Sustainable transport Audience in United States

Sustainable transport logo

Sustainable transport has an estimated audience of 8,776,347 people in United States. 38.3% are female, 61.7% are male, average age 42.8. Top regions: California, New York, Florida. Top brand affinities: Bicycle touring, Mountain bike, Cross-country cycling, Road cycling, Transport.

The average Sustainable transport fan in United States is 42.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Bicycle touring, Mountain bike, Cross-country cycling, with strongest over-indexing on Bicycle touring (12.5× the country average). Demographically, the Sustainable transport audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Sustainable transport fans

Demographic split for Sustainable transport audience in United States
MetricValue
Female38.3%
Male61.7%
Average age42.8
Estimated audience size8,776,347

Audience persona

The typical Sustainable transport fan in United States is more male, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Bicycle touring.

Top regions in United States

Top regions ranked by reach for Sustainable transport in United States
RegionReachAffinity
California835,0060.87×
New York384,3070.78×
Florida305,4960.51×
Texas291,4290.39×
Virginia166,8300.78×
Illinois159,4110.55×
Pennsylvania139,7440.47×
Massachusetts135,8510.79×
Washington132,6140.75×
North Carolina127,8200.48×
Georgia118,8600.44×
Michigan114,8470.5×
New Jersey104,3940.47×
Ohio103,4320.38×
Maryland101,0390.67×
Arizona94,8380.53×
Indiana90,2110.56×
Missouri83,2060.59×
Wisconsin78,7830.6×
Colorado77,9900.56×
Kentucky77,0490.7×
Tennessee71,0510.4×
Louisiana70,1060.62×
Mississippi67,5850.93×
Oregon66,1010.66×
Alabama60,5970.49×
Arkansas60,0410.83×
Oklahoma58,7180.6×
Minnesota56,3110.45×
Connecticut56,1860.64×
West Virginia55,7941.37×
Alaska55,6782.97×
Rhode Island55,4891.99×
South Carolina52,9070.4×
Kansas51,5350.75×
Idaho51,5231.17×
Utah51,1050.65×
Hawaii49,2191.3×
Iowa48,9250.68×
Montana48,5371.99×
South Dakota47,9082.36×
North Dakota46,6462.59×
New Hampshire45,9721.33×
Wyoming45,1343.47×
Nebraska45,0171.02×
New Mexico44,7821.02×
Nevada44,6370.53×
Maine44,3651.41×
Vermont43,6622.83×
Washington, District of Columbia40,6641.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sustainable transport audience
BrandAffinityCategory
Bicycle touring12.5×Sports
Mountain bike9.02×Sports
Cross-country cycling12.89×Sports
Road cycling11.79×Sports
Transport2.66×Cars & Mobility
Fitness and wellness1.57×Sports
Motorcycle club4.95×Cars & Mobility
Sport bike5.05×Cars & Mobility
SRAM Corporation12.38×Cars & Mobility
Motorcycle sport4.59×Sports
Mountain bike racing8.99×Sports
Touring motorcycle5.44×Cars & Mobility
Road bicycle9.22×Sports
AutoZone2.25×Cars & Mobility
Pinkbike13.13×Sports
Cycling club11.69×Sports
Cycle sport5.46×Sports
Cycling team9.69×Sports
Motorcycling3.28×Cars & Mobility
Extreme sport3.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sustainable transport audience
TraitClusterScore
SustainabilityBALANCE3.01
Sports ActivityPOWER1.74
Risk AppetiteTHRILL1.68
Early Adopter MentalityPOWER1.62
Family OrientationCONSERVATISM1.56
Luxury OrientationPREMIUM1.55

Worldwide distribution

Worldwide audience distribution share by country for Sustainable transport
CountryShare
United States17.7%
Italy9.7%
United Kingdom6.5%

See Sustainable transport audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Sustainable transport have in United States?

Sustainable transport has an estimated audience of 8,776,347 people in United States, concentrated in California and New York.

What is the gender split and age of Sustainable transport fans?

38.3% of Sustainable transport fans are female, 61.7% are male, with an average age of 42.8 years.

Which brands do Sustainable transport fans like most?

Sustainable transport fans show strongest brand affinity for Bicycle touring (12.5×), Mountain bike (9.02×), and Cross-country cycling (12.89×) over the country average.

Where do Sustainable transport fans live in United States?

Sustainable transport fans in United States are most concentrated in California (reach 835,006), New York (reach 384,307), and Florida (reach 305,496). These three regions account for the largest share of the active audience.

What other brands do Sustainable transport fans also like?

Beyond Sustainable transport itself, the audience over-indexes on Mountain bike (9.02×), Cross-country cycling (12.89×), Road cycling (11.79×), and Transport (2.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.