Rascasse Audience Intelligence

Sustainable transport Audience in United States

A data profile of the people who buy, follow and care about Sustainable transport in United States — modelled from more than twelve digital signal sources. Sustainable transport has an estimated audience of 8,776,347 people in United States.

#2551among Topic in United States#163in Cars & Mobility

The average Sustainable transport fan in United States is 42.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bicycle touring, Mountain bike, Cross-country cycling, with strongest over-indexing on Bicycle touring (12.5× the country average).

Demographically, the Sustainable transport audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Sustainability, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sustainable transport fan in United States is more male, around 42.8 years old, with strong Sustainability tendencies and a notable affinity for Bicycle touring.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sustainable transport profile in United States.

Audience size
8.8M
in United States
Gender
38.3%♀
61.7% male
Age
42.8
average years
Country rank
#4061
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sustainable transport fans

38.3% are female, 61.7% are male, average age 42.8.

Fig. 02

Gender split

38.3%
Female
61.7%
Male
Demographic split for Sustainable transport audience in United States
MetricValue
Female38.3%
Male61.7%
Average age42.8
Estimated audience size8,776,347
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Sustainable transport audience in United States
Age bracketShare%
16-1914%
20-2915%
30-3919%
40-4923%
50+29%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Sustainable transport audience comes from United States.

Worldwide audience distribution share by country for Sustainable transport
CountryShare
United States17.7%
Italy9.7%
United Kingdom6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sustainable transport audience in United States is strongest.

Fig. 05

Top regions by affinity

Sustainable transport fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~20K1.33×
02Alaska~20K1.27×
03North Dakota~20K1.24×
04Rhode Island~30K1.19×
05Montana~30K1.19×
06South Dakota~20K1.18×
07Maine~30K1.09×
08Washington, District of Columbia~30K1.09×
09Delaware~30K1.09×
10New Hampshire~40K1.08×
11West Virginia~40K1.06×
12Hawaii~40K1.06×
13Nevada~90K1.05×
14Idaho~50K1.04×
15Nebraska~40K1.01×
16Kansas~70K1.00×
17New Mexico~40K1.00×
18New Jersey~200K0.99×
19Connecticut~90K0.98×
20Mississippi~70K0.98×
21Arkansas~70K0.97×
22Iowa~70K0.94×
23Utah~70K0.93×
24South Carolina~100K0.92×
25Louisiana~100K0.92×
26Kentucky~100K0.92×
27Oregon~90K0.92×
28Oklahoma~90K0.92×
29Virginia~200K0.91×
30California~900K0.90×
31Alabama~100K0.90×
32North Carolina~200K0.89×
33Wisconsin~100K0.89×
34Minnesota~100K0.89×
35Massachusetts~200K0.88×
36Indiana~100K0.88×
37Maryland~100K0.88×
38Missouri~100K0.88×
39Arizona~200K0.87×
40Washington~200K0.87×
41Colorado~100K0.87×
42Tennessee~200K0.86×
43Georgia~200K0.83×
44Michigan~200K0.82×
45New York~400K0.81×
46Pennsylvania~200K0.80×
47Illinois~200K0.80×
48Ohio~200K0.79×
49Florida~400K0.72×
50Texas~500K0.71×
Fig. 06

Affinity by region

Affinity by region — Sustainable transport, United States
0.71×1.00×1.33×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sustainable transport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sustainable transport audience
#·InterestCategoryAffinity×
01PinkbikeSports13.13×
02Cross-country cyclingSports12.89×
03Bicycle touringSports12.50×
04SRAM CorporationCars & Mobility12.38×
05Road cyclingSports11.79×
06Cycling clubSports11.69×
07Cycling teamSports9.69×
08Road bicycleSports9.22×
09Mountain bikeSports9.02×
10Mountain bike racingSports8.99×
11Cycle sportSports5.46×
12Touring motorcycleCars & Mobility5.44×
13Sport bikeCars & Mobility5.05×
14Motorcycle clubCars & Mobility4.95×
15Motorcycle sportSports4.59×
16Extreme sportSports3.41×
17MotorcyclingCars & Mobility3.28×
18TransportCars & Mobility2.66×
19AutoZoneCars & Mobility2.25×
20Fitness and wellnessSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sustainable transport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sustainable transport audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.30×
Risk AppetiteTHRILL1.70×
PatriotismCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sustainable transport audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.85×
CreativityOPEN0.90×
Price SensitivityPREMIUM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sustainable transport have in United States?

Sustainable transport has an estimated audience of 8,776,347 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sustainable transport fans?

38.3% of Sustainable transport fans are female, 61.7% are male, with an average age of 42.8 years.

03

Which brands do Sustainable transport fans like most?

Sustainable transport fans show strongest brand affinity for Bicycle touring (12.5×), Mountain bike (9.02×), and Cross-country cycling (12.89×) over the country average.

04

Where do Sustainable transport fans live in United States?

Sustainable transport fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Sustainable transport fans also like?

Beyond Sustainable transport itself, the audience over-indexes on Mountain bike (9.02×), Cross-country cycling (12.89×), Road cycling (11.79×), and Transport (2.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Sustainable transport audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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