A data profile of the people who buy, follow and care about Cycle sport in United States — modelled from more than twelve digital signal sources. Cycle sport has an estimated audience of 9,314,136 people in United States.
The average Cycle sport fan in United States is 36.5 years old, more male, and lives primarily in California.
The audience is concentrated in California, Pennsylvania, Florida.
Top brand affinities include Extreme sport, Diaper bag, Sustainable transport, with strongest over-indexing on Extreme sport (4.43× the country average).
Demographically, the Cycle sport audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Risk Appetite, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Cycle sport fan in United States is more male, around 36.5 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Cycle sport profile in United States.
30.8% are female, 69.2% are male, average age 36.5.
| Metric | Value |
|---|---|
| Female | 30.8% |
| Male | 69.2% |
| Average age | 36.5 |
| Estimated audience size | 9,314,136 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 15% |
Where the Cycle sport audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Pennsylvania | ~1M | 3.44× | |
| 02 | Oregon | ~300K | 2.89× | |
| 03 | Indiana | ~500K | 2.76× | |
| 04 | California | ~1.5M | 1.56× | |
| 05 | Florida | ~800K | 1.24× | |
| 06 | Vermont | ~20K | 1.11× | |
| 07 | Delaware | ~30K | 1.09× | |
| 08 | Nebraska | ~50K | 1.04× | |
| 09 | Montana | ~30K | 1.04× | |
| 10 | West Virginia | ~40K | 1.03× | |
| 11 | North Dakota | ~20K | 1.03× | |
| 12 | Hawaii | ~40K | 1.02× | |
| 13 | Idaho | ~50K | 1.01× | |
| 14 | New Hampshire | ~40K | 1.01× | |
| 15 | Rhode Island | ~30K | 1.01× | |
| 16 | Alaska | ~20K | 1.01× | |
| 17 | New Jersey | ~200K | 1.00× | |
| 18 | Maine | ~30K | 1.00× | |
| 19 | New Mexico | ~50K | 0.99× | |
| 20 | South Dakota | ~20K | 0.99× | |
| 21 | Washington, District of Columbia | ~30K | 0.98× | |
| 22 | Colorado | ~100K | 0.97× | |
| 23 | Arkansas | ~70K | 0.97× | |
| 24 | Mississippi | ~70K | 0.97× | |
| 25 | Kansas | ~70K | 0.96× | |
| 26 | Louisiana | ~100K | 0.95× | |
| 27 | Oklahoma | ~100K | 0.95× | |
| 28 | Utah | ~80K | 0.95× | |
| 29 | Iowa | ~70K | 0.95× | |
| 30 | Alabama | ~100K | 0.94× | |
| 31 | Kentucky | ~100K | 0.94× | |
| 32 | Connecticut | ~90K | 0.94× | |
| 33 | Nevada | ~90K | 0.94× | |
| 34 | Wisconsin | ~100K | 0.93× | |
| 35 | South Carolina | ~100K | 0.93× | |
| 36 | Washington | ~200K | 0.92× | |
| 37 | Maryland | ~100K | 0.92× | |
| 38 | Missouri | ~100K | 0.92× | |
| 39 | Minnesota | ~100K | 0.92× | |
| 40 | Tennessee | ~200K | 0.91× | |
| 41 | Massachusetts | ~200K | 0.90× | |
| 42 | Arizona | ~200K | 0.89× | |
| 43 | Ohio | ~300K | 0.88× | |
| 44 | Michigan | ~200K | 0.88× | |
| 45 | Illinois | ~300K | 0.87× | |
| 46 | Virginia | ~200K | 0.87× | |
| 47 | Georgia | ~200K | 0.85× | |
| 48 | North Carolina | ~200K | 0.85× | |
| 49 | New York | ~400K | 0.76× | |
| 50 | Texas | ~600K | 0.73× |
The strongest cross-interests of the Cycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Single track (mountain biking) | Sports | 9.23× | ||
| 02 | Bicycle helmet | Cars & Mobility | 8.78× | ||
| 03 | Sustainable transport | Cars & Mobility | 5.46× | ||
| 04 | Extreme sport | Sports | 4.43× | ||
| 05 | Diaper bag | Kids & Family | 3.58× | ||
| 06 | Cycling | Sports | 2.86× | ||
| 07 | Electric car | Cars & Mobility | 2.80× | ||
| 08 | Alpine skiing | Sports | 2.75× | ||
| 09 | Golf Channel | Sports | 2.52× | ||
| 10 | Metaphysics | Business & Career | 2.41× | ||
| 11 | Bicycle | Cars & Mobility | 2.35× | ||
| 12 | Carpentry | Home & Garden | 2.32× | ||
| 13 | Anime convention | Literature | 2.27× | ||
| 14 | Electric guitar | Music & Radio | 2.15× | ||
| 15 | Bass guitar | Music & Radio | 1.90× | ||
| 16 | NBA Finals | Sports | 1.85× | ||
| 17 | Musical instrument | Music & Radio | 1.69× | ||
| 18 | AutoZone | Cars & Mobility | 1.65× | ||
| 19 | Planet Fitness | Sports | 1.64× | ||
| 20 | ESPN | Movies & TV | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.04× | |
| Patriotism | CONSERVATISM | 1.83× | |
| Sports Activity | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.76× | |
| Extroversion | THRILL | 0.77× | |
| Creativity | OPEN | 0.81× |
Cycle sport has an estimated audience of 9,314,136 people in United States, concentrated in California and Pennsylvania.
30.8% of Cycle sport fans are female, 69.2% are male, with an average age of 36.5 years.
Cycle sport fans show strongest brand affinity for Extreme sport (4.43×), Diaper bag (3.58×), and Sustainable transport (5.46×) over the country average.
Cycle sport fans in United States are most concentrated in California (reach ~1.5M), Pennsylvania (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Cycle sport itself, the audience over-indexes on Diaper bag (3.58×), Sustainable transport (5.46×), Cycling (2.86×), and Bicycle (2.35×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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