A data profile of the people who buy, follow and care about Cycle sport in Italy — modelled from more than twelve digital signal sources. Cycle sport has an estimated audience of 4,545,665 people in Italy.
Cycle sport has an estimated audience of 4,545,665 people in Italy. 37.7% are female, 62.3% are male, average age 40.5. Top brand affinities: Extreme sport, Giro d'Italia, Bicycle helmet, Tour de France, Plug-in hybrid.
Top brand affinities include Extreme sport, Giro d'Italia, Bicycle helmet, with strongest over-indexing on Extreme sport (4.11× the country average).
Demographically, the Cycle sport audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
The typical Cycle sport fan in Italy is more male, around 40.5 years old, with strong Risk Appetite tendencies and a notable affinity for Extreme sport.
The key figures that characterise the Cycle sport profile in Italy.
37.7% are female, 62.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 40.5 |
| Estimated audience size | 4,545,665 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 23% |
of the worldwide Cycle sport audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 10.0% |
| Germany | 8.0% |
The strongest cross-interests of the Cycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 6.86× | ||
| 02 | Giro d'Italia | Sports | 6.00× | ||
| 03 | Single track (mountain biking) | Sports | 4.95× | ||
| 04 | Vuelta a España | Sports | 4.87× | ||
| 05 | Extreme sport | Sports | 4.11× | ||
| 06 | GoPro | Technology & Electronics | 4.00× | ||
| 07 | Plug-in hybrid | Cars & Mobility | 3.03× | ||
| 08 | Tour de France | Sports | 3.00× | ||
| 09 | Patagonia | Fashion & Accessoires | 3.00× | ||
| 10 | Cruiser (motorcycle) | Cars & Mobility | 2.81× | ||
| 11 | Touring motorcycle | Cars & Mobility | 2.63× | ||
| 12 | Antique car | Cars & Mobility | 2.58× | ||
| 13 | Motorcycle accessories | Cars & Mobility | 2.39× | ||
| 14 | Custom motorcycle | Cars & Mobility | 2.34× | ||
| 15 | DAZN | Movies & TV | 2.34× | ||
| 16 | Suzuki | Cars & Mobility | 2.07× | ||
| 17 | Ski resort | Travel & Leisure | 2.02× | ||
| 18 | Cycling | Sports | 1.98× | ||
| 19 | Alpine skiing | Sports | 1.98× | ||
| 20 | Luxury real estate | Business & Career | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.78× | |
| Sports Activity | POWER | 1.42× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.72× | |
| Price Sensitivity | PREMIUM | 0.74× | |
| Community Orientation | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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