A data profile of the people who buy, follow and care about Cycle sport in Spain — modelled from more than twelve digital signal sources. Cycle sport has an estimated audience of 2,934,173 people in Spain.
Cycle sport has an estimated audience of 2,934,173 people in Spain. 38.2% are female, 61.8% are male, average age 41.3. Top brand affinities: Bicycle helmet, Extreme sport, Tour de France, Sustainable transport, Motorcycle accessories.
Top brand affinities include Bicycle helmet, Extreme sport, Tour de France, with strongest over-indexing on Bicycle helmet (7.81× the country average).
Demographically, the Cycle sport audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Cycle sport fan in Spain is more male, around 41.3 years old, with strong Risk Appetite tendencies and a notable affinity for Bicycle helmet.
The key figures that characterise the Cycle sport profile in Spain.
38.2% are female, 61.8% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 38.2% |
| Male | 61.8% |
| Average age | 41.3 |
| Estimated audience size | 2,934,173 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 26% | |
| 50+ | 22% |
of the worldwide Cycle sport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 14.8% |
| Japan | 10.0% |
| Germany | 8.0% |
The strongest cross-interests of the Cycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle helmet | Cars & Mobility | 7.81× | ||
| 02 | Single track (mountain biking) | Sports | 4.65× | ||
| 03 | Giro d'Italia | Sports | 3.98× | ||
| 04 | Extreme sport | Sports | 3.45× | ||
| 05 | Sustainable transport | Cars & Mobility | 3.45× | ||
| 06 | Touring motorcycle | Cars & Mobility | 3.16× | ||
| 07 | Tour de France | Sports | 3.13× | ||
| 08 | Motorcycle helmet | Cars & Mobility | 3.03× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 3.01× | ||
| 10 | Motorcycle accessories | Cars & Mobility | 2.97× | ||
| 11 | Custom motorcycle | Cars & Mobility | 2.72× | ||
| 12 | Alpine skiing | Sports | 2.60× | ||
| 13 | Motocross | Sports | 2.50× | ||
| 14 | Local food | Food & Beverages | 2.10× | ||
| 15 | Bicycle | Cars & Mobility | 1.89× | ||
| 16 | Coches.net | Cars & Mobility | 1.82× | ||
| 17 | El Mueble | Home & Garden | 1.82× | ||
| 18 | Cycling | Sports | 1.79× | ||
| 19 | MotoGP | Sports | 1.71× | ||
| 20 | Innovation | Business & Career | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Early Adopter Mentality | POWER | 1.59× | |
| Sports Activity | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Community Orientation | OPEN | 0.76× | |
| Mindfulness | BALANCE | 0.82× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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