A data profile of the people who buy, follow and care about Sustainable transport in Spain — modelled from more than twelve digital signal sources. Sustainable transport has an estimated audience of 3,160,825 people in Spain.
The average Sustainable transport fan in Spain is 47.2 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Bicycle touring, Tour de France, Racing bicycle, with strongest over-indexing on Bicycle touring (5.03× the country average).
Demographically, the Sustainable transport audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Sustainable transport fan in Spain is more male, around 47.2 years old, with strong Patriotism tendencies and a notable affinity for Bicycle touring.
The key figures that characterise the Sustainable transport profile in Spain.
36.5% are female, 63.5% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 36.5% |
| Male | 63.5% |
| Average age | 47.2 |
| Estimated audience size | 3,160,825 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Sustainable transport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.7% |
| Italy | 9.7% |
| United Kingdom | 6.5% |
Where the Sustainable transport audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Cantabria | ~50K | 1.16× | |
| 02 | Navarre | ~50K | 1.15× | |
| 03 | Extremadura | ~80K | 1.11× | |
| 04 | Principality of Asturias | ~80K | 1.06× | |
| 05 | Region of Murcia | ~100K | 1.02× | |
| 06 | Aragon | ~90K | 1.02× | |
| 07 | Castilla-La Mancha | ~100K | 0.99× | |
| 08 | Balearic Islands | ~90K | 0.99× | |
| 09 | Castile and León | ~100K | 0.97× | |
| 10 | Canary Islands | ~200K | 0.96× | |
| 11 | Galicia | ~100K | 0.95× | |
| 12 | Basque Autonomous Country | ~100K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.92× | |
| 14 | Andalusia | ~600K | 0.91× | |
| 15 | Catalonia | ~500K | 0.89× | |
| 16 | Community of Madrid | ~500K | 0.88× |
The strongest cross-interests of the Sustainable transport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle touring | Sports | 5.03× | ||
| 02 | Cycling team | Sports | 4.94× | ||
| 03 | Road bicycle | Sports | 4.89× | ||
| 04 | Giro d'Italia | Sports | 4.88× | ||
| 05 | Mountain bike racing | Sports | 4.86× | ||
| 06 | Cross-country cycling | Sports | 4.64× | ||
| 07 | Downhill mountain biking | Sports | 4.35× | ||
| 08 | Racing bicycle | Sports | 4.28× | ||
| 09 | Tour de France | Sports | 3.88× | ||
| 10 | Mountain bike | Sports | 3.70× | ||
| 11 | Cycle sport | Sports | 3.45× | ||
| 12 | Sport bike | Cars & Mobility | 3.13× | ||
| 13 | Motorcycle club | Cars & Mobility | 2.75× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 2.71× | ||
| 15 | ONCE (cycling team) | Sports | 2.48× | ||
| 16 | Motorcycle racing | Cars & Mobility | 2.39× | ||
| 17 | Motorcycling | Cars & Mobility | 2.26× | ||
| 18 | Motorcycle sport | Sports | 2.23× | ||
| 19 | Engine | Cars & Mobility | 1.99× | ||
| 20 | Automobiles | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.29× | |
| Risk Appetite | THRILL | 1.20× | |
| Early Adopter Mentality | POWER | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.72× | |
| Spirituality | BALANCE | 0.74× | |
| Need for Security | CONSERVATISM | 0.79× |
Sustainable transport has an estimated audience of 3,160,825 people in Spain, concentrated in Andalusia and Catalonia.
36.5% of Sustainable transport fans are female, 63.5% are male, with an average age of 47.2 years.
Sustainable transport fans show strongest brand affinity for Bicycle touring (5.03×), Tour de France (3.88×), and Racing bicycle (4.28×) over the country average.
Sustainable transport fans in Spain are most concentrated in Andalusia (reach ~600K), Catalonia (reach ~500K), and Community of Madrid (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sustainable transport itself, the audience over-indexes on Tour de France (3.88×), Racing bicycle (4.28×), Sport bike (3.13×), and Mountain bike (3.7×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Sustainable transport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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