A data profile of the people who buy, follow and care about Motorcycling in Spain — modelled from more than twelve digital signal sources. Motorcycling has an estimated audience of 5,894,407 people in Spain.
Motorcycling has an estimated audience of 5,894,407 people in Spain. 28.0% are female, 72.0% are male, average age 40.0. Top brand affinities: Motorcycle accessories, Motorcycle helmet, Custom motorcycle, Touring motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle accessories, Motorcycle helmet, Custom motorcycle, with strongest over-indexing on Motorcycle accessories (10.1× the country average).
Demographically, the Motorcycling audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Patriotism.
The typical Motorcycling fan in Spain is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Motorcycling profile in Spain.
28.0% are female, 72.0% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 40.0 |
| Estimated audience size | 5,894,407 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 20% |
of the worldwide Motorcycling audience comes from Spain.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
The strongest cross-interests of the Motorcycling audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 10.10× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 10.07× | ||
| 03 | Touring motorcycle | Cars & Mobility | 10.07× | ||
| 04 | Custom motorcycle | Cars & Mobility | 8.83× | ||
| 05 | Bobber (motorcycle) | Cars & Mobility | 8.30× | ||
| 06 | Cruiser (motorcycle) | Cars & Mobility | 7.13× | ||
| 07 | Motocross | Sports | 3.95× | ||
| 08 | Ducati | Cars & Mobility | 3.87× | ||
| 09 | BMW Motorrad | Cars & Mobility | 3.50× | ||
| 10 | KTM | Cars & Mobility | 3.43× | ||
| 11 | Bild | News | 3.23× | ||
| 12 | MotoGP | Sports | 2.78× | ||
| 13 | Extreme sport | Sports | 2.76× | ||
| 14 | Honda | Cars & Mobility | 2.54× | ||
| 15 | Motorsport | Cars & Mobility | 2.29× | ||
| 16 | Local food | Food & Beverages | 2.15× | ||
| 17 | Motorcycles | Cars & Mobility | 2.09× | ||
| 18 | Coches.net | Cars & Mobility | 1.73× | ||
| 19 | Energy | Home & Garden | 1.72× | ||
| 20 | Formula One | Sports | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.72× | |
| Patriotism | CONSERVATISM | 1.53× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.61× | |
| Mindfulness | BALANCE | 0.70× | |
| Design Affinity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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