Motorcycling Audience in Spain
Motorcycling has an estimated audience of 5,894,407 people in Spain. 28.0% are female, 72.0% are male, average age 40.0. Top brand affinities: Motorcycle helmet, Motorcycle accessories, Touring motorcycle, Custom motorcycle, Cruiser (motorcycle).
Top brand affinities include Motorcycle helmet, Motorcycle accessories, Touring motorcycle, with strongest over-indexing on Motorcycle helmet (10.07× the country average). Demographically, the Motorcycling audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Risk Appetite, Sports Activity.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycling fans
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 40.0 |
| Estimated audience size | 5,894,407 |
Audience persona
The typical Motorcycling fan in Spain is more male, around 40.0 years old, with strong Risk Appetite tendencies and a notable affinity for Motorcycle helmet.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycle helmet | 10.07× | Cars & Mobility |
| Motorcycle accessories | 8.69× | Cars & Mobility |
| Touring motorcycle | 10.07× | Cars & Mobility |
| Custom motorcycle | 7.14× | Cars & Mobility |
| Cruiser (motorcycle) | 7.62× | Cars & Mobility |
| Local food | 3.16× | Food & Beverages |
| MotoGP | 3.06× | Sports |
| Ducati | 4.49× | Cars & Mobility |
| Motocross | 4.15× | Sports |
| Motorsport | 2.63× | Cars & Mobility |
| BMW Motorrad | 3.8× | Cars & Mobility |
| Honda | 2.93× | Cars & Mobility |
| Suzuki | 3.48× | Cars & Mobility |
| Used car | 2.95× | Cars & Mobility |
| Chopper (motorcycle) | 4.24× | Cars & Mobility |
| Bobber (motorcycle) | 7.99× | Cars & Mobility |
| KTM | 3.87× | Cars & Mobility |
| Livemusic | 2.48× | Music & Radio |
| Fernando Alonso | 2.36× | Sports |
| UEFA Champions League | 1.52× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.12 |
| Sports Activity | POWER | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Need for Security | CONSERVATISM | 1.1 |
| DIY Mentality | THRILL | 1.09 |
| Family Orientation | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 6.1% |
| Japan | 5.7% |
See Motorcycling audiences in other countries
More Cars & Mobility audiences in Spain
- Entertainment (28,230,018)
- Food and drink (27,308,440)
- Sports (26,429,997)
- Business and industry (26,410,090)
- Arts and music (26,156,055)
How to read this data
Audience size is the estimated number of people in Spain who actively search for Motorcycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.