A data profile of the people who buy, follow and care about Motorsport in Spain — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 4,738,950 people in Spain.
The average Motorsport fan in Spain is 40.7 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Real Madrid C.F., Carlos Alcaraz, FC Barcelona, with strongest over-indexing on Real Madrid C.F. (1.82× the country average).
Demographically, the Motorsport audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Motorsport fan in Spain is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Real Madrid C.F..
The key figures that characterise the Motorsport profile in Spain.
31.4% are female, 68.6% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 31.4% |
| Male | 68.6% |
| Average age | 40.7 |
| Estimated audience size | 4,738,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 22% |
of the worldwide Motorsport audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
Where the Motorsport audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~300K | 1.31× | |
| 02 | Principality of Asturias | ~100K | 1.30× | |
| 03 | Cantabria | ~70K | 1.23× | |
| 04 | Canary Islands | ~300K | 1.19× | |
| 05 | Comunidad Valenciana | ~600K | 1.17× | |
| 06 | Aragon | ~100K | 1.12× | |
| 07 | Basque Autonomous Country | ~200K | 1.10× | |
| 08 | Region of Murcia | ~200K | 1.09× | |
| 09 | Catalonia | ~900K | 1.04× | |
| 10 | Castile and León | ~200K | 1.03× | |
| 11 | Community of Madrid | ~800K | 0.97× | |
| 12 | Balearic Islands | ~100K | 0.90× | |
| 13 | Andalusia | ~800K | 0.82× | |
| 14 | La Rioja | ~30K | 0.82× | |
| 15 | Castilla-La Mancha | ~200K | 0.80× | |
| 16 | Extremadura | ~80K | 0.80× | |
| 17 | Navarre | ~40K | 0.65× |
The strongest cross-interests of the Motorsport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 2.52× | ||
| 02 | Motorcycle club | Cars & Mobility | 2.33× | ||
| 03 | Motorcycle racing | Cars & Mobility | 2.31× | ||
| 04 | Scooters | Cars & Mobility | 2.31× | ||
| 05 | Motorcycling | Cars & Mobility | 2.29× | ||
| 06 | MotoGP | Sports | 2.21× | ||
| 07 | Motorcycle sport | Sports | 2.15× | ||
| 08 | Engine | Cars & Mobility | 2.11× | ||
| 09 | Motor vehicle | Cars & Mobility | 1.92× | ||
| 10 | UEFA Champions League | Sports | 1.91× | ||
| 11 | Real Madrid C.F. | Sports | 1.82× | ||
| 12 | Sevilla FC | Sports | 1.77× | ||
| 13 | Carlos Alcaraz | Sports | 1.71× | ||
| 14 | DIRECTV Sports | Movies & TV | 1.70× | ||
| 15 | Vehicles | Cars & Mobility | 1.69× | ||
| 16 | FC Barcelona | Sports | 1.68× | ||
| 17 | Basketball | Sports | 1.65× | ||
| 18 | Transport | Cars & Mobility | 1.55× | ||
| 19 | La Liga | Sports | 1.54× | ||
| 20 | Electronic music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.42× | |
| Need for Security | CONSERVATISM | 1.29× | |
| DIY Mentality | THRILL | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.79× | |
| Community Orientation | OPEN | 0.82× | |
| Design Affinity | PREMIUM | 0.91× |
Motorsport has an estimated audience of 4,738,950 people in Spain, concentrated in Catalonia and Community of Madrid.
31.4% of Motorsport fans are female, 68.6% are male, with an average age of 40.7 years.
Motorsport fans show strongest brand affinity for Real Madrid C.F. (1.82×), Carlos Alcaraz (1.71×), and FC Barcelona (1.68×) over the country average.
Motorsport fans in Spain are most concentrated in Catalonia (reach ~900K), Community of Madrid (reach ~800K), and Andalusia (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Motorsport itself, the audience over-indexes on Carlos Alcaraz (1.71×), FC Barcelona (1.68×), Vehicles (1.69×), and MotoGP (2.21×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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