A data profile of the people who buy, follow and care about Motorsport in United Kingdom — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 5,698,100 people in United Kingdom.
The average Motorsport fan in United Kingdom is 40.5 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
The key figures that characterise the Motorsport profile in United Kingdom.
29.5% are female, 70.5% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 40.5 |
| Estimated audience size | 5,698,100 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Motorsport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
Where the Motorsport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~4.5M | 1.86× | |
| 02 | South East | ~1M | 1.25× | |
| 03 | East of England | ~600K | 1.19× | |
| 04 | West Midlands | ~300K | 1.17× | |
| 05 | Yorkshire and the Humber | ~500K | 1.01× | |
| 06 | East Midlands | ~400K | 1.01× | |
| 07 | North East | ~200K | 0.99× | |
| 08 | South West | ~400K | 0.93× | |
| 09 | Wales | ~300K | 0.89× | |
| 10 | Northern Ireland | ~100K | 0.73× | |
| 11 | Scotland | ~300K | 0.66× | |
| 12 | North West | ~300K | 0.52× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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