Rascasse Audience Intelligence

Motorsport Audience in Germany

Name: Motorsport — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Motorsport in Germany — modelled from more than twelve digital signal sources. Motorsport has an estimated audience of 6,586,026 people in Germany.

#429among Topic in Germany #32in Cars & Mobility

The average Motorsport fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include FIFA World Cup, Borussia Dortmund, UEFA Champions League, with strongest over-indexing on FIFA World Cup (1.59× the country average).

Demographically, the Motorsport audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorsport fan in Germany is more male, around 36.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorsport profile in Germany.

Audience size

6.6M

in Germany

Gender

33.9%♀

66.1% male

Age

36.5

average years

Country rank

#700

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Motorsport fans

33.9% are female, 66.1% are male, average age 36.5.

Fig. 02

Gender split

33.9%

Female

66.1%

Male

Demographic split for Motorsport audience in Germany
Metric	Value
Female	33.9%
Male	66.1%
Average age	36.5
Estimated audience size	6,586,026

Fig. 03

Age distribution

Age distribution of the Motorsport audience in Germany
Age bracket	Share	%
16-19		27%
20-29		20%
30-39		20%
40-49		20%
50+		14%

Fig. 04

Worldwide distribution

4.5%

of the worldwide Motorsport audience comes from Germany.

Worldwide audience distribution share by country for Motorsport
Country	Share
United States	18.5%
Italy	5.9%
Japan	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorsport fans by region: top regions in Germany
#	Region	Reach	×
01	Sachsen	~500K	1.44×
02	Rheinland-Pfalz	~500K	1.40×
03	Baden-Württemberg	~1M	1.35×
04	Sachsen-Anhalt	~200K	1.35×
05	Nordrhein-Westfalen	~1.5M	1.15×
06	Thüringen	~200K	1.11×
07	Saarland	~90K	1.08×
08	Bayern	~1M	1.04×
09	Hessen	~500K	1.02×
10	Mecklenburg-Vorpommern	~100K	0.85×
11	Niedersachsen	~500K	0.79×
12	Brandenburg	~200K	0.79×
13	Bremen	~40K	0.78×
14	Schleswig-Holstein	~200K	0.75×
15	Berlin	~200K	0.70×
16	Hamburg	~90K	0.61×

Affinity by region — Motorsport, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorsport audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorsport audience
#	Interest	Category	×
01	Cars (film)	Movies & TV	1.89×
02	Mechanical engineering	Business & Career	1.77×
03	SV Werder Bremen	Sports	1.75×
04	Formula One	Sports	1.74×
05	Real Madrid C.F.	Sports	1.72×
06	Borussia Mönchengladbach	Sports	1.71×
07	2. Bundesliga	Sports	1.69×
08	SUVs	Cars & Mobility	1.69×
09	Borussia Dortmund	Sports	1.66×
10	BMW	Cars & Mobility	1.65×
11	Used car	Cars & Mobility	1.65×
12	FC Barcelona	Sports	1.65×
13	Volkswagen	Cars & Mobility	1.61×
14	CHECK24	Business & Career	1.60×
15	FIFA World Cup	Sports	1.59×
16	UEFA Champions League	Sports	1.59×
17	Eintracht Frankfurt	Sports	1.57×
18	Motor vehicle	Cars & Mobility	1.56×
19	Basketball	Sports	1.54×
20	House music	Music & Radio	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorsport audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Motorsport audience · What stands out
Trait	Cluster	Score
Luxury Orientation	PREMIUM	1.18×
DIY Mentality	THRILL	1.16×
Sports Activity	POWER	1.09×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Motorsport audience · Rather not
Trait	Cluster	Score
Extroversion	THRILL	0.66×
Career Orientation	POWER	0.68×
Creativity	OPEN	0.70×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Motorsport have in Germany?

Motorsport has an estimated audience of 6,586,026 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

What is the gender split and age of Motorsport fans?

33.9% of Motorsport fans are female, 66.1% are male, with an average age of 36.5 years.

Which brands do Motorsport fans like most?

Motorsport fans show strongest brand affinity for FIFA World Cup (1.59×), Borussia Dortmund (1.66×), and UEFA Champions League (1.59×) over the country average.

Where do Motorsport fans live in Germany?

Motorsport fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Baden-Württemberg (reach ~1M), and Bayern (reach ~1M). These three regions account for the largest share of the active audience.

What other brands do Motorsport fans also like?

Beyond Motorsport itself, the audience over-indexes on Borussia Dortmund (1.66×), UEFA Champions League (1.59×), SV Werder Bremen (1.75×), and Real Madrid C.F. (1.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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Arts and music (37,163,288)

See Motorsport audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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