Motorsport Audience in Germany
Motorsport has an estimated audience of 6,586,026 people in Germany. 33.9% are female, 66.1% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Borussia Dortmund, FIFA World Cup, UEFA Champions League, SV Werder Bremen, Real Madrid C.F..
The average Motorsport fan in Germany is 36.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Borussia Dortmund, FIFA World Cup, UEFA Champions League, with strongest over-indexing on Borussia Dortmund (1.66× the country average). Demographically, the Motorsport audience skews more male with an average age of 36.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Motorsport fans
| Metric | Value |
|---|---|
| Female | 33.9% |
| Male | 66.1% |
| Average age | 36.5 |
| Estimated audience size | 6,586,026 |
Audience persona
The typical Motorsport fan in Germany is more male, around 36.5 years old, with strong Patriotism tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,707,292 | 1.18× |
| Baden-Württemberg | 1,236,000 | 1.38× |
| Bayern | 1,132,640 | 1.07× |
| Hessen | 516,392 | 1.03× |
| Niedersachsen | 508,487 | 0.8× |
| Sachsen | 473,044 | 1.46× |
| Rheinland-Pfalz | 469,079 | 1.42× |
| Sachsen-Anhalt | 229,365 | 1.34× |
| Berlin | 210,999 | 0.72× |
| Thüringen | 185,549 | 1.11× |
| Schleswig-Holstein | 172,852 | 0.73× |
| Brandenburg | 156,658 | 0.77× |
| Mecklenburg-Vorpommern | 99,490 | 0.79× |
| Hamburg | 85,285 | 0.57× |
| Saarland | 82,946 | 1.03× |
| Bremen | 34,139 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 1.66× | Sports |
| FIFA World Cup | 1.59× | Sports |
| UEFA Champions League | 1.59× | Sports |
| SV Werder Bremen | 1.75× | Sports |
| Real Madrid C.F. | 1.72× | Sports |
| 2. Bundesliga | 1.69× | Sports |
| Motor vehicle | 1.56× | Cars & Mobility |
| Eintracht Frankfurt | 1.57× | Sports |
| CHECK24 | 1.6× | Business & Career |
| SUVs | 1.69× | Cars & Mobility |
| Basketball | 1.54× | Sports |
| BMW | 1.65× | Cars & Mobility |
| Volkswagen | 1.61× | Cars & Mobility |
| Cars (film) | 1.89× | Movies & TV |
| Mechanical engineering | 1.77× | Business & Career |
| Used car | 1.65× | Cars & Mobility |
| FC Barcelona | 1.65× | Sports |
| House music | 1.54× | Music & Radio |
| Engine | 1.73× | Cars & Mobility |
| Škoda Auto | 1.59× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.11 |
| DIY Mentality | THRILL | 1.02 |
| Sports Activity | POWER | 1.02 |
| Indulgence | JOY | 0.95 |
| Career Orientation | POWER | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.5% |
| Italy | 5.9% |
| Japan | 4.8% |
See Motorsport audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Motorsport have in Germany?
Motorsport has an estimated audience of 6,586,026 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Motorsport fans?
33.9% of Motorsport fans are female, 66.1% are male, with an average age of 36.5 years.
Which brands do Motorsport fans like most?
Motorsport fans show strongest brand affinity for Borussia Dortmund (1.66×), FIFA World Cup (1.59×), and UEFA Champions League (1.59×) over the country average.
Where do Motorsport fans live in Germany?
Motorsport fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,707,292), Baden-Württemberg (reach 1,236,000), and Bayern (reach 1,132,640). These three regions account for the largest share of the active audience.
What other brands do Motorsport fans also like?
Beyond Motorsport itself, the audience over-indexes on FIFA World Cup (1.59×), UEFA Champions League (1.59×), SV Werder Bremen (1.75×), and Real Madrid C.F. (1.72×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorsport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.