Rascasse Audience Intelligence

Motor vehicle Audience in Germany

A data profile of the people who buy, follow and care about Motor vehicle in Germany — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 14,969,963 people in Germany.

#79among Topic in Germany#4in Cars & Mobility

The average Motor vehicle fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include AutoScout24, Solar energy, Used car, with strongest over-indexing on AutoScout24 (1.81× the country average).

Demographically, the Motor vehicle audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motor vehicle fan in Germany is more male, around 38.3 years old, with strong Need for Security tendencies and a notable affinity for AutoScout24.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motor vehicle profile in Germany.

Audience size
15M
in Germany
Gender
33.7%♀
66.3% male
Age
38.3
average years
Country rank
#138
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motor vehicle fans

33.7% are female, 66.3% are male, average age 38.3.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Motor vehicle audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age38.3
Estimated audience size14,969,963
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Motor vehicle audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Motor vehicle audience comes from Germany.

Worldwide audience distribution share by country for Motor vehicle
CountryShare
United States21.0%
Italy5.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motor vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motor vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.16×
02Saarland~200K1.07×
03Mecklenburg-Vorpommern~300K1.04×
04Sachsen-Anhalt~400K1.03×
05Thüringen~400K1.02×
06Brandenburg~500K0.99×
07Rheinland-Pfalz~700K0.97×
08Berlin~600K0.97×
09Schleswig-Holstein~500K0.97×
10Hamburg~300K0.97×
11Hessen~1M0.96×
12Sachsen~700K0.95×
13Niedersachsen~1.5M0.92×
14Bayern~2M0.90×
15Baden-Württemberg~2M0.89×
16Nordrhein-Westfalen~2.5M0.84×
Fig. 06

Affinity by region

Affinity by region — Motor vehicle, Germany
0.84×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motor vehicle audience
#·InterestCategoryAffinity×
01Electric guitarMusic & Radio2.91×
02Flowering plantHome & Garden2.62×
03PianoMusic & Radio2.56×
04CarpentryHome & Garden2.46×
05Automobile repair shopCars & Mobility2.45×
06Solar energyHome & Garden2.40×
07Gaming computerTechnology & Electronics2.37×
08Used carCars & Mobility2.18×
09Tesla MotorsCars & Mobility2.17×
10PatioHome & Garden2.06×
11Plug-in hybridCars & Mobility2.05×
12Electric vehicleCars & Mobility2.01×
13House musicMusic & Radio2.00×
14Chihuahua (dog)Pets & Animals1.94×
15AutoScout24Cars & Mobility1.81×
16PorscheCars & Mobility1.81×
17Formula OneSports1.78×
18BMWCars & Mobility1.56×
19SUVsCars & Mobility1.54×
20VolkswagenCars & Mobility1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motor vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motor vehicle audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.35×
PatriotismCONSERVATISM1.29×
Risk AppetiteTHRILL1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motor vehicle audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motor vehicle have in Germany?

Motor vehicle has an estimated audience of 14,969,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motor vehicle fans?

33.7% of Motor vehicle fans are female, 66.3% are male, with an average age of 38.3 years.

03

Which brands do Motor vehicle fans like most?

Motor vehicle fans show strongest brand affinity for AutoScout24 (1.81×), Solar energy (2.4×), and Used car (2.18×) over the country average.

04

Where do Motor vehicle fans live in Germany?

Motor vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~2M), and Baden-Württemberg (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Motor vehicle fans also like?

Beyond Motor vehicle itself, the audience over-indexes on Solar energy (2.4×), Used car (2.18×), House music (2×), and Electric guitar (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Motor vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →