Motor vehicle Audience in Germany
Motor vehicle has an estimated audience of 14,969,963 people in Germany. 33.7% are female, 66.3% are male, average age 38.3. Top regions: Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities: Tagesschau, Transfermarkt, Twitch, Electric guitar, Used car.
The average Motor vehicle fan in Germany is 38.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen. Top brand affinities include Tagesschau, Transfermarkt, Twitch, with strongest over-indexing on Tagesschau (2.26× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 38.3 |
| Estimated audience size | 14,969,963 |
Audience persona
The typical Motor vehicle fan in Germany is more male, around 38.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,860,786 | 0.57× |
| Bayern | 1,565,033 | 0.65× |
| Hessen | 1,384,816 | 1.21× |
| Baden-Württemberg | 1,198,336 | 0.59× |
| Niedersachsen | 804,570 | 0.55× |
| Berlin | 618,078 | 0.92× |
| Rheinland-Pfalz | 422,796 | 0.56× |
| Thüringen | 420,027 | 1.1× |
| Sachsen-Anhalt | 407,928 | 1.05× |
| Brandenburg | 378,086 | 0.81× |
| Sachsen | 367,892 | 0.5× |
| Mecklenburg-Vorpommern | 358,776 | 1.26× |
| Saarland | 356,657 | 1.94× |
| Bremen | 350,003 | 2.73× |
| Schleswig-Holstein | 334,255 | 0.62× |
| Hamburg | 311,600 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.26× | Movies & TV |
| Transfermarkt | 3.04× | Sports |
| Twitch | 3.02× | Games |
| Electric guitar | 3.09× | Music & Radio |
| Used car | 1.88× | Cars & Mobility |
| AutoScout24 | 1.5× | Cars & Mobility |
| Porsche | 1.97× | Cars & Mobility |
| Bedroom furniture | 2.74× | Home & Garden |
| Targobank | 2.13× | Business & Career |
| SUVs | 1.66× | Cars & Mobility |
| Western Union | 2.38× | Business & Career |
| Cro (rapper) | 3.35× | Music & Radio |
| Volkswagen | 1.58× | Cars & Mobility |
| French Bulldog | 2.05× | Pets & Animals |
| Flowering plant | 2.53× | Home & Garden |
| Piano | 2.52× | Music & Radio |
| BMW | 1.56× | Cars & Mobility |
| Dairy | 2.86× | Food & Beverages |
| Škoda Auto | 1.66× | Cars & Mobility |
| Chihuahua (dog) | 1.98× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.19 |
| DIY Mentality | THRILL | 1.1 |
| Indulgence | JOY | 1.09 |
| Social Media Usage | JOY | 1.08 |
| Sports Activity | POWER | 1.04 |
| Patriotism | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motor vehicle have in Germany?
Motor vehicle has an estimated audience of 14,969,963 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motor vehicle fans?
33.7% of Motor vehicle fans are female, 66.3% are male, with an average age of 38.3 years.
Which brands do Motor vehicle fans like most?
Motor vehicle fans show strongest brand affinity for Tagesschau (2.26×), Transfermarkt (3.04×), and Twitch (3.02×) over the country average.
Where do Motor vehicle fans live in Germany?
Motor vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,860,786), Bayern (reach 1,565,033), and Hessen (reach 1,384,816). These three regions account for the largest share of the active audience.
What other brands do Motor vehicle fans also like?
Beyond Motor vehicle itself, the audience over-indexes on Transfermarkt (3.04×), Twitch (3.02×), Electric guitar (3.09×), and Used car (1.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.