Motor vehicle Audience in France
Motor vehicle has an estimated audience of 10,111,509 people in France. 30.0% are female, 70.0% are male, average age 41.7. Top brand affinities: Tinder, Crédit Mutuel, Google News, RC Lens, Free Mobile.
Top brand affinities include Tinder, Crédit Mutuel, Google News, with strongest over-indexing on Tinder (5.45× the country average). Demographically, the Motor vehicle audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Extroversion.
Category: Cars & Mobility · Type: Topic
Demographics of Motor vehicle fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 41.7 |
| Estimated audience size | 10,111,509 |
Audience persona
The typical Motor vehicle fan in France is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Tinder.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tinder | 5.45× | Internet & Social Media |
| Crédit Mutuel | 2.12× | Business & Career |
| Google News | 1.8× | News |
| RC Lens | 2.38× | Sports |
| Free Mobile | 1.99× | Technology & Electronics |
| SUVs | 2.11× | Cars & Mobility |
| Spas | 1.68× | Beauty & Wellness |
| Recreation | 1.64× | Travel & Leisure |
| Conforama | 1.61× | Home & Garden |
| Google Maps | 1.62× | Internet & Social Media |
| Norauto | 1.75× | Cars & Mobility |
| Chess.com | 4.12× | Sports |
| Kitchen garden | 3.2× | Home & Garden |
| Electronics | 1.78× | Technology & Electronics |
| Tattoos | 1.62× | Fashion & Accessoires |
| Used car | 2.46× | Cars & Mobility |
| Improvisation | 3.43× | Music & Radio |
| Hormone | 4.2× | Health |
| Solitaire | 2.93× | Games |
| Bars | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.1 |
| Extroversion | THRILL | 1.22 |
| Mindfulness | BALANCE | 1.1 |
| Need for Security | CONSERVATISM | 1.1 |
| Social Media Usage | JOY | 1.07 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
See Motor vehicle audiences in other countries
More Cars & Mobility audiences in France
- Entertainment (35,800,403)
- Food and drink (32,915,229)
- Sports (32,066,042)
- Arts and music (31,290,374)
- Shopping (30,309,529)
How to read this data
Audience size is the estimated number of people in France who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.