A data profile of the people who buy, follow and care about Motor vehicle in France — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 10,111,509 people in France.
Motor vehicle has an estimated audience of 10,111,509 people in France. 30.0% are female, 70.0% are male, average age 41.7. Top brand affinities: Love & Sex, Broadcasting of sports events, Christmas Gift, Christmas tree, Kitchen garden.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas Gift, with strongest over-indexing on Love & Sex (132.38× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Motor vehicle fan in France is more male, around 41.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Motor vehicle profile in France.
30.0% are female, 70.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 41.7 |
| Estimated audience size | 10,111,509 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Motor vehicle audience comes from France.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 141.40× | ||
| 02 | Love & Sex | Kids & Family | 132.38× | ||
| 03 | Christmas tree | Kids & Family | 25.00× | ||
| 04 | Christmas Gift | Kids & Family | 22.73× | ||
| 05 | Plants vs. Zombies | Games | 21.68× | ||
| 06 | Broadcasting of sports events | Movies & TV | 21.36× | ||
| 07 | Kitchen garden | Home & Garden | 13.00× | ||
| 08 | Girl power | Politics & Society | 12.99× | ||
| 09 | Dentistry | Business & Career | 11.97× | ||
| 10 | Zoom lens | Technology & Electronics | 10.93× | ||
| 11 | Car wash | Cars & Mobility | 9.11× | ||
| 12 | Single track (mountain biking) | Sports | 8.40× | ||
| 13 | Single-lens reflex camera | Technology & Electronics | 8.21× | ||
| 14 | Breast Cancer awareness | Health | 7.65× | ||
| 15 | Sustainable products | Politics & Society | 6.41× | ||
| 16 | Hormone | Health | 4.97× | ||
| 17 | Car dealership | Cars & Mobility | 4.69× | ||
| 18 | Motorcycle accessories | Cars & Mobility | 4.26× | ||
| 19 | Permanent residency | Business & Career | 3.00× | ||
| 20 | Norauto | Cars & Mobility | 2.19× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.76× | |
| Mindfulness | BALANCE | 1.66× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.64× | |
| Sustainability | BALANCE | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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