A data profile of the people who buy, follow and care about Motor vehicle in India — modelled from more than twelve digital signal sources. Motor vehicle has an estimated audience of 9,697,950 people in India.
Motor vehicle has an estimated audience of 9,697,950 people in India. 12.8% are female, 87.2% are male, average age 31.6. Top brand affinities: Automobiles, Honda City, Honda Civic, Motorcycles, BMW.
Top brand affinities include Automobiles, Honda City, Honda Civic, with strongest over-indexing on Automobiles (1.95× the country average).
Demographically, the Motor vehicle audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
The typical Motor vehicle fan in India is more male, around 31.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Motor vehicle profile in India.
12.8% are female, 87.2% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 12.8% |
| Male | 87.2% |
| Average age | 31.6 |
| Estimated audience size | 9,697,950 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 11% | |
| 50+ | 6% |
of the worldwide Motor vehicle audience comes from India.
| Country | Share |
|---|---|
| United States | 21.0% |
| Italy | 5.0% |
| Germany | 4.8% |
The strongest cross-interests of the Motor vehicle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Honda CR-V | Cars & Mobility | 4.22× | ||
| 02 | Honda Civic | Cars & Mobility | 4.04× | ||
| 03 | Fiat | Cars & Mobility | 4.00× | ||
| 04 | Toyota Camry | Cars & Mobility | 3.75× | ||
| 05 | Honda City | Cars & Mobility | 3.62× | ||
| 06 | Suzuki Swift | Cars & Mobility | 3.28× | ||
| 07 | BMW M4 | Cars & Mobility | 2.97× | ||
| 08 | Electric car | Cars & Mobility | 2.72× | ||
| 09 | Lewis Hamilton | Sports | 2.70× | ||
| 10 | Automotive industry | Cars & Mobility | 2.12× | ||
| 11 | Lamborghini | Cars & Mobility | 1.99× | ||
| 12 | Formula One | Sports | 1.98× | ||
| 13 | Automobiles | Cars & Mobility | 1.95× | ||
| 14 | Porsche | Cars & Mobility | 1.88× | ||
| 15 | Harley-Davidson | Cars & Mobility | 1.85× | ||
| 16 | One Piece | Movies & TV | 1.82× | ||
| 17 | Motorcycles | Cars & Mobility | 1.78× | ||
| 18 | BMW | Cars & Mobility | 1.69× | ||
| 19 | Škoda Auto | Cars & Mobility | 1.67× | ||
| 20 | Bicycle | Cars & Mobility | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.41× | |
| Pet Ownership | JOY | 1.18× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.59× | |
| Price Sensitivity | PREMIUM | 0.61× | |
| Social Media Usage | JOY | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Motor vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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