A data profile of the people who buy, follow and care about Lamborghini in India — modelled from more than twelve digital signal sources. Lamborghini has an estimated audience of 3,792,364 people in India.
The average Lamborghini fan in India is 31.7 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include Superman, Cars (film), Motor vehicle, with strongest over-indexing on Superman (1.56× the country average).
Demographically, the Lamborghini audience skews more male with an average age of 31.7, and over-indexes on personality traits such as Luxury Orientation, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Lamborghini fan in India is more male, around 31.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Superman.
The key figures that characterise the Lamborghini profile in India.
16.7% are female, 83.3% are male, average age 31.7.
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 31.7 |
| Estimated audience size | 3,792,364 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Lamborghini audience comes from India.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 7.2% |
| Germany | 6.0% |
Where the Lamborghini audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kerala | ~80K | 1.43× | |
| 02 | Karnataka | ~100K | 1.37× | |
| 03 | Maharashtra | ~200K | 1.20× | |
| 04 | Gujarat | ~100K | 1.19× | |
| 05 | Tamil Nadu | ~100K | 1.16× | |
| 06 | West Bengal | ~100K | 1.14× | |
| 07 | Odisha | ~50K | 1.14× | |
| 08 | Jharkhand | ~40K | 1.11× | |
| 09 | Uttar Pradesh | ~200K | 1.10× | |
| 10 | Goa | ~4K | 1.09× | |
| 11 | Punjab (region) | ~50K | 1.07× | |
| 12 | Nagaland | ~3K | 1.05× | |
| 13 | Telangana | ~60K | 1.04× | |
| 14 | Haryana | ~50K | 1.02× | |
| 15 | Assam | ~40K | 1.00× | |
| 16 | Uttarakhand | ~20K | 1.00× | |
| 17 | Rajasthan | ~80K | 0.99× | |
| 18 | Madhya Pradesh | ~70K | 0.94× | |
| 19 | Tripura | ~5K | 0.93× | |
| 20 | Chhattisgarh | ~20K | 0.91× | |
| 21 | Bihar | ~70K | 0.90× | |
| 22 | Manipur | ~4K | 0.89× | |
| 23 | Meghalaya | ~3K | 0.87× | |
| 24 | Andhra Pradesh | ~40K | 0.84× | |
| 25 | Sikkim | ~1K | 0.82× | |
| 26 | Himachal Pradesh | ~10K | 0.76× | |
| 27 | Arunachal Pradesh | ~2K | 0.75× | |
| 28 | Jammu and Kashmir | ~10K | 0.72× | |
| 29 | Mizoram | ~2K | 0.70× |
The strongest cross-interests of the Lamborghini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bentley | Cars & Mobility | 3.63× | ||
| 02 | Ferrari | Cars & Mobility | 3.17× | ||
| 03 | RVs | Cars & Mobility | 2.96× | ||
| 04 | Porsche | Cars & Mobility | 2.76× | ||
| 05 | Engine | Cars & Mobility | 2.42× | ||
| 06 | Motorcycle club | Cars & Mobility | 2.40× | ||
| 07 | Mercedes-Benz | Cars & Mobility | 2.28× | ||
| 08 | Sport bike | Cars & Mobility | 2.22× | ||
| 09 | BMW | Cars & Mobility | 2.14× | ||
| 10 | Tata Motors | Cars & Mobility | 2.00× | ||
| 11 | Motor vehicle | Cars & Mobility | 1.99× | ||
| 12 | Forex signal | Business & Career | 1.99× | ||
| 13 | Luxury Lifestyle | Shopping | 1.97× | ||
| 14 | Cars (film) | Movies & TV | 1.96× | ||
| 15 | Motorcycling | Cars & Mobility | 1.89× | ||
| 16 | Luxury yacht | Travel & Leisure | 1.88× | ||
| 17 | SUVs | Cars & Mobility | 1.77× | ||
| 18 | Audio equipment | Technology & Electronics | 1.77× | ||
| 19 | Swing trading | Business & Career | 1.68× | ||
| 20 | Superman | Movies & TV | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.57× | |
| Pet Ownership | JOY | 1.22× | |
| Early Adopter Mentality | POWER | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.89× | |
| Community Orientation | OPEN | 0.90× |
Lamborghini's target market in India covers an estimated 3,792,364 people, concentrated in Maharashtra and Uttar Pradesh.
16.7% of the Lamborghini audience are female, 83.3% are male, with an average age of 31.7 years.
Lamborghini fans show strongest brand affinity for Superman (1.56×), Cars (film) (1.96×), and Motor vehicle (1.99×) over the country average.
Lamborghini fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Lamborghini itself, the audience over-indexes on Cars (film) (1.96×), Motor vehicle (1.99×), BMW (2.14×), and Porsche (2.76×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Lamborghini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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