A data profile of the people who buy, follow and care about Lamborghini in Spain — modelled from more than twelve digital signal sources. Lamborghini has an estimated audience of 2,266,786 people in Spain.
The average Lamborghini fan in Spain is 42.2 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include Automobiles, MotoGP, Motorcycle accessories, with strongest over-indexing on Automobiles (2.14× the country average).
Demographically, the Lamborghini audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Lamborghini fan in Spain is more male, around 42.2 years old, with strong Risk Appetite tendencies and a notable affinity for Automobiles.
The key figures that characterise the Lamborghini profile in Spain.
26.2% are female, 73.8% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 26.2% |
| Male | 73.8% |
| Average age | 42.2 |
| Estimated audience size | 2,266,786 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide Lamborghini audience comes from Spain.
| Country | Share |
|---|---|
| United States | 15.6% |
| Italy | 7.2% |
| Germany | 6.0% |
Where the Lamborghini audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~500K | 1.19× | |
| 02 | Region of Murcia | ~90K | 1.16× | |
| 03 | Andalusia | ~500K | 1.14× | |
| 04 | Galicia | ~100K | 1.12× | |
| 05 | Comunidad Valenciana | ~300K | 1.10× | |
| 06 | Castilla-La Mancha | ~100K | 1.09× | |
| 07 | Canary Islands | ~100K | 1.05× | |
| 08 | Castile and León | ~100K | 1.05× | |
| 09 | Community of Madrid | ~400K | 1.02× | |
| 10 | Basque Autonomous Country | ~90K | 1.01× | |
| 11 | Balearic Islands | ~60K | 0.98× | |
| 12 | Aragon | ~50K | 0.91× | |
| 13 | Navarre | ~30K | 0.87× | |
| 14 | La Rioja | ~10K | 0.87× | |
| 15 | Extremadura | ~40K | 0.86× | |
| 16 | Cantabria | ~20K | 0.84× | |
| 17 | Principality of Asturias | ~40K | 0.81× |
The strongest cross-interests of the Lamborghini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle accessories | Cars & Mobility | 3.33× | ||
| 02 | Ferrari | Cars & Mobility | 3.21× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 3.20× | ||
| 04 | Porsche | Cars & Mobility | 3.03× | ||
| 05 | Hybrids | Cars & Mobility | 2.50× | ||
| 06 | Motorcycle sport | Sports | 2.41× | ||
| 07 | Sport bike | Cars & Mobility | 2.36× | ||
| 08 | Motorcycle club | Cars & Mobility | 2.23× | ||
| 09 | MotoGP | Sports | 2.22× | ||
| 10 | Engine | Cars & Mobility | 2.19× | ||
| 11 | Audi | Cars & Mobility | 2.18× | ||
| 12 | Automobiles | Cars & Mobility | 2.14× | ||
| 13 | Motorcycle racing | Cars & Mobility | 2.10× | ||
| 14 | Motorcycling | Cars & Mobility | 1.98× | ||
| 15 | BMW | Cars & Mobility | 1.98× | ||
| 16 | Formula One | Sports | 1.95× | ||
| 17 | Toyota | Cars & Mobility | 1.93× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.91× | ||
| 19 | SUVs | Cars & Mobility | 1.83× | ||
| 20 | Coches.net | Cars & Mobility | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.32× | |
| Career Orientation | POWER | 1.31× | |
| Luxury Orientation | PREMIUM | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Tradition | CONSERVATISM | 0.73× | |
| Spirituality | BALANCE | 0.76× |
Lamborghini's target market in Spain covers an estimated 2,266,786 people, concentrated in Andalusia and Catalonia.
26.2% of the Lamborghini audience are female, 73.8% are male, with an average age of 42.2 years.
Lamborghini fans show strongest brand affinity for Automobiles (2.14×), MotoGP (2.22×), and Motorcycle accessories (3.33×) over the country average.
Lamborghini fans in Spain are most concentrated in Andalusia (reach ~500K), Catalonia (reach ~500K), and Community of Madrid (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Lamborghini itself, the audience over-indexes on MotoGP (2.22×), Motorcycle accessories (3.33×), Engine (2.19×), and Motorcycle sport (2.41×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Lamborghini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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