Lamborghini Audience in United States

Lamborghini logo

Lamborghini has an estimated audience of 11,918,072 people in United States. 25.4% are female, 74.6% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Automobiles, Porsche, Bus, Car classification, Supercar.

The average Lamborghini fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automobiles, Porsche, Bus, with strongest over-indexing on Automobiles (1.58× the country average). Demographically, the Lamborghini audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Lamborghini fans

Demographic split for Lamborghini audience in United States
MetricValue
Female25.4%
Male74.6%
Average age35.7
Estimated audience size11,918,072

Audience persona

The typical Lamborghini fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.

Top regions in United States

Top regions ranked by reach for Lamborghini in United States
RegionReachAffinity
California1,555,5571.19×
Texas1,449,4311.41×
Florida1,234,1691.53×
New York701,0581.05×
Georgia440,4371.2×
Illinois430,0061.08×
North Carolina396,9531.11×
Pennsylvania381,6410.95×
Ohio352,1080.96×
New Jersey340,6931.12×
Virginia319,0261.1×
Michigan307,3460.99×
Arizona286,0061.18×
Washington281,0401.18×
Tennessee275,4951.15×
Massachusetts238,8881.02×
Indiana236,9401.09×
Maryland215,7541.05×
Missouri200,2711.04×
Colorado196,5021.05×
South Carolina186,2541.04×
Alabama177,2241.06×
Louisiana169,4071.1×
Minnesota164,6270.96×
Wisconsin153,6600.86×
Kentucky147,1620.98×
Oklahoma147,0311.11×
Utah136,9221.28×
Nevada132,6821.15×
Oregon130,9880.96×
Connecticut115,2320.96×
Arkansas103,6391.06×
Mississippi101,6941.04×
Kansas98,9061.05×
Iowa90,8400.93×
New Mexico62,0431.04×
Nebraska61,4741.03×
Idaho60,4121.01×
West Virginia44,8280.81×
Hawaii43,0380.84×
New Hampshire37,1970.79×
Rhode Island29,8690.79×
Maine29,4730.69×
Washington, District of Columbia28,2780.79×
Delaware26,0710.79×
Montana23,9770.73×
South Dakota22,8500.83×
North Dakota19,4670.8×
Alaska19,2530.76×
Wyoming12,8010.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lamborghini audience
BrandAffinityCategory
Automobiles1.58×Cars & Mobility
Porsche3.82×Cars & Mobility
Bus2.94×Cars & Mobility
Car classification3.74×Cars & Mobility
Supercar4.38×Cars & Mobility
Motor vehicle1.77×Cars & Mobility
Used Cars2.83×Cars & Mobility
SUVs1.69×Cars & Mobility
NBA Finals2.1×Sports
Polishing3.7×Home & Garden
Vintage car3.42×Cars & Mobility
Hybrids3.02×Cars & Mobility
Commercial vehicle2.54×Cars & Mobility
NBA playoffs2.15×Sports
Carcare4.05×Cars & Mobility
AutoZone1.63×Cars & Mobility
Muscle car2.63×Cars & Mobility
Motorcycle racing2.59×Cars & Mobility
Engine2.23×Cars & Mobility
Twitch2.27×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lamborghini audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
LGBTQ+ IdentityOPEN1.73
Early Adopter MentalityPOWER1.69
Design AffinityPREMIUM1.42
Family OrientationCONSERVATISM1.38
Sports ActivityPOWER1.35

Worldwide distribution

Worldwide audience distribution share by country for Lamborghini
CountryShare
United States15.8%
Italy7.3%
Germany6.1%

See Lamborghini audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Lamborghini have in United States?

Lamborghini has an estimated audience of 11,918,072 people in United States, concentrated in California and Texas.

What is the gender split and age of Lamborghini fans?

25.4% of Lamborghini fans are female, 74.6% are male, with an average age of 35.7 years.

Which brands do Lamborghini fans like most?

Lamborghini fans show strongest brand affinity for Automobiles (1.58×), Porsche (3.82×), and Bus (2.94×) over the country average.

Where do Lamborghini fans live in United States?

Lamborghini fans in United States are most concentrated in California (reach 1,555,557), Texas (reach 1,449,431), and Florida (reach 1,234,169). These three regions account for the largest share of the active audience.

What other brands do Lamborghini fans also like?

Beyond Lamborghini itself, the audience over-indexes on Porsche (3.82×), Bus (2.94×), Car classification (3.74×), and Supercar (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lamborghini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.