Vintage car Audience in United States
Vintage car has an estimated audience of 14,047,112 people in United States. 24.7% are female, 75.3% are male, average age 36.7. Top regions: California, Texas, Florida.
The average Vintage car fan in United States is 36.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Vintage car audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Patriotism.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Vintage car fans
| Metric | Value |
|---|---|
| Female | 24.7% |
| Male | 75.3% |
| Average age | 36.7 |
| Estimated audience size | 14,047,112 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 2,124,065 | 1.38× |
| Texas | 1,509,508 | 1.25× |
| Florida | 1,152,167 | 1.21× |
| New York | 868,403 | 1.11× |
| Georgia | 516,014 | 1.19× |
| North Carolina | 458,106 | 1.08× |
| Illinois | 456,225 | 0.97× |
| Pennsylvania | 441,395 | 0.93× |
| Ohio | 411,721 | 0.95× |
| New Jersey | 372,562 | 1.04× |
| Virginia | 362,698 | 1.06× |
| Arizona | 330,851 | 1.15× |
| Michigan | 329,273 | 0.9× |
| Washington | 325,723 | 1.16× |
| Tennessee | 304,672 | 1.08× |
| Massachusetts | 283,548 | 1.02× |
| Indiana | 280,365 | 1.09× |
| Maryland | 265,411 | 1.1× |
| Missouri | 234,031 | 1.03× |
| Alabama | 217,496 | 1.11× |
| Colorado | 213,914 | 0.97× |
| Oregon | 201,774 | 1.25× |
| South Carolina | 198,030 | 0.94× |
| Kentucky | 195,296 | 1.11× |
| Minnesota | 187,240 | 0.93× |
| Louisiana | 174,695 | 0.96× |
| Utah | 167,671 | 1.33× |
| Wisconsin | 166,623 | 0.79× |
| Oklahoma | 159,322 | 1.02× |
| Connecticut | 141,018 | 1× |
| Nevada | 136,796 | 1.01× |
| Arkansas | 130,912 | 1.13× |
| Mississippi | 111,338 | 0.96× |
| Kansas | 111,117 | 1× |
| Iowa | 93,043 | 0.8× |
| Maine | 73,624 | 1.46× |
| Idaho | 64,907 | 0.92× |
| Hawaii | 63,793 | 1.06× |
| Nebraska | 62,164 | 0.88× |
| New Mexico | 58,585 | 0.83× |
| West Virginia | 55,419 | 0.85× |
| New Hampshire | 45,663 | 0.82× |
| Rhode Island | 38,716 | 0.87× |
| Washington, District of Columbia | 34,074 | 0.81× |
| Montana | 29,397 | 0.75× |
| Delaware | 29,374 | 0.76× |
| South Dakota | 25,534 | 0.79× |
| Alaska | 24,954 | 0.83× |
| Vermont | 21,684 | 0.88× |
| North Dakota | 19,211 | 0.67× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.01 |
| Patriotism | CONSERVATISM | 2 |
| Early Adopter Mentality | POWER | 1.69 |
| Family Orientation | CONSERVATISM | 1.52 |
| Design Affinity | PREMIUM | 1.48 |
| Risk Appetite | THRILL | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 8.8% |
| China | 7.4% |
See Vintage car audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
How to read this data
Audience size is the estimated number of people in United States who actively search for Vintage car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.