Rascasse Audience Intelligence

Vintage car Audience in Germany

A data profile of the people who buy, follow and care about Vintage car in Germany — modelled from more than twelve digital signal sources. Vintage car has an estimated audience of 2,897,470 people in Germany.

#18among Car type in Germany#1344among Topic in Germany#108in Cars & Mobility

The average Vintage car fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Polishing, Drag racing, Antique car, with strongest over-indexing on Polishing (10.48× the country average).

Demographically, the Vintage car audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vintage car fan in Germany is more male, around 34.7 years old, with strong Risk Appetite tendencies and a notable affinity for Polishing.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage car profile in Germany.

Audience size
2.9M
in Germany
Gender
26.4%♀
73.6% male
Age
34.7
average years
Country rank
#2218
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage car fans

26.4% are female, 73.6% are male, average age 34.7.

Fig. 02

Gender split

26.4%
Female
73.6%
Male
Demographic split for Vintage car audience in Germany
MetricValue
Female26.4%
Male73.6%
Average age34.7
Estimated audience size2,897,470
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Vintage car audience in Germany
Age bracketShare%
16-1934%
20-2919%
30-3918%
40-4917%
50+13%
Fig. 04

Worldwide distribution

5.2%

of the worldwide Vintage car audience comes from Germany.

Worldwide audience distribution share by country for Vintage car
CountryShare
United States25.3%
Japan8.8%
China7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vintage car fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~300K1.39×
02Berlin~200K1.22×
03Bremen~30K1.14×
04Bayern~500K1.07×
05Nordrhein-Westfalen~700K1.04×
06Baden-Württemberg~400K1.03×
07Saarland~40K1.03×
08Rheinland-Pfalz~100K1.00×
09Hamburg~60K0.98×
10Thüringen~70K0.94×
11Mecklenburg-Vorpommern~50K0.94×
12Sachsen~100K0.93×
13Sachsen-Anhalt~70K0.92×
14Brandenburg~80K0.90×
15Schleswig-Holstein~90K0.89×
16Niedersachsen~200K0.87×
Fig. 06

Affinity by region

Affinity by region — Vintage car, Germany
0.87×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage car audience
#·InterestCategoryAffinity×
01Drag racingCars & Mobility10.56×
02PolishingHome & Garden10.48×
03Porsche 911Cars & Mobility9.48×
04Muscle carCars & Mobility9.33×
05Hot rodCars & Mobility9.21×
06Antique carCars & Mobility9.04×
07RallyingSports7.94×
08SupercarCars & Mobility7.65×
09Max VerstappenSports7.61×
10Classic carCars & Mobility7.40×
11Motor oilCars & Mobility7.05×
12CarcareCars & Mobility5.25×
13HatchbackCars & Mobility5.24×
14Compact carCars & Mobility5.12×
15Michael SchumacherSports5.02×
16Sport bikeCars & Mobility4.89×
17Used CarsCars & Mobility4.84×
18EngineCars & Mobility4.74×
19Motorcycle racingCars & Mobility4.30×
20SV Werder BremenSports2.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage car audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.37×
Luxury OrientationPREMIUM1.37×
PatriotismCONSERVATISM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage car audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.48×
Convenience OrientationPREMIUM0.59×
CreativityOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage car have in Germany?

Vintage car has an estimated audience of 2,897,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Vintage car fans?

26.4% of Vintage car fans are female, 73.6% are male, with an average age of 34.7 years.

03

Which brands do Vintage car fans like most?

Vintage car fans show strongest brand affinity for Polishing (10.48×), Drag racing (10.56×), and Antique car (9.04×) over the country average.

04

Where do Vintage car fans live in Germany?

Vintage car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage car fans also like?

Beyond Vintage car itself, the audience over-indexes on Drag racing (10.56×), Antique car (9.04×), Muscle car (9.33×), and Hot rod (9.21×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Vintage car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vintage car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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