Vintage car Audience in Germany
Vintage car has an estimated audience of 2,897,470 people in Germany. 26.4% are female, 73.6% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Polishing, Drag racing, Antique car, Muscle car, Hot rod.
The average Vintage car fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Polishing, Drag racing, Antique car, with strongest over-indexing on Polishing (10.48× the country average). Demographically, the Vintage car audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Vintage car fans
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 34.7 |
| Estimated audience size | 2,897,470 |
Audience persona
The typical Vintage car fan in Germany is more male, around 34.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Polishing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 654,629 | 1.03× |
| Bayern | 518,575 | 1.11× |
| Baden-Württemberg | 408,756 | 1.03× |
| Hessen | 348,861 | 1.58× |
| Niedersachsen | 233,605 | 0.83× |
| Berlin | 184,937 | 1.43× |
| Rheinland-Pfalz | 151,808 | 1.05× |
| Sachsen | 128,707 | 0.91× |
| Schleswig-Holstein | 73,343 | 0.7× |
| Hamburg | 63,619 | 0.97× |
| Brandenburg | 62,221 | 0.69× |
| Thüringen | 56,555 | 0.77× |
| Sachsen-Anhalt | 46,789 | 0.62× |
| Mecklenburg-Vorpommern | 41,151 | 0.74× |
| Saarland | 37,351 | 1.05× |
| Bremen | 36,654 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polishing | 10.48× | Home & Garden |
| Drag racing | 10.56× | Cars & Mobility |
| Antique car | 9.04× | Cars & Mobility |
| Muscle car | 9.33× | Cars & Mobility |
| Hot rod | 9.21× | Cars & Mobility |
| Engine | 4.74× | Cars & Mobility |
| Classic car | 7.4× | Cars & Mobility |
| Hatchback | 5.24× | Cars & Mobility |
| Michael Schumacher | 5.02× | Sports |
| Max Verstappen | 7.61× | Sports |
| SV Werder Bremen | 2.99× | Sports |
| Used Cars | 4.84× | Cars & Mobility |
| Carcare | 5.25× | Cars & Mobility |
| Porsche 911 | 9.48× | Cars & Mobility |
| Motorcycle racing | 4.3× | Cars & Mobility |
| Motor oil | 7.05× | Cars & Mobility |
| Supercar | 7.65× | Cars & Mobility |
| Sport bike | 4.89× | Cars & Mobility |
| Compact car | 5.12× | Cars & Mobility |
| Rallying | 7.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.44 |
| DIY Mentality | THRILL | 1.39 |
| Risk Appetite | THRILL | 1.25 |
| Early Adopter Mentality | POWER | 1.25 |
| Travelling | THRILL | 1.2 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Japan | 8.8% |
| China | 7.4% |
See Vintage car audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Vintage car have in Germany?
Vintage car has an estimated audience of 2,897,470 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage car fans?
26.4% of Vintage car fans are female, 73.6% are male, with an average age of 34.7 years.
Which brands do Vintage car fans like most?
Vintage car fans show strongest brand affinity for Polishing (10.48×), Drag racing (10.56×), and Antique car (9.04×) over the country average.
Where do Vintage car fans live in Germany?
Vintage car fans in Germany are most concentrated in Nordrhein-Westfalen (reach 654,629), Bayern (reach 518,575), and Baden-Württemberg (reach 408,756). These three regions account for the largest share of the active audience.
What other brands do Vintage car fans also like?
Beyond Vintage car itself, the audience over-indexes on Drag racing (10.56×), Antique car (9.04×), Muscle car (9.33×), and Hot rod (9.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.