Rascasse Audience Intelligence

Supercar Audience in Germany

A data profile of the people who buy, follow and care about Supercar in Germany — modelled from more than twelve digital signal sources. Supercar has an estimated audience of 1,937,825 people in Germany.

#29among Car type in Germany#1997among Topic in Germany#167in Cars & Mobility

The average Supercar fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Car wash, Vintage car, Carcare, with strongest over-indexing on Car wash (8.54× the country average).

Demographically, the Supercar audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Supercar fan in Germany is more male, around 35.3 years old, with strong Quality Awareness tendencies and a notable affinity for Car wash.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supercar profile in Germany.

Audience size
1.9M
in Germany
Gender
34.0%♀
66.0% male
Age
35.3
average years
Country rank
#3477
Topic in Germany
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supercar fans

34.0% are female, 66.0% are male, average age 35.3.

Fig. 02

Gender split

34.0%
Female
66.0%
Male
Demographic split for Supercar audience in Germany
MetricValue
Female34.0%
Male66.0%
Average age35.3
Estimated audience size1,937,825
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the Supercar audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3921%
40-4917%
50+12%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Supercar audience comes from Germany.

Worldwide audience distribution share by country for Supercar
CountryShare
United States19.1%
Italy7.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supercar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Supercar fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~400K1.31×
02Baden-Württemberg~300K1.29×
03Hessen~200K1.14×
04Nordrhein-Westfalen~500K1.12×
05Rheinland-Pfalz~100K1.11×
06Niedersachsen~200K1.04×
07Saarland~20K1.04×
08Hamburg~40K0.99×
09Sachsen~90K0.98×
10Thüringen~50K0.95×
11Bremen~20K0.94×
12Brandenburg~60K0.93×
13Berlin~80K0.92×
14Schleswig-Holstein~60K0.92×
15Mecklenburg-Vorpommern~30K0.85×
16Sachsen-Anhalt~40K0.84×
Fig. 06

Affinity by region

Affinity by region — Supercar, Germany
0.84×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supercar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supercar audience
#·InterestCategoryAffinity×
01KoenigseggCars & Mobility13.70×
02Subcompact carCars & Mobility9.69×
03Car washCars & Mobility8.54×
04Auto showCars & Mobility8.51×
05Vintage carCars & Mobility7.65×
06Porsche 911Cars & Mobility7.39×
07Aston MartinCars & Mobility5.98×
08CarcareCars & Mobility5.76×
09Motorcycle helmetCars & Mobility5.71×
10MaseratiCars & Mobility5.71×
11Antique carCars & Mobility4.99×
12Michael SchumacherSports4.64×
13LamborghiniCars & Mobility4.63×
14Compact carCars & Mobility4.48×
15Automobile repair shopCars & Mobility4.35×
16MotoGPSports4.21×
17HatchbackCars & Mobility3.58×
18Formula OneSports3.34×
19LivemusicMusic & Radio3.25×
20PorscheCars & Mobility3.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supercar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supercar audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.07×
Risk AppetiteTHRILL2.01×
Luxury OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supercar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
MindfulnessBALANCE0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supercar have in Germany?

Supercar has an estimated audience of 1,937,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Supercar fans?

34.0% of Supercar fans are female, 66.0% are male, with an average age of 35.3 years.

03

Which brands do Supercar fans like most?

Supercar fans show strongest brand affinity for Car wash (8.54×), Vintage car (7.65×), and Carcare (5.76×) over the country average.

04

Where do Supercar fans live in Germany?

Supercar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Supercar fans also like?

Beyond Supercar itself, the audience over-indexes on Vintage car (7.65×), Carcare (5.76×), Koenigsegg (13.7×), and Motorcycle helmet (5.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Supercar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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