Supercar Audience in Germany
Supercar has an estimated audience of 1,937,825 people in Germany. 34.0% are female, 66.0% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Kieser Training, Israel, Progressive rock.
The average Supercar fan in Germany is 35.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Kieser Training, with strongest over-indexing on Gil Ofarim (2.27× the country average). Demographically, the Supercar audience skews more male with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Supercar fans
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 35.3 |
| Estimated audience size | 1,937,825 |
Audience persona
The typical Supercar fan in Germany is more male, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 504,635 | 1.19× |
| Bayern | 442,766 | 1.42× |
| Baden-Württemberg | 358,411 | 1.36× |
| Niedersachsen | 192,725 | 1.02× |
| Hessen | 183,693 | 1.24× |
| Rheinland-Pfalz | 113,394 | 1.17× |
| Berlin | 85,966 | 0.99× |
| Sachsen | 80,216 | 0.84× |
| Schleswig-Holstein | 58,197 | 0.84× |
| Brandenburg | 54,507 | 0.91× |
| Hamburg | 40,735 | 0.93× |
| Thüringen | 39,127 | 0.79× |
| Sachsen-Anhalt | 34,833 | 0.69× |
| Mecklenburg-Vorpommern | 27,055 | 0.73× |
| Saarland | 26,105 | 1.1× |
| Bremen | 12,809 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.27× | Music & Radio |
| CAC 40 | 2.03× | Business & Career |
| Kieser Training | 5.37× | Sports |
| Israel | 2.53× | Travel & Leisure |
| Progressive rock | 1.81× | Music & Radio |
| Pumuckl | 6.96× | Movies & TV |
| Hypertext | 2.97× | Technology & Electronics |
| Building insulation | 4.32× | Home & Garden |
| Hundertwasserhaus | 5.44× | Travel & Leisure |
| Acoustic music | 3.49× | Music & Radio |
| Handmade Gifts | 1.77× | Kids & Family |
| Buddy – The Buddy Holly Story | 3.44× | Music & Radio |
| Google Analytics | 1.67× | Internet & Social Media |
| Alaska | 2.22× | Travel & Leisure |
| Phil Campbell (musician) | 3× | Music & Radio |
| Kodi (software) | 1.52× | Technology & Electronics |
| Jayson Tatum | 3.6× | Sports |
| Cuba Gooding Jr. | 3.15× | Movies & TV |
| Chalkidiki | 2.09× | Travel & Leisure |
| Tuscany | 2.35× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.55 |
| Patriotism | CONSERVATISM | 1.4 |
| Quality Awareness | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
| DIY Mentality | THRILL | 1.3 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 7.7% |
| United Kingdom | 6.7% |
See Supercar audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Supercar have in Germany?
Supercar has an estimated audience of 1,937,825 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Supercar fans?
34.0% of Supercar fans are female, 66.0% are male, with an average age of 35.3 years.
Which brands do Supercar fans like most?
Supercar fans show strongest brand affinity for Gil Ofarim (2.27×), CAC 40 (2.03×), and Kieser Training (5.37×) over the country average.
Where do Supercar fans live in Germany?
Supercar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 504,635), Bayern (reach 442,766), and Baden-Württemberg (reach 358,411). These three regions account for the largest share of the active audience.
What other brands do Supercar fans also like?
Beyond Supercar itself, the audience over-indexes on CAC 40 (2.03×), Kieser Training (5.37×), Israel (2.53×), and Progressive rock (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.