A data profile of the people who buy, follow and care about Supercar in Italy — modelled from more than twelve digital signal sources. Supercar has an estimated audience of 4,636,670 people in Italy.
The average Supercar fan in Italy is 39.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Antique car, Auto show, Carcare, with strongest over-indexing on Antique car (6.79× the country average).
Demographically, the Supercar audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Supercar fan in Italy is more male, around 39.8 years old, with strong Risk Appetite tendencies and a notable affinity for Antique car.
The key figures that characterise the Supercar profile in Italy.
27.0% are female, 73.0% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 39.8 |
| Estimated audience size | 4,636,670 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 21% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Supercar audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 7.7% |
| United Kingdom | 6.7% |
Where the Supercar audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~500K | 1.34× | |
| 02 | Lombardy | ~1M | 1.32× | |
| 03 | Veneto | ~500K | 1.28× | |
| 04 | Friuli-Venezia Giulia | ~100K | 1.16× | |
| 05 | Emilia-Romagna | ~400K | 1.13× | |
| 06 | Lazio | ~600K | 1.09× | |
| 07 | Sicilia | ~400K | 1.05× | |
| 08 | Tuscany | ~300K | 1.03× | |
| 09 | Liguria | ~100K | 1.02× | |
| 10 | Abruzzo | ~100K | 1.02× | |
| 11 | Calabria | ~100K | 1.01× | |
| 12 | Marche | ~100K | 0.99× | |
| 13 | Puglia | ~300K | 0.98× | |
| 14 | Campania | ~500K | 0.92× | |
| 15 | Umbria | ~70K | 0.92× | |
| 16 | Aosta Valley | ~10K | 0.90× | |
| 17 | Trentino-Alto Adige/Südtirol | ~80K | 0.88× | |
| 18 | Molise | ~20K | 0.88× | |
| 19 | Sardinia | ~100K | 0.87× | |
| 20 | Basilicata | ~40K | 0.85× |
The strongest cross-interests of the Supercar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lamborghini Huracán | Cars & Mobility | 8.76× | ||
| 02 | Antique car | Cars & Mobility | 6.79× | ||
| 03 | Carcare | Cars & Mobility | 6.31× | ||
| 04 | Auto show | Cars & Mobility | 6.05× | ||
| 05 | Porsche 911 | Cars & Mobility | 5.68× | ||
| 06 | BMW 3 Series | Cars & Mobility | 4.90× | ||
| 07 | OLED | Technology & Electronics | 4.63× | ||
| 08 | Max Verstappen | Sports | 4.60× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 4.36× | ||
| 10 | Bentley | Cars & Mobility | 4.03× | ||
| 11 | Extreme sport | Sports | 3.00× | ||
| 12 | Car dealership | Cars & Mobility | 2.79× | ||
| 13 | White wine | Food & Beverages | 2.63× | ||
| 14 | AutoScout24 | Cars & Mobility | 2.58× | ||
| 15 | Motorcycle accessories | Cars & Mobility | 2.57× | ||
| 16 | Luxury real estate | Business & Career | 2.49× | ||
| 17 | Used car | Cars & Mobility | 2.33× | ||
| 18 | Formula One | Sports | 1.68× | ||
| 19 | MotoGP | Sports | 1.63× | ||
| 20 | Tuttosport | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.77× | |
| Early Adopter Mentality | POWER | 1.48× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.60× | |
| Creativity | OPEN | 0.62× | |
| Community Orientation | OPEN | 0.68× |
Supercar has an estimated audience of 4,636,670 people in Italy, concentrated in Lombardy and Lazio.
27.0% of Supercar fans are female, 73.0% are male, with an average age of 39.8 years.
Supercar fans show strongest brand affinity for Antique car (6.79×), Auto show (6.05×), and Carcare (6.31×) over the country average.
Supercar fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~600K), and Campania (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Supercar itself, the audience over-indexes on Auto show (6.05×), Carcare (6.31×), Plug-in hybrid (4.36×), and AutoScout24 (2.58×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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