Formula One Audience in Italy
Formula One has an estimated audience of 11,978,303 people in Italy. 26.5% are female, 73.5% are male, average age 39.5. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: MotoGP, AutoScout24, Tuttosport, Motorcycle racing, Tire.
The average Formula One fan in Italy is 39.5 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include MotoGP, AutoScout24, Tuttosport, with strongest over-indexing on MotoGP (2.32× the country average). Demographically, the Formula One audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Motorsport
Demographics of Formula One fans
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 39.5 |
| Estimated audience size | 11,978,303 |
Audience persona
The typical Formula One fan in Italy is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,896,379 | 1.52× |
| Lazio | 2,366,904 | 1.33× |
| Emilia-Romagna | 1,235,887 | 1.04× |
| Campania | 1,202,766 | 0.73× |
| Sicilia | 1,132,755 | 0.9× |
| Veneto | 1,062,505 | 0.92× |
| Tuscany | 1,045,678 | 1.08× |
| Piedmont | 901,416 | 0.84× |
| Puglia | 636,353 | 0.63× |
| Sardinia | 434,522 | 1.06× |
| Liguria | 425,118 | 1.04× |
| Calabria | 328,098 | 0.73× |
| Trentino-Alto Adige/Südtirol | 290,184 | 1.05× |
| Friuli-Venezia Giulia | 249,012 | 0.91× |
| Marche | 194,394 | 0.53× |
| Umbria | 181,674 | 0.77× |
| Abruzzo | 167,668 | 0.52× |
| Basilicata | 119,916 | 0.9× |
| Molise | 112,028 | 1.62× |
| Aosta Valley | 69,756 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MotoGP | 2.32× | Sports |
| AutoScout24 | 1.79× | Cars & Mobility |
| Tuttosport | 1.5× | Sports |
| Motorcycle racing | 1.74× | Cars & Mobility |
| Tire | 1.67× | Cars & Mobility |
| Used car | 1.88× | Cars & Mobility |
| Motorcycle club | 1.86× | Cars & Mobility |
| Motorcycle accessories | 1.97× | Cars & Mobility |
| Motorcycle sport | 1.64× | Sports |
| Motorcycling | 1.59× | Cars & Mobility |
| Sport bike | 1.76× | Cars & Mobility |
| Scuderia Ferrari | 2.2× | Sports |
| Škoda Auto | 1.61× | Cars & Mobility |
| Ferrari | 1.65× | Cars & Mobility |
| Motorsport | 1.57× | Cars & Mobility |
| Alfa Romeo | 1.72× | Cars & Mobility |
| Hybrids | 1.55× | Cars & Mobility |
| Door County, Wisconsin | 1.56× | Travel & Leisure |
| Wheel | 1.57× | Cars & Mobility |
| Solar energy | 1.56× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.61 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.25 |
| Early Adopter Mentality | POWER | 1.09 |
| Social Media Usage | JOY | 1.08 |
| Need for Security | CONSERVATISM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 15.4% |
| United Kingdom | 9.1% |
| Germany | 9.1% |
See Formula One audiences in other countries
More Motorsport audiences in Italy
- MotoGP (20,891,085)
- MOTO GP (INDONESIA) (16,764,884)
- MotoGP (11,009,000)
- Scuderia Ferrari (4,503,897)
- Kimi Antonelli (2,949,401)
Frequently asked questions
How many fans does Formula One have in Italy?
Formula One has an estimated audience of 11,978,303 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Formula One fans?
26.5% of Formula One fans are female, 73.5% are male, with an average age of 39.5 years.
Which brands do Formula One fans like most?
Formula One fans show strongest brand affinity for MotoGP (2.32×), AutoScout24 (1.79×), and Tuttosport (1.5×) over the country average.
Where do Formula One fans live in Italy?
Formula One fans in Italy are most concentrated in Lombardy (reach 3,896,379), Lazio (reach 2,366,904), and Emilia-Romagna (reach 1,235,887). These three regions account for the largest share of the active audience.
What other brands do Formula One fans also like?
Beyond Formula One itself, the audience over-indexes on AutoScout24 (1.79×), Tuttosport (1.5×), Motorcycle racing (1.74×), and Tire (1.67×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Formula One. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.