A data profile of the people who buy, follow and care about Supercar in United Kingdom — modelled from more than twelve digital signal sources. Supercar has an estimated audience of 4,009,419 people in United Kingdom.
The average Supercar fan in United Kingdom is 41.3 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, Yorkshire and the Humber, East of England.
Top brand affinities include Carcare, Antique car, Autotrader, with strongest over-indexing on Carcare (6.26× the country average).
Demographically, the Supercar audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Quality Awareness, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 8 regions tracked by Rascasse.
The typical Supercar fan in United Kingdom is more male, around 41.3 years old, with strong Quality Awareness tendencies and a notable affinity for Carcare.
The key figures that characterise the Supercar profile in United Kingdom.
27.7% are female, 72.3% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 27.7% |
| Male | 72.3% |
| Average age | 41.3 |
| Estimated audience size | 4,009,419 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Supercar audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.1% |
| Italy | 7.7% |
| United Kingdom | 6.7% |
Where the Supercar audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.41× | |
| 02 | Yorkshire and the Humber | ~400K | 1.31× | |
| 03 | East of England | ~400K | 1.12× | |
| 04 | South East | ~600K | 1.08× | |
| 05 | North East | ~100K | 0.96× | |
| 06 | South West | ~300K | 0.85× | |
| 07 | East Midlands | ~200K | 0.84× | |
| 08 | North West | ~300K | 0.60× |
The strongest cross-interests of the Supercar audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Antique car | Cars & Mobility | 6.73× | ||
| 02 | Auto show | Cars & Mobility | 6.37× | ||
| 03 | Carcare | Cars & Mobility | 6.26× | ||
| 04 | Rallying | Sports | 4.14× | ||
| 05 | Vintage car | Cars & Mobility | 3.90× | ||
| 06 | Lamborghini | Cars & Mobility | 3.68× | ||
| 07 | Family car | Cars & Mobility | 3.10× | ||
| 08 | Porsche | Cars & Mobility | 3.03× | ||
| 09 | Autotrader | Cars & Mobility | 2.60× | ||
| 10 | Wikipedia | Internet & Social Media | 2.47× | ||
| 11 | Betfair | Games | 2.35× | ||
| 12 | Esso | Cars & Mobility | 2.33× | ||
| 13 | We Buy Any Car | Cars & Mobility | 2.07× | ||
| 14 | Formula One | Sports | 1.92× | ||
| 15 | Halfords | Cars & Mobility | 1.83× | ||
| 16 | Toolstation | Home & Garden | 1.70× | ||
| 17 | Screwfix | Home & Garden | 1.68× | ||
| 18 | William Hill (bookmaker) | Games | 1.67× | ||
| 19 | Paddy Power | Games | 1.61× | ||
| 20 | Internet & Social Media | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 2.14× | |
| Patriotism | CONSERVATISM | 1.84× | |
| Risk Appetite | THRILL | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Tradition | CONSERVATISM | 0.67× | |
| Price Sensitivity | PREMIUM | 0.68× |
Supercar has an estimated audience of 4,009,419 people in United Kingdom, concentrated in South East and Yorkshire and the Humber.
27.7% of Supercar fans are female, 72.3% are male, with an average age of 41.3 years.
Supercar fans show strongest brand affinity for Carcare (6.26×), Antique car (6.73×), and Autotrader (2.6×) over the country average.
Supercar fans in United Kingdom are most concentrated in South East (reach ~600K), Yorkshire and the Humber (reach ~400K), and East of England (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Supercar itself, the audience over-indexes on Antique car (6.73×), Autotrader (2.6×), Wikipedia (2.47×), and Auto show (6.37×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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