Rascasse Audience Intelligence

Supercar Audience in United States

A data profile of the people who buy, follow and care about Supercar in United States — modelled from more than twelve digital signal sources. Supercar has an estimated audience of 11,501,242 people in United States.

#18among Car type in United States#2040among Topic in United States#120in Cars & Mobility

The average Supercar fan in United States is 38.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Auto show, Antique car, Carcare, with strongest over-indexing on Auto show (7.34× the country average).

Demographically, the Supercar audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supercar fan in United States is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Auto show.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supercar profile in United States.

Audience size
11.5M
in United States
Gender
27.4%♀
72.6% male
Age
38.4
average years
Country rank
#3114
Topic in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supercar fans

27.4% are female, 72.6% are male, average age 38.4.

Fig. 02

Gender split

27.4%
Female
72.6%
Male
Demographic split for Supercar audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.4
Estimated audience size11,501,242
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Supercar audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3919%
40-4918%
50+20%
Fig. 04

Worldwide distribution

19.1%

of the worldwide Supercar audience comes from United States.

Worldwide audience distribution share by country for Supercar
CountryShare
United States19.1%
Italy7.7%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supercar audience in United States is strongest.

Fig. 05

Top regions by affinity

Supercar fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~200K1.17×
02Tennessee~300K1.16×
03South Carolina~200K1.16×
04Utah~100K1.15×
05Texas~1M1.14×
06Arizona~300K1.14×
07Kentucky~200K1.14×
08Oklahoma~100K1.13×
09Missouri~200K1.12×
10Georgia~400K1.11×
11Alabama~200K1.10×
12North Carolina~400K1.08×
13Idaho~60K1.08×
14Nebraska~60K1.08×
15Washington~200K1.07×
16Arkansas~100K1.07×
17California~1.5M1.06×
18Louisiana~200K1.06×
19Michigan~300K1.05×
20Nevada~100K1.05×
21Florida~800K1.04×
22Montana~30K1.04×
23South Dakota~30K1.03×
24Kansas~90K1.02×
25New Mexico~60K1.01×
26New York~600K1.00×
27Virginia~300K0.99×
28Colorado~200K0.99×
29Ohio~300K0.98×
30Oregon~100K0.98×
31Mississippi~90K0.98×
32Pennsylvania~400K0.97×
33Illinois~400K0.97×
34New Jersey~300K0.96×
35Connecticut~100K0.96×
36Hawaii~50K0.96×
37North Dakota~20K0.96×
38West Virginia~50K0.95×
39Delaware~30K0.95×
40Wisconsin~200K0.94×
41Vermont~20K0.94×
42New Hampshire~40K0.93×
43Maryland~200K0.92×
44Alaska~20K0.92×
45Minnesota~200K0.91×
46Iowa~90K0.91×
47Rhode Island~30K0.91×
48Maine~40K0.90×
49Massachusetts~200K0.83×
50Washington, District of Columbia~30K0.78×
Fig. 06

Affinity by region

Affinity by region — Supercar, United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supercar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supercar audience
#·InterestCategoryAffinity×
01Pagani HuayraCars & Mobility10.35×
02Scuderia FerrariSports9.46×
03McLarenCars & Mobility7.54×
04Auto showCars & Mobility7.34×
05Antique carCars & Mobility6.79×
06CarcareCars & Mobility6.41×
07Rolls-Royce Motor CarsCars & Mobility6.02×
08Lewis HamiltonSports5.92×
09LamborghiniCars & Mobility4.38×
10PorscheCars & Mobility4.06×
11HatchbackCars & Mobility3.93×
12FerrariCars & Mobility3.72×
13Kyle BuschSports3.16×
14BMWCars & Mobility2.79×
15Mercedes-BenzCars & Mobility2.77×
16Formula OneSports2.74×
17Advance Auto PartsCars & Mobility2.61×
18O'Reilly Auto PartsCars & Mobility2.43×
19AutoZoneCars & Mobility2.38×
20Mixed martial artsSports2.16×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supercar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supercar audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.78×
Risk AppetiteTHRILL1.72×
Need for SecurityCONSERVATISM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supercar audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
SpiritualityBALANCE0.76×
TraditionCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supercar have in United States?

Supercar has an estimated audience of 11,501,242 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Supercar fans?

27.4% of Supercar fans are female, 72.6% are male, with an average age of 38.4 years.

03

Which brands do Supercar fans like most?

Supercar fans show strongest brand affinity for Auto show (7.34×), Antique car (6.79×), and Carcare (6.41×) over the country average.

04

Where do Supercar fans live in United States?

Supercar fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Supercar fans also like?

Beyond Supercar itself, the audience over-indexes on Antique car (6.79×), Carcare (6.41×), AutoZone (2.38×), and Porsche (4.06×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Supercar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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