Supercar Audience in United States

Supercar has an estimated audience of 11,501,242 people in United States. 27.4% are female, 72.6% are male, average age 38.4. Top regions: California, Texas, Florida. Top brand affinities: Lewis Hamilton, Houston Astros, Porsche 911, Los Angeles Dodgers, Porsche.

The average Supercar fan in United States is 38.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lewis Hamilton, Houston Astros, Porsche 911, with strongest over-indexing on Lewis Hamilton (14.76× the country average). Demographically, the Supercar audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

Demographics of Supercar fans

Demographic split for Supercar audience in United States
MetricValue
Female27.4%
Male72.6%
Average age38.4
Estimated audience size11,501,242

Audience persona

The typical Supercar fan in United States is more male, around 38.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lewis Hamilton.

Top regions in United States

Top regions ranked by reach for Supercar in United States
RegionReachAffinity
California1,506,0551.19×
Texas1,158,5491.17×
Florida958,1511.23×
New York719,3101.12×
Georgia403,4131.14×
North Carolina378,3011.09×
Pennsylvania376,6460.97×
Illinois376,6100.98×
Ohio357,7041.01×
Michigan308,6521.03×
New Jersey299,4271.02×
Virginia294,0641.05×
Arizona291,9661.24×
Tennessee284,2601.23×
Washington267,5621.16×
Indiana236,7091.13×
Massachusetts200,0280.88×
Missouri199,9661.08×
Maryland196,4090.99×
South Carolina191,7811.11×
Colorado184,5621.02×
Alabama167,8611.04×
Louisiana159,3371.07×
Wisconsin148,9330.86×
Oklahoma148,0021.16×
Kentucky146,3771.02×
Minnesota140,9710.86×
Nevada140,6381.26×
Oregon134,7191.02×
Utah121,3431.18×
Connecticut117,2221.02×
Arkansas96,6461.02×
Kansas95,8151.06×
Mississippi92,7660.98×
Iowa85,4680.9×
New Mexico59,2321.03×
Idaho58,8261.02×
Nebraska52,8020.92×
Hawaii47,9040.97×
West Virginia47,3420.88×
New Hampshire40,4420.89×
Maine31,2780.76×
Rhode Island30,7430.84×
Montana27,2540.85×
Delaware27,0350.85×
Washington, District of Columbia24,1760.7×
South Dakota21,5210.81×
North Dakota19,2080.81×
Alaska18,7580.76×
Wyoming14,9240.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supercar audience
BrandAffinityCategory
Lewis Hamilton14.76×Sports
Houston Astros9.57×Sports
Porsche 91114.9×Cars & Mobility
Los Angeles Dodgers6.13×Sports
Porsche5.65×Cars & Mobility
Staples (Canada)3.65×Business & Career
AutoZone2.64×Cars & Mobility
Lamborghini5.82×Cars & Mobility
Auto show6.31×Cars & Mobility
Antique car5.94×Cars & Mobility
MSN2.39×News
Ferrari5.24×Cars & Mobility
Carcare5.63×Cars & Mobility
Call of Duty4.25×Games
Bugatti8.44×Cars & Mobility
Boston Celtics3.4×Sports
BMW3.45×Cars & Mobility
Mercedes-Benz3.55×Cars & Mobility
Grand Theft Auto V6.33×Games
Do it yourself (DIY)1.71×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supercar audience
TraitClusterScore
Luxury OrientationPREMIUM1.97
Early Adopter MentalityPOWER1.75
Risk AppetiteTHRILL1.61
LGBTQ+ IdentityOPEN1.52
ExtroversionTHRILL1.49
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Supercar
CountryShare
United States19.1%
Italy7.7%
United Kingdom6.7%

See Supercar audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Supercar have in United States?

Supercar has an estimated audience of 11,501,242 people in United States, concentrated in California and Texas.

What is the gender split and age of Supercar fans?

27.4% of Supercar fans are female, 72.6% are male, with an average age of 38.4 years.

Which brands do Supercar fans like most?

Supercar fans show strongest brand affinity for Lewis Hamilton (14.76×), Houston Astros (9.57×), and Porsche 911 (14.9×) over the country average.

Where do Supercar fans live in United States?

Supercar fans in United States are most concentrated in California (reach 1,506,055), Texas (reach 1,158,549), and Florida (reach 958,151). These three regions account for the largest share of the active audience.

What other brands do Supercar fans also like?

Beyond Supercar itself, the audience over-indexes on Houston Astros (9.57×), Porsche 911 (14.9×), Los Angeles Dodgers (6.13×), and Porsche (5.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supercar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.