Ferrari Audience in United States

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Ferrari has an estimated audience of 11,315,406 people in United States. 26.5% are female, 73.5% are male, average age 35.7. Top regions: California, Texas, Florida. Top brand affinities: Automobiles, Lamborghini, Used Cars, Motor vehicle, Porsche.

The average Ferrari fan in United States is 35.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Automobiles, Lamborghini, Used Cars, with strongest over-indexing on Automobiles (1.58× the country average). Demographically, the Ferrari audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

Demographics of Ferrari fans

Demographic split for Ferrari audience in United States
MetricValue
Female26.5%
Male73.5%
Average age35.7
Estimated audience size11,315,406

Audience persona

The typical Ferrari fan in United States is more male, around 35.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.

Top regions in United States

Top regions ranked by reach for Ferrari in United States
RegionReachAffinity
California1,694,2171.36×
Texas1,328,7411.37×
Florida1,213,1171.58×
New York759,0721.2×
Georgia424,0701.22×
Illinois408,6381.08×
North Carolina369,3811.08×
Pennsylvania355,9130.93×
New Jersey350,7471.22×
Ohio340,0900.98×
Virginia307,9191.12×
Michigan307,0871.04×
Arizona294,5641.27×
Washington270,9261.19×
Tennessee260,0341.15×
Massachusetts239,2711.07×
Indiana206,8721×
Maryland206,3011.06×
Colorado187,8891.05×
Missouri181,7121×
South Carolina173,2911.02×
Alabama159,5941.01×
Minnesota149,0300.92×
Wisconsin143,4830.84×
Louisiana140,4720.96×
Oregon139,0491.07×
Nevada136,0861.24×
Utah131,6001.3×
Kentucky128,6660.91×
Connecticut128,6461.13×
Oklahoma125,5191×
Kansas87,0320.98×
Arkansas85,3870.92×
Iowa82,4060.88×
Mississippi76,5920.82×
Idaho57,7031.02×
New Mexico51,7450.91×
Nebraska49,8160.88×
Hawaii45,2790.93×
New Hampshire38,6150.87×
West Virginia37,9380.72×
Washington, District of Columbia34,8261.02×
Rhode Island30,5400.85×
Maine29,1020.72×
Delaware23,4270.75×
Montana23,0590.73×
South Dakota19,8650.76×
North Dakota17,2270.74×
Alaska17,1730.71×
Vermont13,7190.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ferrari audience
BrandAffinityCategory
Automobiles1.58×Cars & Mobility
Lamborghini4.2×Cars & Mobility
Used Cars2.78×Cars & Mobility
Motor vehicle1.65×Cars & Mobility
Porsche3.25×Cars & Mobility
Bus2.52×Cars & Mobility
NBA Finals2.05×Sports
Car classification3.18×Cars & Mobility
Supercar3.72×Cars & Mobility
Motorcycle racing2.56×Cars & Mobility
NBA playoffs2.1×Sports
Twitch2.25×Games
Vintage car3.15×Cars & Mobility
Polishing3.36×Home & Garden
Los Angeles Lakers1.94×Sports
Streetwear1.9×Fashion & Accessoires
Commercial vehicle2.28×Cars & Mobility
BMW2.41×Cars & Mobility
Muscle car2.36×Cars & Mobility
Shooting sport2.28×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ferrari audience
TraitClusterScore
Luxury OrientationPREMIUM2.94
Risk AppetiteTHRILL2.13
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.61
Design AffinityPREMIUM1.48
Sports ActivityPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Ferrari
CountryShare
United States15.1%
Italy10.6%
China6.1%

See Ferrari audiences in other countries

More Luxury car manufacturer audiences in United States

Frequently asked questions

How many fans does Ferrari have in United States?

Ferrari has an estimated audience of 11,315,406 people in United States, concentrated in California and Texas.

What is the gender split and age of Ferrari fans?

26.5% of Ferrari fans are female, 73.5% are male, with an average age of 35.7 years.

Which brands do Ferrari fans like most?

Ferrari fans show strongest brand affinity for Automobiles (1.58×), Lamborghini (4.2×), and Used Cars (2.78×) over the country average.

Where do Ferrari fans live in United States?

Ferrari fans in United States are most concentrated in California (reach 1,694,217), Texas (reach 1,328,741), and Florida (reach 1,213,117). These three regions account for the largest share of the active audience.

What other brands do Ferrari fans also like?

Beyond Ferrari itself, the audience over-indexes on Lamborghini (4.2×), Used Cars (2.78×), Motor vehicle (1.65×), and Porsche (3.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.