Rascasse Audience Intelligence

Ferrari Target Market in United States

A data profile of the people who buy, follow and care about Ferrari in United States — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 11,350,795 people in United States.

#2among Luxury car manufacturer in United States#318among Brand in United States#122in Cars & Mobility

The average Ferrari fan in United States is 35.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Automobiles, Lamborghini, Used Cars, with strongest over-indexing on Automobiles (1.58× the country average).

Demographically, the Ferrari audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ferrari fan in United States is more male, around 35.7 years old, with strong Risk Appetite tendencies and a notable affinity for Automobiles.

Category: Cars & Mobility · Type: Brand · Subtype: Luxury car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ferrari profile in United States.

Audience size
11.4M
in United States
Gender
26.5%♀
73.5% male
Age
35.7
average years
Country rank
#3158
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Ferrari

26.5% are female, 73.5% are male, average age 35.7.

Fig. 02

Gender split

26.5%
Female
73.5%
Male
Demographic split for Ferrari audience in United States
MetricValue
Female26.5%
Male73.5%
Average age35.7
Estimated audience size11,350,795
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Ferrari audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

14.7%

of the worldwide Ferrari audience comes from United States.

Worldwide audience distribution share by country for Ferrari
CountryShare
United States14.7%
Italy10.3%
China6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ferrari audience in United States is strongest.

Fig. 05

Top regions by affinity

Ferrari customers by region in United States
#RegionReachAffinity×
01Florida~1M1.46×
02Utah~100K1.35×
03California~1.5M1.34×
04Texas~1.5M1.32×
05Arizona~300K1.24×
06Georgia~400K1.20×
07Nevada~100K1.20×
08New Jersey~300K1.19×
09Washington~300K1.16×
10New York~700K1.14×
11Connecticut~100K1.14×
12Virginia~300K1.08×
13Tennessee~200K1.08×
14Illinois~400K1.07×
15North Carolina~400K1.07×
16Massachusetts~200K1.05×
17Colorado~200K1.05×
18Idaho~60K1.05×
19Oregon~100K1.04×
20Maryland~200K1.02×
21South Carolina~200K1.01×
22Michigan~300K1.00×
23Indiana~200K1.00×
24Missouri~200K0.99×
25Alabama~200K0.99×
26Louisiana~100K0.99×
27Oklahoma~100K0.98×
28Kansas~90K0.98×
29Ohio~300K0.96×
30Washington, District of Columbia~30K0.96×
31Pennsylvania~400K0.95×
32Kentucky~100K0.94×
33Arkansas~90K0.94×
34Minnesota~100K0.93×
35New Mexico~50K0.93×
36Nebraska~50K0.92×
37Hawaii~40K0.92×
38New Hampshire~40K0.90×
39Iowa~80K0.87×
40Rhode Island~30K0.87×
41Wisconsin~100K0.86×
42South Dakota~20K0.85×
43Mississippi~80K0.83×
44Delaware~30K0.81×
45North Dakota~20K0.81×
46Montana~30K0.80×
47Vermont~20K0.78×
48Alaska~20K0.77×
49West Virginia~40K0.76×
50Maine~30K0.75×
Fig. 06

Affinity by region

Affinity by region — Ferrari, United States
0.75×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ferrari audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ferrari audience
#·InterestCategoryAffinity×
01LamborghiniCars & Mobility4.20×
02SupercarCars & Mobility3.72×
03PolishingHome & Garden3.36×
04PorscheCars & Mobility3.25×
05Car classificationCars & Mobility3.18×
06Vintage carCars & Mobility3.15×
07Formula OneSports2.90×
08Used CarsCars & Mobility2.78×
09Motorcycle racingCars & Mobility2.56×
10BusCars & Mobility2.52×
11BMWCars & Mobility2.41×
12Muscle carCars & Mobility2.36×
13Commercial vehicleCars & Mobility2.28×
14TwitchGames2.25×
15NBA playoffsSports2.10×
16NBA FinalsSports2.05×
17Los Angeles LakersSports1.94×
18StreetwearFashion & Accessoires1.90×
19Motor vehicleCars & Mobility1.65×
20AutomobilesCars & Mobility1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ferrari audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ferrari audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.49×
Luxury OrientationPREMIUM1.43×
Design AffinityPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ferrari audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.59×
Need for SecurityCONSERVATISM0.73×
Price SensitivityPREMIUM0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Ferrari's target market in United States?

Ferrari's target market in United States covers an estimated 11,350,795 people, concentrated in California and Texas.

02

What is the gender split and age of Ferrari customers?

26.5% of the Ferrari audience are female, 73.5% are male, with an average age of 35.7 years.

03

Which brands do Ferrari fans like most?

Ferrari fans show strongest brand affinity for Automobiles (1.58×), Lamborghini (4.2×), and Used Cars (2.78×) over the country average.

04

Where do Ferrari fans live in United States?

Ferrari fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Ferrari fans also like?

Beyond Ferrari itself, the audience over-indexes on Lamborghini (4.2×), Used Cars (2.78×), Formula One (2.9×), and Motor vehicle (1.65×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Luxury car manufacturer audiences in United States

See Ferrari audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →