A data profile of the people who buy, follow and care about Ferrari in United Kingdom — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 3,024,944 people in United Kingdom.
The average Ferrari fan in United Kingdom is 40.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Automobiles, Business, Manchester United F.C., with strongest over-indexing on Automobiles (2.01× the country average).
Demographically, the Ferrari audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ferrari fan in United Kingdom is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Automobiles.
The key figures that characterise the Ferrari profile in United Kingdom.
29.9% are female, 70.1% are male, average age 40.1.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 40.1 |
| Estimated audience size | 3,024,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 22% |
of the worldwide Ferrari audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 10.3% |
| China | 6.0% |
Where the Ferrari audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.17× | |
| 02 | East Midlands | ~200K | 1.16× | |
| 03 | Greater London | ~400K | 1.13× | |
| 04 | South West | ~300K | 1.12× | |
| 05 | South East | ~400K | 1.10× | |
| 06 | East of England | ~300K | 1.10× | |
| 07 | England | ~2.5M | 1.08× | |
| 08 | Wales | ~200K | 1.01× | |
| 09 | Scotland | ~300K | 0.98× | |
| 10 | Northern Ireland | ~90K | 0.94× | |
| 11 | West Midlands | ~100K | 0.78× | |
| 12 | Yorkshire and the Humber | ~200K | 0.74× | |
| 13 | North East | ~80K | 0.71× |
The strongest cross-interests of the Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | PistonHeads | Cars & Mobility | 5.02× | ||
| 02 | Antique car | Cars & Mobility | 4.96× | ||
| 03 | Auto maintenance | Cars & Mobility | 4.89× | ||
| 04 | Lando Norris | Sports | 3.72× | ||
| 05 | Max Verstappen | Sports | 3.63× | ||
| 06 | Euro Car Parts | Cars & Mobility | 3.10× | ||
| 07 | Supercar | Cars & Mobility | 3.05× | ||
| 08 | Cars (film) | Movies & TV | 2.38× | ||
| 09 | Formula One | Sports | 2.14× | ||
| 10 | Automobiles | Cars & Mobility | 2.01× | ||
| 11 | Manchester City F.C. | Sports | 1.84× | ||
| 12 | Companies House | Politics & Society | 1.80× | ||
| 13 | Toolstation | Home & Garden | 1.79× | ||
| 14 | Google Maps | Internet & Social Media | 1.78× | ||
| 15 | Wembley Stadium | Sports | 1.74× | ||
| 16 | Autotrader | Cars & Mobility | 1.71× | ||
| 17 | Transport | Cars & Mobility | 1.69× | ||
| 18 | Business | Business & Career | 1.59× | ||
| 19 | Manchester United F.C. | Sports | 1.58× | ||
| 20 | Training | Sports | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.77× | |
| Risk Appetite | THRILL | 1.65× | |
| Early Adopter Mentality | POWER | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Tradition | CONSERVATISM | 0.74× | |
| Healthy Lifestyle | BALANCE | 0.82× |
Ferrari's target market in United Kingdom covers an estimated 3,024,944 people, concentrated in England and Greater London.
29.9% of the Ferrari audience are female, 70.1% are male, with an average age of 40.1 years.
Ferrari fans show strongest brand affinity for Automobiles (2.01×), Business (1.59×), and Manchester United F.C. (1.58×) over the country average.
Ferrari fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~400K), and South East (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Ferrari itself, the audience over-indexes on Business (1.59×), Manchester United F.C. (1.58×), Auto maintenance (4.89×), and Manchester City F.C. (1.84×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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