A data profile of the people who buy, follow and care about Ferrari in France — modelled from more than twelve digital signal sources. Ferrari has an estimated audience of 2,968,111 people in France.
The average Ferrari fan in France is 39.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include MotoGP, Porsche, Formula One, with strongest over-indexing on MotoGP (2.18× the country average).
Demographically, the Ferrari audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ferrari fan in France is more male, around 39.6 years old, with strong Risk Appetite tendencies and a notable affinity for MotoGP.
The key figures that characterise the Ferrari profile in France.
26.5% are female, 73.5% are male, average age 39.6.
| Metric | Value |
|---|---|
| Female | 26.5% |
| Male | 73.5% |
| Average age | 39.6 |
| Estimated audience size | 2,968,111 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide Ferrari audience comes from France.
| Country | Share |
|---|---|
| United States | 14.7% |
| Italy | 10.3% |
| China | 6.0% |
Where the Ferrari audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Auvergne-Rhône-Alpes | ~400K | 1.18× | |
| 02 | Provence-Alpes-Côte d'Azur | ~300K | 1.18× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.10× | |
| 04 | Île-de-France | ~600K | 1.09× | |
| 05 | Grand Est | ~300K | 1.09× | |
| 06 | Bourgogne-Franche-Comté | ~100K | 1.07× | |
| 07 | Occitanie | ~300K | 1.01× | |
| 08 | Hauts-de-France | ~200K | 0.94× | |
| 09 | Pays de la Loire | ~200K | 0.94× | |
| 10 | Normandy | ~100K | 0.92× | |
| 11 | Centre-Val de Loire | ~100K | 0.92× | |
| 12 | Brittany | ~100K | 0.81× | |
| 13 | Corsica | ~10K | 0.77× |
The strongest cross-interests of the Ferrari audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Supercar | Cars & Mobility | 3.52× | ||
| 02 | Morgan Motor Company | Cars & Mobility | 3.30× | ||
| 03 | Cupra | Cars & Mobility | 3.27× | ||
| 04 | Porsche | Cars & Mobility | 2.68× | ||
| 05 | Motorcycle helmet | Cars & Mobility | 2.50× | ||
| 06 | Mercedes-Benz | Cars & Mobility | 2.34× | ||
| 07 | Motorcycle racing | Cars & Mobility | 2.32× | ||
| 08 | Sport bike | Cars & Mobility | 2.24× | ||
| 09 | Motorcycle club | Cars & Mobility | 2.22× | ||
| 10 | Hybrids | Cars & Mobility | 2.20× | ||
| 11 | MotoGP | Sports | 2.18× | ||
| 12 | Audi | Cars & Mobility | 2.12× | ||
| 13 | Formula One | Sports | 2.10× | ||
| 14 | Cars (film) | Movies & TV | 1.99× | ||
| 15 | Tesla Motors | Cars & Mobility | 1.96× | ||
| 16 | Motorcycling | Cars & Mobility | 1.88× | ||
| 17 | BMW | Cars & Mobility | 1.72× | ||
| 18 | Twitch | Games | 1.64× | ||
| 19 | SUVs | Cars & Mobility | 1.56× | ||
| 20 | Motor vehicle | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.37× | |
| Luxury Orientation | PREMIUM | 1.36× | |
| Career Orientation | POWER | 1.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.72× | |
| Tradition | CONSERVATISM | 0.76× | |
| Community Orientation | OPEN | 0.77× |
Ferrari's target market in France covers an estimated 2,968,111 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
26.5% of the Ferrari audience are female, 73.5% are male, with an average age of 39.6 years.
Ferrari fans show strongest brand affinity for MotoGP (2.18×), Porsche (2.68×), and Formula One (2.1×) over the country average.
Ferrari fans in France are most concentrated in Île-de-France (reach ~600K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Ferrari itself, the audience over-indexes on Porsche (2.68×), Formula One (2.1×), Motorcycle racing (2.32×), and Morgan Motor Company (3.3×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Ferrari. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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