A data profile of the people who buy, follow and care about Motorcycle racing in France — modelled from more than twelve digital signal sources. Motorcycle racing has an estimated audience of 5,034,809 people in France.
The average Motorcycle racing fan in France is 37.3 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Nouvelle-Aquitaine, Auvergne-Rhône-Alpes.
Top brand affinities include Love & Sex, Christmas tree, Christmas Gift, with strongest over-indexing on Love & Sex (163.95× the country average).
Demographically, the Motorcycle racing audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Motorcycle racing fan in France is more male, around 37.3 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Motorcycle racing profile in France.
24.3% are female, 75.7% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 37.3 |
| Estimated audience size | 5,034,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Motorcycle racing audience comes from France.
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
Where the Motorcycle racing audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.75× | |
| 02 | Nouvelle-Aquitaine | ~500K | 1.19× | |
| 03 | Corsica | ~30K | 1.02× | |
| 04 | Normandy | ~200K | 1.01× | |
| 05 | Centre-Val de Loire | ~200K | 0.97× | |
| 06 | Grand Est | ~400K | 0.96× | |
| 07 | Pays de la Loire | ~300K | 0.95× | |
| 08 | Occitanie | ~400K | 0.94× | |
| 09 | Hauts-de-France | ~400K | 0.93× | |
| 10 | Provence-Alpes-Côte d'Azur | ~300K | 0.92× | |
| 11 | Brittany | ~200K | 0.92× | |
| 12 | Bourgogne-Franche-Comté | ~200K | 0.92× | |
| 13 | Auvergne-Rhône-Alpes | ~500K | 0.88× |
The strongest cross-interests of the Motorcycle racing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 217.49× | ||
| 02 | Love & Sex | Kids & Family | 163.95× | ||
| 03 | Plants vs. Zombies | Games | 56.82× | ||
| 04 | Christmas tree | Kids & Family | 45.45× | ||
| 05 | Christmas Gift | Kids & Family | 24.69× | ||
| 06 | Girl power | Politics & Society | 24.48× | ||
| 07 | Broadcasting of sports events | Movies & TV | 18.74× | ||
| 08 | Cruiser (motorcycle) | Cars & Mobility | 15.99× | ||
| 09 | Single track (mountain biking) | Sports | 15.93× | ||
| 10 | Touring motorcycle | Cars & Mobility | 8.25× | ||
| 11 | Supermoto | Cars & Mobility | 8.10× | ||
| 12 | Dakar Rally | Sports | 7.76× | ||
| 13 | Sustainable products | Politics & Society | 7.66× | ||
| 14 | Motorcycle accessories | Cars & Mobility | 7.60× | ||
| 15 | Custom motorcycle | Cars & Mobility | 7.35× | ||
| 16 | Motorcycle helmet | Cars & Mobility | 7.04× | ||
| 17 | Zoom lens | Technology & Electronics | 5.99× | ||
| 18 | Brazil national football team | Sports | 5.76× | ||
| 19 | Extreme sport | Sports | 4.35× | ||
| 20 | Vehicles | Cars & Mobility | 1.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.12× | |
| Mindfulness | BALANCE | 2.21× | |
| Risk Appetite | THRILL | 2.17× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Creativity | OPEN | 0.67× | |
| Community Orientation | OPEN | 0.69× |
Motorcycle racing has an estimated audience of 5,034,809 people in France, concentrated in Île-de-France and Nouvelle-Aquitaine.
24.3% of Motorcycle racing fans are female, 75.7% are male, with an average age of 37.3 years.
Motorcycle racing fans show strongest brand affinity for Love & Sex (163.95×), Christmas tree (45.45×), and Christmas Gift (24.69×) over the country average.
Motorcycle racing fans in France are most concentrated in Île-de-France (reach ~1.5M), Nouvelle-Aquitaine (reach ~500K), and Auvergne-Rhône-Alpes (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Motorcycle racing itself, the audience over-indexes on Christmas tree (45.45×), Christmas Gift (24.69×), Broadcasting of sports events (18.74×), and Cruiser (motorcycle) (15.99×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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