A data profile of the people who buy, follow and care about Custom motorcycle in France — modelled from more than twelve digital signal sources. Custom motorcycle has an estimated audience of 2,715,556 people in France.
The average Custom motorcycle fan in France is 36.4 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Motorcycle accessories, Motorcycle club, Kawasaki, with strongest over-indexing on Motorcycle accessories (35.71× the country average).
Demographically, the Custom motorcycle audience skews more male with an average age of 36.4, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Custom motorcycle fan in France is more male, around 36.4 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle accessories.
The key figures that characterise the Custom motorcycle profile in France.
24.6% are female, 75.4% are male, average age 36.4.
| Metric | Value |
|---|---|
| Female | 24.6% |
| Male | 75.4% |
| Average age | 36.4 |
| Estimated audience size | 2,715,556 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 16% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Custom motorcycle audience comes from France.
| Country | Share |
|---|---|
| United States | 16.7% |
| Japan | 7.9% |
| China | 6.8% |
Where the Custom motorcycle audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bourgogne-Franche-Comté | ~100K | 1.13× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.11× | |
| 03 | Hauts-de-France | ~300K | 1.10× | |
| 04 | Occitanie | ~300K | 1.09× | |
| 05 | Nouvelle-Aquitaine | ~200K | 1.03× | |
| 06 | Corsica | ~10K | 1.00× | |
| 07 | Provence-Alpes-Côte d'Azur | ~200K | 0.97× | |
| 08 | Normandy | ~100K | 0.97× | |
| 09 | Grand Est | ~200K | 0.96× | |
| 10 | Pays de la Loire | ~100K | 0.96× | |
| 11 | Brittany | ~100K | 0.96× | |
| 12 | Centre-Val de Loire | ~100K | 0.96× | |
| 13 | Île-de-France | ~400K | 0.77× |
The strongest cross-interests of the Custom motorcycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Motorcycle touring | Cars & Mobility | 51.08× | ||
| 02 | Sport touring motorcycle | Cars & Mobility | 36.68× | ||
| 03 | Motorcycle accessories | Cars & Mobility | 35.71× | ||
| 04 | Shark (helmet manufacturer) | Pets & Animals | 35.38× | ||
| 05 | Kawasaki | Cars & Mobility | 34.63× | ||
| 06 | Motorcycle club | Cars & Mobility | 27.00× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 26.71× | ||
| 08 | Touring motorcycle | Cars & Mobility | 25.26× | ||
| 09 | Moto Guzzi | Cars & Mobility | 25.19× | ||
| 10 | Cruiser (motorcycle) | Cars & Mobility | 24.04× | ||
| 11 | American Chopper | Cars & Mobility | 22.21× | ||
| 12 | Chopper (motorcycle) | Cars & Mobility | 21.11× | ||
| 13 | Aprilia | Cars & Mobility | 19.70× | ||
| 14 | KTM | Cars & Mobility | 16.07× | ||
| 15 | Suzuki | Cars & Mobility | 15.81× | ||
| 16 | Sport bike | Cars & Mobility | 15.32× | ||
| 17 | Ducati | Cars & Mobility | 14.25× | ||
| 18 | Harley-Davidson | Cars & Mobility | 14.04× | ||
| 19 | Motorcycle sport | Sports | 9.34× | ||
| 20 | Motorcycling | Cars & Mobility | 8.06× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.40× | |
| Risk Appetite | THRILL | 2.18× | |
| Early Adopter Mentality | POWER | 2.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Creativity | OPEN | 0.94× | |
| Tradition | CONSERVATISM | 1.03× |
Custom motorcycle has an estimated audience of 2,715,556 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
24.6% of Custom motorcycle fans are female, 75.4% are male, with an average age of 36.4 years.
Custom motorcycle fans show strongest brand affinity for Motorcycle accessories (35.71×), Motorcycle club (27×), and Kawasaki (34.63×) over the country average.
Custom motorcycle fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Custom motorcycle itself, the audience over-indexes on Motorcycle club (27×), Kawasaki (34.63×), Motorcycle helmet (26.71×), and Touring motorcycle (25.26×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Custom motorcycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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