A data profile of the people who buy, follow and care about Harley-Davidson in France — modelled from more than twelve digital signal sources. Harley-Davidson has an estimated audience of 2,429,128 people in France.
The average Harley-Davidson fan in France is 38.7 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Custom motorcycle, Motorcycle club, Motorcycling, with strongest over-indexing on Custom motorcycle (6.67× the country average).
Demographically, the Harley-Davidson audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Harley-Davidson fan in France is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Custom motorcycle.
The key figures that characterise the Harley-Davidson profile in France.
24.1% are female, 75.9% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 38.7 |
| Estimated audience size | 2,429,128 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Harley-Davidson audience comes from France.
| Country | Share |
|---|---|
| United States | 27.4% |
| Italy | 6.7% |
| India | 6.2% |
Where the Harley-Davidson audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~200K | 1.31× | |
| 02 | Nouvelle-Aquitaine | ~200K | 1.13× | |
| 03 | Hauts-de-France | ~200K | 1.10× | |
| 04 | Auvergne-Rhône-Alpes | ~300K | 1.06× | |
| 05 | Grand Est | ~200K | 1.06× | |
| 06 | Occitanie | ~200K | 1.04× | |
| 07 | Île-de-France | ~400K | 0.99× | |
| 08 | Centre-Val de Loire | ~90K | 0.93× | |
| 09 | Normandy | ~100K | 0.91× | |
| 10 | Bourgogne-Franche-Comté | ~90K | 0.91× | |
| 11 | Pays de la Loire | ~100K | 0.90× | |
| 12 | Brittany | ~100K | 0.87× | |
| 13 | Corsica | ~10K | 0.81× |
The strongest cross-interests of the Harley-Davidson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Custom motorcycle | Cars & Mobility | 6.67× | ||
| 02 | Chopper (motorcycle) | Cars & Mobility | 6.07× | ||
| 03 | Motorcycle club | Cars & Mobility | 5.74× | ||
| 04 | Kawasaki | Cars & Mobility | 5.67× | ||
| 05 | Western riding | Sports | 5.23× | ||
| 06 | Motorcycle accessories | Cars & Mobility | 4.91× | ||
| 07 | Triumph Motorcycles Ltd | Cars & Mobility | 4.58× | ||
| 08 | Morgan Motor Company | Cars & Mobility | 4.12× | ||
| 09 | Motorcycle helmet | Cars & Mobility | 4.00× | ||
| 10 | Motorcycle sport | Sports | 3.95× | ||
| 11 | Motorcycling | Cars & Mobility | 3.73× | ||
| 12 | Suzuki | Cars & Mobility | 3.62× | ||
| 13 | Sport bike | Cars & Mobility | 3.06× | ||
| 14 | Snapped | Movies & TV | 2.78× | ||
| 15 | Motorcycle racing | Cars & Mobility | 2.55× | ||
| 16 | Scooters | Cars & Mobility | 2.25× | ||
| 17 | MotoGP | Sports | 2.23× | ||
| 18 | Motor vehicle | Cars & Mobility | 1.91× | ||
| 19 | Manufacturing | Business & Career | 1.61× | ||
| 20 | Rock music | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.89× | |
| Risk Appetite | THRILL | 1.44× | |
| Extroversion | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.79× | |
| Career Orientation | POWER | 0.86× | |
| Community Orientation | OPEN | 0.88× |
Harley-Davidson's target market in France covers an estimated 2,429,128 people, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
24.1% of the Harley-Davidson audience are female, 75.9% are male, with an average age of 38.7 years.
Harley-Davidson fans show strongest brand affinity for Custom motorcycle (6.67×), Motorcycle club (5.74×), and Motorcycling (3.73×) over the country average.
Harley-Davidson fans in France are most concentrated in Île-de-France (reach ~400K), Auvergne-Rhône-Alpes (reach ~300K), and Nouvelle-Aquitaine (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Harley-Davidson itself, the audience over-indexes on Motorcycle club (5.74×), Motorcycling (3.73×), Motorcycle accessories (4.91×), and Kawasaki (5.67×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Harley-Davidson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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