A data profile of the people who buy, follow and care about Motorcycle sport in France — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 3,830,228 people in France.
Motorcycle sport has an estimated audience of 3,830,228 people in France. 23.8% are female, 76.2% are male, average age 36.7. Top brand affinities: Love & Sex, Christmas tree, Touring motorcycle, Christmas Gift, Motorcycle helmet.
Top brand affinities include Love & Sex, Christmas tree, Touring motorcycle, with strongest over-indexing on Love & Sex (156.58× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Patriotism, Mindfulness.
The typical Motorcycle sport fan in France is more male, around 36.7 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Motorcycle sport profile in France.
23.8% are female, 76.2% are male, average age 36.7.
| Metric | Value |
|---|---|
| Female | 23.8% |
| Male | 76.2% |
| Average age | 36.7 |
| Estimated audience size | 3,830,228 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 21% | |
| 30-39 | 17% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Motorcycle sport audience comes from France.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 228.15× | ||
| 02 | Love & Sex | Kids & Family | 156.58× | ||
| 03 | Plants vs. Zombies | Games | 62.91× | ||
| 04 | Christmas tree | Kids & Family | 49.67× | ||
| 05 | Girl power | Politics & Society | 25.80× | ||
| 06 | Christmas Gift | Kids & Family | 25.60× | ||
| 07 | Touring motorcycle | Cars & Mobility | 19.39× | ||
| 08 | Broadcasting of sports events | Movies & TV | 18.22× | ||
| 09 | Single track (mountain biking) | Sports | 17.52× | ||
| 10 | Motorcycle helmet | Cars & Mobility | 14.25× | ||
| 11 | Motorcycle accessories | Cars & Mobility | 11.15× | ||
| 12 | Custom motorcycle | Cars & Mobility | 9.34× | ||
| 13 | Sustainable products | Politics & Society | 7.78× | ||
| 14 | Dakar Rally | Sports | 7.37× | ||
| 15 | Moped | Cars & Mobility | 5.79× | ||
| 16 | Ducati | Cars & Mobility | 5.15× | ||
| 17 | Suzuki | Cars & Mobility | 4.99× | ||
| 18 | Kitchen garden | Home & Garden | 4.48× | ||
| 19 | Extreme sport | Sports | 4.10× | ||
| 20 | Norauto | Cars & Mobility | 2.23× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.31× | |
| Mindfulness | BALANCE | 2.19× | |
| Risk Appetite | THRILL | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.68× | |
| Creativity | OPEN | 0.71× | |
| Price Sensitivity | PREMIUM | 0.76× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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