A data profile of the people who buy, follow and care about Motorcycle sport in United Kingdom — modelled from more than twelve digital signal sources. Motorcycle sport has an estimated audience of 3,231,861 people in United Kingdom.
The average Motorcycle sport fan in United Kingdom is 40.3 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, East of England.
Top brand affinities include Motorcycle helmet, Touring motorcycle, Motorcycle accessories, with strongest over-indexing on Motorcycle helmet (12.33× the country average).
Demographically, the Motorcycle sport audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Motorcycle sport fan in United Kingdom is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Motorcycle helmet.
The key figures that characterise the Motorcycle sport profile in United Kingdom.
19.2% are female, 80.8% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 19.2% |
| Male | 80.8% |
| Average age | 40.3 |
| Estimated audience size | 3,231,861 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Motorcycle sport audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 15.8% |
| Italy | 8.2% |
| Japan | 6.6% |
Where the Motorcycle sport audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~2.5M | 1.80× | |
| 02 | East of England | ~300K | 1.09× | |
| 03 | West Midlands | ~100K | 1.04× | |
| 04 | South West | ~300K | 1.02× | |
| 05 | North East | ~100K | 1.02× | |
| 06 | East Midlands | ~200K | 1.00× | |
| 07 | South East | ~400K | 0.99× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | Yorkshire and the Humber | ~200K | 0.96× | |
| 10 | Wales | ~200K | 0.96× | |
| 11 | North West | ~300K | 0.91× | |
| 12 | Scotland | ~300K | 0.90× |
The strongest cross-interests of the Motorcycle sport audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Touring motorcycle | Cars & Mobility | 13.48× | ||
| 02 | Motorcycle helmet | Cars & Mobility | 12.33× | ||
| 03 | Cruiser (motorcycle) | Cars & Mobility | 11.79× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 9.28× | ||
| 05 | Ducati | Cars & Mobility | 8.81× | ||
| 06 | Yamaha Motor Company | Cars & Mobility | 8.79× | ||
| 07 | Custom motorcycle | Cars & Mobility | 8.70× | ||
| 08 | Isle of Man TT | Sports | 8.54× | ||
| 09 | Chopper (motorcycle) | Cars & Mobility | 8.36× | ||
| 10 | Superbike World Championship | Sports | 8.31× | ||
| 11 | Kawasaki | Cars & Mobility | 7.68× | ||
| 12 | KTM | Cars & Mobility | 7.08× | ||
| 13 | Motocross | Sports | 5.29× | ||
| 14 | Vintage car | Cars & Mobility | 4.54× | ||
| 15 | MotoGP | Sports | 4.20× | ||
| 16 | Honda | Cars & Mobility | 4.12× | ||
| 17 | Extreme sport | Sports | 3.32× | ||
| 18 | Autotrader | Cars & Mobility | 2.22× | ||
| 19 | Halfords | Cars & Mobility | 2.09× | ||
| 20 | Screwfix | Home & Garden | 1.80× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.58× | |
| Risk Appetite | THRILL | 2.05× | |
| Early Adopter Mentality | POWER | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.69× | |
| Healthy Lifestyle | BALANCE | 0.72× | |
| Community Orientation | OPEN | 0.75× |
Motorcycle sport has an estimated audience of 3,231,861 people in United Kingdom, concentrated in England and South East.
19.2% of Motorcycle sport fans are female, 80.8% are male, with an average age of 40.3 years.
Motorcycle sport fans show strongest brand affinity for Motorcycle helmet (12.33×), Touring motorcycle (13.48×), and Motorcycle accessories (9.28×) over the country average.
Motorcycle sport fans in United Kingdom are most concentrated in England (reach ~2.5M), South East (reach ~400K), and East of England (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motorcycle sport itself, the audience over-indexes on Touring motorcycle (13.48×), Motorcycle accessories (9.28×), Custom motorcycle (8.7×), and Cruiser (motorcycle) (11.79×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Motorcycle sport. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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