Basketball Audience in United Kingdom
Basketball has an estimated audience of 12,811,428 people in United Kingdom. 43.4% are female, 56.6% are male, average age 39.4. Top regions: England, Greater London, South East. Top brand affinities: BBC Sport, Sporting Life (British newspaper), Euro Car Parts, Ricky Hatton, Nottingham Forest.
The average Basketball fan in United Kingdom is 39.4 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include BBC Sport, Sporting Life (British newspaper), Euro Car Parts, with strongest over-indexing on BBC Sport (1.5× the country average). Demographically, the Basketball audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.4 |
| Estimated audience size | 12,811,428 |
Audience persona
The typical Basketball fan in United Kingdom is more male, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for BBC Sport.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 9,608,571 | 1.48× |
| Greater London | 1,919,294 | 1.15× |
| South East | 1,905,380 | 1.11× |
| North West | 1,580,682 | 1.15× |
| East of England | 1,409,826 | 1.21× |
| South West | 1,078,476 | 1.02× |
| East Midlands | 991,631 | 1.1× |
| Scotland | 910,062 | 0.79× |
| Yorkshire and the Humber | 703,869 | 0.68× |
| Wales | 635,953 | 0.87× |
| West Midlands | 438,453 | 0.8× |
| North East | 387,955 | 0.78× |
| Northern Ireland | 337,980 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| BBC Sport | 1.5× | Sports |
| Sporting Life (British newspaper) | 1.82× | Sports |
| Euro Car Parts | 1.72× | Cars & Mobility |
| Ricky Hatton | 1.71× | Sports |
| Nottingham Forest | 1.62× | Sports |
| Crystal Palace F.C. | 1.8× | Sports |
| Boylesports | 1.65× | Games |
| Claudia Winkleman | 1.6× | Movies & TV |
| Young Sheldon | 1.65× | Movies & TV |
| Marcus Rashford | 2.2× | Sports |
| Georgie & Mandy's First Marriage | 1.5× | Movies & TV |
| PGA Championship | 1.61× | Sports |
| Jamie Vardy | 2.34× | Sports |
| Seven Sisters | 1.5× | Music & Radio |
| Natural bodybuilding | 1.57× | Sports |
| Match of the Day | 1.59× | Movies & TV |
| Grime (music) | 1.76× | Music & Radio |
| Web fiction | 1.63× | Literature |
| Chris Eubank | 2.03× | Sports |
| American Golf | 1.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.26 |
| Indulgence | JOY | 1.14 |
| Convenience Orientation | PREMIUM | 1.02 |
| Social Media Usage | JOY | 0.97 |
| Travelling | THRILL | 0.94 |
| Risk Appetite | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in United Kingdom
- Soccer (23,329,010)
- Golf (16,764,949)
- Rugby union (11,443,508)
- Swimming (11,230,283)
- Walking (10,799,047)
Frequently asked questions
How many fans does Basketball have in United Kingdom?
Basketball has an estimated audience of 12,811,428 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Basketball fans?
43.4% of Basketball fans are female, 56.6% are male, with an average age of 39.4 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for BBC Sport (1.5×), Sporting Life (British newspaper) (1.82×), and Euro Car Parts (1.72×) over the country average.
Where do Basketball fans live in United Kingdom?
Basketball fans in United Kingdom are most concentrated in England (reach 9,608,571), Greater London (reach 1,919,294), and South East (reach 1,905,380). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on Sporting Life (British newspaper) (1.82×), Euro Car Parts (1.72×), Ricky Hatton (1.71×), and Nottingham Forest (1.62×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.