A data profile of the people who buy, follow and care about Basketball in United Kingdom — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 12,811,428 people in United Kingdom.
The average Basketball fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include BBC Sport, Sporting Life (British newspaper), Ricky Hatton, with strongest over-indexing on BBC Sport (1.5× the country average).
Demographically, the Basketball audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Basketball fan in United Kingdom is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for BBC Sport.
The key figures that characterise the Basketball profile in United Kingdom.
43.4% are female, 56.6% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 43.4% |
| Male | 56.6% |
| Average age | 39.4 |
| Estimated audience size | 12,811,428 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Basketball audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~9.5M | 1.48× | |
| 02 | East of England | ~1.5M | 1.20× | |
| 03 | Greater London | ~2M | 1.15× | |
| 04 | North West | ~1.5M | 1.15× | |
| 05 | South East | ~2M | 1.11× | |
| 06 | East Midlands | ~1M | 1.10× | |
| 07 | South West | ~1M | 1.02× | |
| 08 | Wales | ~600K | 0.87× | |
| 09 | Northern Ireland | ~300K | 0.86× | |
| 10 | West Midlands | ~400K | 0.80× | |
| 11 | Scotland | ~900K | 0.79× | |
| 12 | North East | ~400K | 0.79× | |
| 13 | Yorkshire and the Humber | ~700K | 0.69× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jamie Vardy | Sports | 2.34× | ||
| 02 | Marcus Rashford | Sports | 2.20× | ||
| 03 | Sporting Life (British newspaper) | Sports | 1.82× | ||
| 04 | Crystal Palace F.C. | Sports | 1.80× | ||
| 05 | Grime (music) | Music & Radio | 1.76× | ||
| 06 | Euro Car Parts | Cars & Mobility | 1.72× | ||
| 07 | Ricky Hatton | Sports | 1.71× | ||
| 08 | Boylesports | Games | 1.65× | ||
| 09 | Young Sheldon | Movies & TV | 1.65× | ||
| 10 | Web fiction | Literature | 1.63× | ||
| 11 | Nottingham Forest | Sports | 1.62× | ||
| 12 | PGA Championship | Sports | 1.61× | ||
| 13 | Claudia Winkleman | Movies & TV | 1.60× | ||
| 14 | Match of the Day | Movies & TV | 1.59× | ||
| 15 | Cricbuzz | Sports | 1.58× | ||
| 16 | Natural bodybuilding | Sports | 1.57× | ||
| 17 | Horse of the Year Show | Sports | 1.54× | ||
| 18 | BBC Sport | Sports | 1.50× | ||
| 19 | Georgie & Mandy's First Marriage | Movies & TV | 1.50× | ||
| 20 | Seven Sisters | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.05× | |
| Mindfulness | BALANCE | 1.01× | |
| Luxury Orientation | PREMIUM | 1.00× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.83× | |
| Spirituality | BALANCE | 0.86× | |
| Community Orientation | OPEN | 0.86× |
Basketball has an estimated audience of 12,811,428 people in United Kingdom, concentrated in England and Greater London.
43.4% of Basketball fans are female, 56.6% are male, with an average age of 39.4 years.
Basketball fans show strongest brand affinity for BBC Sport (1.5×), Sporting Life (British newspaper) (1.82×), and Ricky Hatton (1.71×) over the country average.
Basketball fans in United Kingdom are most concentrated in England (reach ~9.5M), Greater London (reach ~2M), and South East (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Sporting Life (British newspaper) (1.82×), Ricky Hatton (1.71×), Nottingham Forest (1.62×), and Crystal Palace F.C. (1.8×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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