A data profile of the people who buy, follow and care about Basketball in Canada — modelled from more than twelve digital signal sources. Basketball has an estimated audience of 9,561,349 people in Canada.
The average Basketball fan in Canada is 38.3 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Buffalo Sabres, Colorado Avalanche, WNBA, with strongest over-indexing on Buffalo Sabres (1.6× the country average).
Demographically, the Basketball audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Basketball fan in Canada is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for Buffalo Sabres.
The key figures that characterise the Basketball profile in Canada.
38.8% are female, 61.2% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 38.3 |
| Estimated audience size | 9,561,349 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide Basketball audience comes from Canada.
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
Where the Basketball audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5.5M | 1.43× | |
| 02 | Manitoba | ~400K | 1.22× | |
| 03 | British Columbia | ~1.5M | 1.19× | |
| 04 | Alberta | ~1.5M | 1.11× | |
| 05 | New Brunswick | ~200K | 1.07× | |
| 06 | Saskatchewan | ~300K | 1.00× | |
| 07 | Nova Scotia | ~300K | 0.92× | |
| 08 | Quebec | ~2M | 0.91× | |
| 09 | Newfoundland and Labrador | ~100K | 0.67× | |
| 10 | Prince Edward Island | ~30K | 0.60× |
The strongest cross-interests of the Basketball audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | 7 Jours | Music & Radio | 2.08× | ||
| 02 | USA Hockey | Sports | 1.81× | ||
| 03 | Ice hockey equipment | Sports | 1.77× | ||
| 04 | WNBA | Sports | 1.63× | ||
| 05 | Caitlin Clark | Sports | 1.63× | ||
| 06 | Buffalo Sabres | Sports | 1.60× | ||
| 07 | Broadcast engineering | Business & Career | 1.59× | ||
| 08 | Colorado Avalanche | Sports | 1.58× | ||
| 09 | Beauty & Fashion | Beauty & Wellness | 1.58× | ||
| 10 | Home equity loan | Business & Career | 1.58× | ||
| 11 | Coca-Cola Coliseum | Sports | 1.57× | ||
| 12 | Dallas Stars | Sports | 1.55× | ||
| 13 | Parenting styles | Kids & Family | 1.55× | ||
| 14 | Los Angeles Kings | Sports | 1.55× | ||
| 15 | Detroit Red Wings | Sports | 1.54× | ||
| 16 | Carolina Hurricanes | Sports | 1.54× | ||
| 17 | Philadelphia Flyers | Sports | 1.54× | ||
| 18 | San Jose Sharks | Sports | 1.54× | ||
| 19 | Vegas Golden Knights | Sports | 1.52× | ||
| 20 | Imdb | Movies & TV | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.44× | |
| Sports Activity | POWER | 1.32× | |
| Early Adopter Mentality | POWER | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.79× | |
| Convenience Orientation | PREMIUM | 0.84× | |
| Family Orientation | CONSERVATISM | 0.85× |
Basketball has an estimated audience of 9,561,349 people in Canada, concentrated in Ontario and Quebec.
38.8% of Basketball fans are female, 61.2% are male, with an average age of 38.3 years.
Basketball fans show strongest brand affinity for Buffalo Sabres (1.6×), Colorado Avalanche (1.58×), and WNBA (1.63×) over the country average.
Basketball fans in Canada are most concentrated in Ontario (reach ~5.5M), Quebec (reach ~2M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Basketball itself, the audience over-indexes on Colorado Avalanche (1.58×), WNBA (1.63×), Detroit Red Wings (1.54×), and Vegas Golden Knights (1.52×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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