Basketball Audience in Canada
Basketball has an estimated audience of 9,561,349 people in Canada. 38.8% are female, 61.2% are male, average age 38.3. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: WNBA, Detroit Red Wings, Beauty & Fashion, Imdb, Colorado Avalanche.
The average Basketball fan in Canada is 38.3 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include WNBA, Detroit Red Wings, Beauty & Fashion, with strongest over-indexing on WNBA (1.63× the country average). Demographically, the Basketball audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Career Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Basketball fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 38.3 |
| Estimated audience size | 9,561,349 |
Audience persona
The typical Basketball fan in Canada is more male, around 38.3 years old, with strong Career Orientation tendencies and a notable affinity for WNBA.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,743,920 | 1.43× |
| Quebec | 2,093,026 | 0.91× |
| British Columbia | 1,697,445 | 1.19× |
| Alberta | 1,305,487 | 1.11× |
| Manitoba | 436,109 | 1.22× |
| Saskatchewan | 301,843 | 1.0× |
| Nova Scotia | 263,447 | 0.92× |
| New Brunswick | 236,678 | 1.07× |
| Newfoundland and Labrador | 97,976 | 0.67× |
| Prince Edward Island | 28,341 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| WNBA | 1.63× | Sports |
| Detroit Red Wings | 1.54× | Sports |
| Beauty & Fashion | 1.58× | Beauty & Wellness |
| Imdb | 1.5× | Movies & TV |
| Colorado Avalanche | 1.58× | Sports |
| San Jose Sharks | 1.54× | Sports |
| Buffalo Sabres | 1.6× | Sports |
| Dallas Stars | 1.55× | Sports |
| USA Hockey | 1.81× | Sports |
| Aaron Rodgers | 1.73× | Sports |
| Broadcast engineering | 1.59× | Business & Career |
| Caitlin Clark | 1.63× | Sports |
| Parenting styles | 1.55× | Kids & Family |
| 7 Jours | 2.08× | Music & Radio |
| Ice hockey equipment | 1.77× | Sports |
| Home equity loan | 1.58× | Business & Career |
| New York Rangers | 1.54× | Sports |
| Coca-Cola Coliseum | 1.57× | Sports |
| Sophie Cunningham | 1.63× | Sports |
| Carolina Hurricanes | 1.54× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.44 |
| Sports Activity | POWER | 1.32 |
| Early Adopter Mentality | POWER | 1.25 |
| Individualism | JOY | 1.24 |
| Urban Lifestyle | OPEN | 1.18 |
| Design Affinity | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Japan | 5.1% |
| Italy | 4.5% |
See Basketball audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Golf (9,113,999)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
- American football (6,531,868)
Frequently asked questions
How many fans does Basketball have in Canada?
Basketball has an estimated audience of 9,561,349 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Basketball fans?
38.8% of Basketball fans are female, 61.2% are male, with an average age of 38.3 years.
Which brands do Basketball fans like most?
Basketball fans show strongest brand affinity for WNBA (1.63×), Detroit Red Wings (1.54×), and Beauty & Fashion (1.58×) over the country average.
Where do Basketball fans live in Canada?
Basketball fans in Canada are most concentrated in Ontario (reach 5,743,920), Quebec (reach 2,093,026), and British Columbia (reach 1,697,445). These three regions account for the largest share of the active audience.
What other brands do Basketball fans also like?
Beyond Basketball itself, the audience over-indexes on Detroit Red Wings (1.54×), Beauty & Fashion (1.58×), Imdb (1.5×), and Colorado Avalanche (1.58×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.