A data profile of the people who buy, follow and care about Detroit Red Wings in Canada — modelled from more than twelve digital signal sources. Detroit Red Wings has an estimated audience of 1,913,050 people in Canada.
The average Detroit Red Wings fan in Canada is 38.8 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Alberta, British Columbia.
Top brand affinities include Buffalo Sabres, Ice Hockey World Championships, Colorado Avalanche, with strongest over-indexing on Buffalo Sabres (18.22× the country average).
Demographically, the Detroit Red Wings audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Detroit Red Wings fan in Canada is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Buffalo Sabres.
The key figures that characterise the Detroit Red Wings profile in Canada.
28.5% are female, 71.5% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 28.5% |
| Male | 71.5% |
| Average age | 38.8 |
| Estimated audience size | 1,913,050 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Detroit Red Wings audience comes from Canada.
| Country | Share |
|---|---|
| United States | 64.4% |
| Canada | 18.1% |
| Sweden | 4.1% |
Where the Detroit Red Wings audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~70K | 2.33× | |
| 02 | Ontario | ~1M | 1.54× | |
| 03 | Saskatchewan | ~70K | 1.15× | |
| 04 | Nova Scotia | ~60K | 1.10× | |
| 05 | Prince Edward Island | ~9K | 1.00× | |
| 06 | New Brunswick | ~30K | 0.73× | |
| 07 | Alberta | ~200K | 0.70× | |
| 08 | Manitoba | ~50K | 0.67× | |
| 09 | British Columbia | ~100K | 0.51× | |
| 10 | Quebec | ~100K | 0.29× |
The strongest cross-interests of the Detroit Red Wings audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Buffalo Sabres | Sports | 18.22× | ||
| 02 | Colorado Avalanche | Sports | 15.56× | ||
| 03 | Los Angeles Kings | Sports | 14.97× | ||
| 04 | Philadelphia Flyers | Sports | 14.05× | ||
| 05 | Chicago Blackhawks | Sports | 13.72× | ||
| 06 | New York Rangers | Sports | 13.10× | ||
| 07 | Boston Bruins | Sports | 10.80× | ||
| 08 | Carolina Hurricanes | Sports | 10.68× | ||
| 09 | Washington Capitals | Sports | 9.72× | ||
| 10 | Auston Matthews | Sports | 7.82× | ||
| 11 | Pittsburgh Penguins | Sports | 7.67× | ||
| 12 | Connor McDavid | Sports | 7.38× | ||
| 13 | NHL (video game series) | Games | 5.86× | ||
| 14 | Edmonton Oilers | Sports | 5.85× | ||
| 15 | Winnipeg Jets | Sports | 5.78× | ||
| 16 | Ottawa Senators | Sports | 5.54× | ||
| 17 | Toronto Maple Leafs | Sports | 4.73× | ||
| 18 | Ice Hockey World Championships | Sports | 4.40× | ||
| 19 | Sportsnet | Sports | 3.33× | ||
| 20 | Toronto Blue Jays | Sports | 3.00× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.30× | |
| Need for Security | CONSERVATISM | 1.17× | |
| Sports Activity | POWER | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.53× | |
| Indulgence | JOY | 0.63× | |
| Sustainability | BALANCE | 0.65× |
Detroit Red Wings has an estimated audience of 1,913,050 people in Canada, concentrated in Ontario and Alberta.
28.5% of Detroit Red Wings fans are female, 71.5% are male, with an average age of 38.8 years.
Detroit Red Wings fans show strongest brand affinity for Buffalo Sabres (18.22×), Ice Hockey World Championships (4.4×), and Colorado Avalanche (15.56×) over the country average.
Detroit Red Wings fans in Canada are most concentrated in Ontario (reach ~1M), Alberta (reach ~200K), and British Columbia (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Detroit Red Wings itself, the audience over-indexes on Ice Hockey World Championships (4.4×), Colorado Avalanche (15.56×), Edmonton Oilers (5.85×), and Boston Bruins (10.8×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Detroit Red Wings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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