Rascasse Audience Intelligence

Detroit Red Wings Fan Demographics in United States

Detroit Red Wings has an estimated audience of 6.8M people in United States.

#8among Ice hockey in United States
#115among teams in United States#437in Sports

The average Detroit Red Wings fan in United States is 38.8 years old, more male, and lives primarily in Michigan.

By number of fans, Detroit Red Wings ranks #6 among the 33 NHL teams in United States — 1.9× the group median.

Compared with the other 32 NHL teams, Detroit Red Wings fans stand out for their interest in Lucas Raymond, Paul LePage and Michigan Wolverines men's ice hockey.

In Q3/2026, search interest was +49.4% on the same quarter a year earlier; the median across the group was +22.7%.

Interest is seasonal: January, March and October account for 39% of the year's searches, May is the quietest month.

Most fans live in Michigan, Florida, Ohio.

Top affinities include Lucas Raymond, Paul LePage, Michigan Wolverines men's ice hockey, with strongest over-indexing on Lucas Raymond (63.05× the country average).

Demographically, the Detroit Red Wings audience skews more male with an average age of 38.8, and over-indexes on personality traits such as Patriotism, Individualism.

The typical Detroit Red Wings fan in United States is more male, around 38.8 years old, with strong Patriotism tendencies and a notable affinity for Lucas Raymond.

Category: Sports · Type: Team · Subtype: Ice hockey

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United States
Gender
34.4%♀
65.6% male
Age
38.8
average years
Country rank
#5214
among all objects in United States
Fig. 01

Search interest · 12-month trend

+49%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Detroit Red Wings fans

34.4% are female, 65.6% are male, average age 38.8.

Fig. 02

Gender split

34.4%
Female
65.6%
Male
Demographic split for Detroit Red Wings audience in United States
MetricValue
Female34.4%
Male65.6%
Average age38.8
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Detroit Red Wings audience in United States
Age bracketShare%
16-2424%
25-3419%
35-4418%
45-5419%
55+20%
Fig. 04

Worldwide distribution

66.0%

of the worldwide Detroit Red Wings audience comes from United States.

Worldwide audience distribution share by country for Detroit Red Wings
CountryShare
United States66.0%
Canada19.9%
Sweden3.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Detroit Red Wings fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~5M25.25×
02Ohio~300K1.31×
03Alaska~20K1.15×
04Montana~20K1.01×
05Wyoming~10K0.97×
06Florida~400K0.93×
07Indiana~100K0.90×
08Wisconsin~100K0.83×
09Tennessee~100K0.75×
10North Dakota~10K0.73×
11Colorado~80K0.71×
12Illinois~200K0.65×
13Vermont~8K0.65×
14South Carolina~70K0.62×
15Pennsylvania~100K0.57×
16Arizona~90K0.56×
17Nevada~40K0.56×
18South Dakota~10K0.55×
19New Hampshire~10K0.54×
20North Carolina~100K0.53×
21Iowa~30K0.51×
22Nebraska~20K0.51×
23Kentucky~50K0.50×
24Idaho~20K0.50×
25Minnesota~60K0.49×
26Maine~10K0.48×
27Missouri~60K0.46×
28Hawaii~10K0.46×
29Massachusetts~60K0.45×
30Virginia~80K0.44×
31New Mexico~20K0.44×
32West Virginia~20K0.44×
33New York~200K0.42×
34Oregon~30K0.38×
35Connecticut~30K0.37×
36Rhode Island~8K0.37×
37Utah~20K0.36×
38Kansas~20K0.35×
39Georgia~80K0.34×
40Alabama~40K0.34×
41Delaware~7K0.34×
42Washington~50K0.32×
43Maryland~40K0.31×
44Mississippi~20K0.30×
45Arkansas~20K0.30×
46Oklahoma~20K0.29×
47New Jersey~50K0.27×
48Texas~100K0.25×
49California~200K0.24×
50Louisiana~20K0.23×
Fig. 06

Affinity by region

Affinity by region — Detroit Red Wings, United States
0.23×1.00×25.25×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Detroit Red Wings audience vs. the country average
#·InterestCategoryAffinity×
01Lucas RaymondSports63.05×
02Paul LePagePolitics & Society53.43×
03Michigan Wolverines men's ice hockeySports45.27×
04Connor McDavidSports36.41×
05Steve YzermanSports35.75×
06Calgary FlamesSports27.27×
07Michigan Wolverines men's basketballSports26.67×
08WXYT-FMSports25.64×
09Oakland County, MichiganTravel & Leisure24.37×
10Detroit Free PressNews24.23×
11Winnipeg JetsSports21.84×
12Michigan LotteryGames20.78×
13Michigan WolverinesSports17.69×
14Detroit TigersSports14.67×
15USA HockeySports13.72×
16Montreal CanadiensSports12.27×
17NHL (video game series)Games11.61×
18MeijerShopping7.52×
19Detroit LionsSports6.73×
20Ice hockeySports4.31×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Detroit Red Wings audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Detroit Red Wings audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.23×
IndividualismJOY1.06×
Community OrientationOPEN1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Detroit Red Wings audience vs. the country average · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
IndulgenceJOY0.67×
TravellingTHRILL0.69×
0×1.00× baseline2×
Appendix

Explore more audiences

More Ice hockey audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Detroit Red Wings over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/detroit-red-wings-10038” · Methodology