A data profile of the people who buy, follow and care about Golf in Canada — modelled from more than twelve digital signal sources. Golf has an estimated audience of 9,113,999 people in Canada.
The average Golf fan in Canada is 43.2 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Google Maps, PlayNow.com, Golf club, with strongest over-indexing on Google Maps (1.74× the country average).
Demographically, the Golf audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Golf fan in Canada is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
The key figures that characterise the Golf profile in Canada.
41.5% are female, 58.5% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.2 |
| Estimated audience size | 9,113,999 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 30% |
of the worldwide Golf audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~5M | 1.34× | |
| 02 | Alberta | ~1.5M | 1.31× | |
| 03 | Quebec | ~3M | 1.28× | |
| 04 | British Columbia | ~1.5M | 1.21× | |
| 05 | Nova Scotia | ~300K | 1.02× | |
| 06 | Prince Edward Island | ~40K | 0.91× | |
| 07 | Saskatchewan | ~200K | 0.86× | |
| 08 | New Brunswick | ~200K | 0.86× | |
| 09 | Manitoba | ~300K | 0.78× | |
| 10 | Newfoundland and Labrador | ~60K | 0.46× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rory McIlroy | Sports | 2.79× | ||
| 02 | The Open Championship | Sports | 2.66× | ||
| 03 | Golf cart | Sports | 2.44× | ||
| 04 | PGA Championship | Sports | 2.37× | ||
| 05 | Golf club | Sports | 2.22× | ||
| 06 | Golf ball | Sports | 2.16× | ||
| 07 | Buffalo Sabres | Sports | 2.09× | ||
| 08 | PGA Tour | Sports | 2.08× | ||
| 09 | Vegas Golden Knights | Sports | 2.07× | ||
| 10 | Colorado Avalanche | Sports | 2.00× | ||
| 11 | Golf course | Sports | 1.98× | ||
| 12 | Golf equipment | Sports | 1.95× | ||
| 13 | Masters Tournament | Sports | 1.78× | ||
| 14 | PlayNow.com | Games | 1.77× | ||
| 15 | Google Maps | Internet & Social Media | 1.74× | ||
| 16 | Connor McDavid | Sports | 1.68× | ||
| 17 | Sidney Crosby | Sports | 1.64× | ||
| 18 | Golf Channel | Sports | 1.64× | ||
| 19 | Holiday cottage | Travel & Leisure | 1.59× | ||
| 20 | Starter home | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.77× | |
| Urban Lifestyle | OPEN | 1.72× | |
| Early Adopter Mentality | POWER | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Spirituality | BALANCE | 0.76× | |
| Convenience Orientation | PREMIUM | 0.80× |
Golf has an estimated audience of 9,113,999 people in Canada, concentrated in Ontario and Quebec.
41.5% of Golf fans are female, 58.5% are male, with an average age of 43.2 years.
Golf fans show strongest brand affinity for Google Maps (1.74×), PlayNow.com (1.77×), and Golf club (2.22×) over the country average.
Golf fans in Canada are most concentrated in Ontario (reach ~5M), Quebec (reach ~3M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on PlayNow.com (1.77×), Golf club (2.22×), Golf course (1.98×), and PGA Tour (2.08×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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