Golf Audience in Canada
Golf has an estimated audience of 9,113,999 people in Canada. 41.5% are female, 58.5% are male, average age 43.2. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Google Maps, Golf club, PlayNow.com, Rory McIlroy, Golf course.
The average Golf fan in Canada is 43.2 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Google Maps, Golf club, PlayNow.com, with strongest over-indexing on Google Maps (1.74× the country average). Demographically, the Golf audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Career Orientation, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Golf fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 43.2 |
| Estimated audience size | 9,113,999 |
Audience persona
The typical Golf fan in Canada is more male, around 43.2 years old, with strong Career Orientation tendencies and a notable affinity for Google Maps.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 5,113,645 | 1.34× |
| Quebec | 2,788,409 | 1.28× |
| British Columbia | 1,651,240 | 1.21× |
| Alberta | 1,471,348 | 1.31× |
| Nova Scotia | 276,760 | 1.02× |
| Manitoba | 265,306 | 0.78× |
| Saskatchewan | 248,840 | 0.86× |
| New Brunswick | 181,777 | 0.86× |
| Newfoundland and Labrador | 63,284 | 0.46× |
| Prince Edward Island | 40,879 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 1.74× | Internet & Social Media |
| Golf club | 2.22× | Sports |
| PlayNow.com | 1.77× | Games |
| Rory McIlroy | 2.79× | Sports |
| Golf course | 1.98× | Sports |
| PGA Tour | 2.08× | Sports |
| Golf ball | 2.16× | Sports |
| The Open Championship | 2.66× | Sports |
| Golf equipment | 1.95× | Sports |
| PGA Championship | 2.37× | Sports |
| Sidney Crosby | 1.64× | Sports |
| Connor McDavid | 1.68× | Sports |
| Starter home | 1.54× | Home & Garden |
| Golf cart | 2.44× | Sports |
| Golf Channel | 1.64× | Sports |
| Office 365 | 1.5× | Technology & Electronics |
| Masters Tournament | 1.78× | Sports |
| Auston Matthews | 1.68× | Sports |
| Holiday cottage | 1.59× | Travel & Leisure |
| Wrench | 1.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.77 |
| Urban Lifestyle | OPEN | 1.72 |
| Early Adopter Mentality | POWER | 1.58 |
| Sports Activity | POWER | 1.56 |
| Social Media Usage | JOY | 1.17 |
| Individualism | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
See Golf audiences in other countries
More Sport audiences in Canada
- Soccer (9,592,921)
- Basketball (9,561,349)
- Ice hockey (9,053,436)
- Baseball (7,469,630)
- American football (6,531,868)
Frequently asked questions
How many fans does Golf have in Canada?
Golf has an estimated audience of 9,113,999 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Golf fans?
41.5% of Golf fans are female, 58.5% are male, with an average age of 43.2 years.
Which brands do Golf fans like most?
Golf fans show strongest brand affinity for Google Maps (1.74×), Golf club (2.22×), and PlayNow.com (1.77×) over the country average.
Where do Golf fans live in Canada?
Golf fans in Canada are most concentrated in Ontario (reach 5,113,645), Quebec (reach 2,788,409), and British Columbia (reach 1,651,240). These three regions account for the largest share of the active audience.
What other brands do Golf fans also like?
Beyond Golf itself, the audience over-indexes on Golf club (2.22×), PlayNow.com (1.77×), Rory McIlroy (2.79×), and Golf course (1.98×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.