A data profile of the people who buy, follow and care about Golf in Brazil — modelled from more than twelve digital signal sources. Golf has an estimated audience of 6,824,688 people in Brazil.
The average Golf fan in Brazil is 41.8 years old, balanced, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Paraná.
Top brand affinities include Kitchen utensil, Vietnamese cuisine, Thai cuisine, with strongest over-indexing on Kitchen utensil (1.9× the country average).
Demographically, the Golf audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Sports Activity, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Golf fan in Brazil is balanced, around 41.8 years old, with strong Sports Activity tendencies and a notable affinity for Kitchen utensil.
The key figures that characterise the Golf profile in Brazil.
48.1% are female, 51.9% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 41.8 |
| Estimated audience size | 6,824,688 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Golf audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.1% |
| Japan | 7.4% |
| China | 5.3% |
Where the Golf audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Paraná | ~600K | 1.48× | |
| 02 | Santa Catarina | ~400K | 1.39× | |
| 03 | Goiás | ~300K | 1.32× | |
| 04 | Rio Grande do Sul | ~500K | 1.27× | |
| 05 | Tocantins | ~60K | 1.23× | |
| 06 | Mato Grosso do Sul | ~100K | 1.19× | |
| 07 | Minas Gerais | ~800K | 1.13× | |
| 08 | São Paulo | ~2M | 1.09× | |
| 09 | Paraíba | ~200K | 1.09× | |
| 10 | Bahia | ~500K | 1.07× | |
| 11 | Piauí | ~100K | 1.05× | |
| 12 | Mato Grosso | ~100K | 1.04× | |
| 13 | Federal District | ~100K | 1.02× | |
| 14 | Maranhão | ~200K | 1.01× | |
| 15 | Sergipe | ~70K | 1.01× | |
| 16 | Alagoas | ~100K | 1.00× | |
| 17 | Pernambuco | ~300K | 0.97× | |
| 18 | Rio Grande do Norte | ~100K | 0.95× | |
| 19 | Ceará | ~300K | 0.92× | |
| 20 | Espírito Santo | ~100K | 0.86× | |
| 21 | Rondônia | ~50K | 0.86× | |
| 22 | Acre | ~20K | 0.86× | |
| 23 | Roraima | ~20K | 0.86× | |
| 24 | Amapá | ~20K | 0.80× | |
| 25 | Pará | ~200K | 0.67× | |
| 26 | Rio de Janeiro | ~400K | 0.56× | |
| 27 | Amazonas | ~70K | 0.56× |
The strongest cross-interests of the Golf audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cutlery | Home & Garden | 2.50× | ||
| 02 | Golf club | Sports | 2.50× | ||
| 03 | Golf course | Sports | 2.36× | ||
| 04 | Park Bo-gum | Movies & TV | 2.02× | ||
| 05 | Major appliance | Home & Garden | 1.96× | ||
| 06 | Kitchen utensil | Home & Garden | 1.90× | ||
| 07 | GPS devices | Technology & Electronics | 1.82× | ||
| 08 | Thai cuisine | Food & Beverages | 1.71× | ||
| 09 | Minivans | Cars & Mobility | 1.69× | ||
| 10 | Hybrids | Cars & Mobility | 1.67× | ||
| 11 | Vietnamese cuisine | Food & Beverages | 1.64× | ||
| 12 | Middle Eastern cuisine | Food & Beverages | 1.62× | ||
| 13 | Suspension (vehicle) | Cars & Mobility | 1.61× | ||
| 14 | Greek cuisine | Food & Beverages | 1.57× | ||
| 15 | Health sciences | Business & Career | 1.56× | ||
| 16 | Jet ski | Sports | 1.56× | ||
| 17 | Korean cuisine | Food & Beverages | 1.54× | ||
| 18 | Volkswagen Gol | Cars & Mobility | 1.54× | ||
| 19 | Hyundai Creta | Cars & Mobility | 1.52× | ||
| 20 | Retail banking | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 1.30× | |
| Risk Appetite | THRILL | 1.17× | |
| Patriotism | CONSERVATISM | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.77× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Tradition | CONSERVATISM | 0.85× |
Golf has an estimated audience of 6,824,688 people in Brazil, concentrated in São Paulo and Minas Gerais.
48.1% of Golf fans are female, 51.9% are male, with an average age of 41.8 years.
Golf fans show strongest brand affinity for Kitchen utensil (1.9×), Vietnamese cuisine (1.64×), and Thai cuisine (1.71×) over the country average.
Golf fans in Brazil are most concentrated in São Paulo (reach ~2M), Minas Gerais (reach ~800K), and Paraná (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Golf itself, the audience over-indexes on Vietnamese cuisine (1.64×), Thai cuisine (1.71×), Minivans (1.69×), and Cutlery (2.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Golf. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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