Rascasse Audience Intelligence

Thai cuisine Audience in Brazil

A data profile of the people who buy, follow and care about Thai cuisine in Brazil — modelled from more than twelve digital signal sources. Thai cuisine has an estimated audience of 3,479,522 people in Brazil.

#16among Cuisine in Brazil#1287among Topic in Brazil#149in Food & Beverages

The average Thai cuisine fan in Brazil is 43.3 years old, more female, and lives primarily in Santa Catarina.

The audience is concentrated in Santa Catarina, São Paulo, Minas Gerais.

Category: Food & Beverages · Type: Topic · Subtype: Cuisine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Thai cuisine profile in Brazil.

Audience size
3.5M
in Brazil
Gender
66.3%♀
33.7% male
Age
43.3
average years
Country rank
#1972
Topic in Brazil
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Thai cuisine fans

66.3% are female, 33.7% are male, average age 43.3.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Thai cuisine audience in Brazil
MetricValue
Female66.3%
Male33.7%
Average age43.3
Estimated audience size3,479,522
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Thai cuisine audience in Brazil
Age bracketShare%
16-1912%
20-2916%
30-3919%
40-4924%
50+29%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Thai cuisine audience comes from Brazil.

Worldwide audience distribution share by country for Thai cuisine
CountryShare
Japan12.3%
China12.0%
United States8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Thai cuisine audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Thai cuisine fans by region: top regions in Brazil
#RegionReachAffinity×
01Santa Catarina~2.5M16.60×
02Roraima~10K1.00×
03Sergipe~40K0.99×
04Rondônia~30K0.99×
05Tocantins~20K0.99×
06Amapá~10K0.99×
07Acre~10K0.99×
08Alagoas~50K0.98×
09Piauí~50K0.98×
10Paraíba~70K0.97×
11Amazonas~60K0.97×
12Rio Grande do Norte~60K0.97×
13Mato Grosso do Sul~50K0.97×
14Maranhão~80K0.96×
15Espírito Santo~70K0.96×
16Mato Grosso~60K0.96×
17Ceará~100K0.95×
18Pará~100K0.94×
19Federal District~50K0.94×
20Bahia~200K0.93×
21Pernambuco~100K0.93×
22Goiás~100K0.93×
23Minas Gerais~300K0.90×
24Rio de Janeiro~300K0.89×
25Rio Grande do Sul~200K0.89×
26Paraná~200K0.86×
27São Paulo~700K0.74×
Appendix

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How to read this data

Audience size is the estimated number of people in Brazil who actively search for Thai cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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