A data profile of the people who buy, follow and care about Vegetarian cuisine in Brazil — modelled from more than twelve digital signal sources. Vegetarian cuisine has an estimated audience of 7,685,511 people in Brazil.
Vegetarian cuisine has an estimated audience of 7,685,511 people in Brazil. 69.1% are female, 30.9% are male, average age 42.7. Top brand affinities: Organic farming, Instagram, Veganism, Rock music, Barbecue.
Top brand affinities include Organic farming, Instagram, Veganism, with strongest over-indexing on Organic farming (3.27× the country average).
Demographically, the Vegetarian cuisine audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
The typical Vegetarian cuisine fan in Brazil is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic farming.
The key figures that characterise the Vegetarian cuisine profile in Brazil.
69.1% are female, 30.9% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 69.1% |
| Male | 30.9% |
| Average age | 42.7 |
| Estimated audience size | 7,685,511 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Vegetarian cuisine audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 14.6% |
| Japan | 7.5% |
| Germany | 6.8% |
The strongest cross-interests of the Vegetarian cuisine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Organic farming | Food & Beverages | 3.27× | ||
| 02 | Local food | Food & Beverages | 2.44× | ||
| 03 | Veganism | Food & Beverages | 2.25× | ||
| 04 | True Detective | Movies & TV | 2.18× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.04× | ||
| 06 | Grilling | Food & Beverages | 1.91× | ||
| 07 | Barbecue | Food & Beverages | 1.77× | ||
| 08 | Lojas Renner | Fashion & Accessoires | 1.77× | ||
| 09 | Drop shipping | Shopping | 1.75× | ||
| 10 | Meditation | Health | 1.75× | ||
| 11 | Organic food | Food & Beverages | 1.66× | ||
| 12 | mulheres | Movies & TV | 1.64× | ||
| 13 | Rock music | Music & Radio | 1.63× | ||
| 14 | Internet & Social Media | 1.62× | |||
| 15 | Pop music | Music & Radio | 1.60× | ||
| 16 | Hip hop music | Music & Radio | 1.59× | ||
| 17 | Medicine | Business & Career | 1.56× | ||
| 18 | Fast food | Food & Beverages | 1.52× | ||
| 19 | Shopping malls | Shopping | 1.51× | ||
| 20 | Beauty salons | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 2.15× | |
| Urban Lifestyle | OPEN | 1.74× | |
| Sustainability | BALANCE | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.60× | |
| Spirituality | BALANCE | 0.66× | |
| Tradition | CONSERVATISM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Vegetarian cuisine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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