Veganism Audience in Brazil
Veganism has an estimated audience of 11,876,411 people in Brazil. 74.8% are female, 25.2% are male, average age 43.0. Top regions: São Paulo, Rio de Janeiro, Bahia. Top brand affinities: Personal care, Healthy diet, Beauty salons, Organic food, Belém.
The average Veganism fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo. The audience is concentrated in São Paulo, Rio de Janeiro, Bahia. Top brand affinities include Personal care, Healthy diet, Beauty salons, with strongest over-indexing on Personal care (1.62× the country average). Demographically, the Veganism audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Healthy Lifestyle, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Veganism fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 43.0 |
| Estimated audience size | 11,876,411 |
Audience persona
The typical Veganism fan in Brazil is more female, around 43.0 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Personal care.
Top regions in Brazil
| Region | Reach | Affinity |
|---|---|---|
| São Paulo | 8,303,698 | 2.68× |
| Rio de Janeiro | 3,130,542 | 2.81× |
| Bahia | 1,331,736 | 1.7× |
| Santa Catarina | 1,311,661 | 2.41× |
| Minas Gerais | 1,135,241 | 0.92× |
| Paraná | 1,018,421 | 1.4× |
| Rio Grande do Sul | 817,564 | 1.17× |
| Pernambuco | 499,502 | 0.92× |
| Ceará | 398,585 | 0.77× |
| Federal District | 397,925 | 2.01× |
| Pará | 286,844 | 0.74× |
| Goiás | 285,005 | 0.63× |
| Rio Grande do Norte | 259,656 | 1.31× |
| Espírito Santo | 176,918 | 0.72× |
| Paraíba | 169,719 | 0.71× |
| Maranhão | 167,964 | 0.57× |
| Alagoas | 146,638 | 0.85× |
| Amazonas | 122,292 | 0.59× |
| Mato Grosso do Sul | 96,678 | 0.56× |
| Mato Grosso | 79,383 | 0.36× |
| Sergipe | 66,565 | 0.54× |
| Piauí | 52,360 | 0.32× |
| Amapá | 31,535 | 0.75× |
| Acre | 21,067 | 0.51× |
| Tocantins | 20,317 | 0.26× |
| Roraima | 20,251 | 0.6× |
| Rondônia | 20,247 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal care | 1.62× | Health |
| Healthy diet | 2.17× | Health |
| Beauty salons | 1.74× | Beauty & Wellness |
| Organic food | 2.12× | Food & Beverages |
| Belém | 1.65× | Travel & Leisure |
| Wholesale | 1.7× | Fashion & Accessoires |
| Confectionery | 1.66× | Food & Beverages |
| Gastronomy | 1.55× | Food & Beverages |
| Candy | 1.68× | Food & Beverages |
| Handicraft | 1.53× | Home & Garden |
| Cake | 1.65× | Food & Beverages |
| Constitution of Brazil | 1.52× | Politics & Society |
| Discounting | 1.61× | Shopping |
| Barbecue | 1.53× | Food & Beverages |
| Dresses | 1.68× | Fashion & Accessoires |
| Children's clothing | 1.88× | Fashion & Accessoires |
| Spas | 1.63× | Beauty & Wellness |
| Trousers | 1.62× | Fashion & Accessoires |
| Vegetarian cuisine | 2.25× | Food & Beverages |
| Crochet | 1.73× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.89 |
| Mindfulness | BALANCE | 1.81 |
| Creativity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.55 |
| Urban Lifestyle | OPEN | 1.43 |
| Indulgence | JOY | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.8% |
| United Kingdom | 5.9% |
| Italy | 5.7% |
See Veganism audiences in other countries
More Food & Beverages audiences in Brazil
- Music (40,781,319)
- Arts and music (39,605,104)
- Food and drink (38,965,798)
- Sports (38,308,261)
- Food (37,833,570)
Frequently asked questions
How many fans does Veganism have in Brazil?
Veganism has an estimated audience of 11,876,411 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
What is the gender split and age of Veganism fans?
74.8% of Veganism fans are female, 25.2% are male, with an average age of 43.0 years.
Which brands do Veganism fans like most?
Veganism fans show strongest brand affinity for Personal care (1.62×), Healthy diet (2.17×), and Beauty salons (1.74×) over the country average.
Where do Veganism fans live in Brazil?
Veganism fans in Brazil are most concentrated in São Paulo (reach 8,303,698), Rio de Janeiro (reach 3,130,542), and Bahia (reach 1,331,736). These three regions account for the largest share of the active audience.
What other brands do Veganism fans also like?
Beyond Veganism itself, the audience over-indexes on Healthy diet (2.17×), Beauty salons (1.74×), Organic food (2.12×), and Belém (1.65×) compared to the Brazil average.
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Veganism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.