A data profile of the people who buy, follow and care about Cake in Brazil — modelled from more than twelve digital signal sources. Cake has an estimated audience of 15,920,779 people in Brazil.
Cake has an estimated audience of 15,920,779 people in Brazil. 80.6% are female, 19.4% are male, average age 41.2. Top brand affinities: Personal care, Entrepreneurship, Furniture, Barbecue, Jazz music.
Top brand affinities include Personal care, Entrepreneurship, Furniture, with strongest over-indexing on Personal care (1.65× the country average).
Demographically, the Cake audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Indulgence.
The typical Cake fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Personal care.
The key figures that characterise the Cake profile in Brazil.
80.6% are female, 19.4% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 41.2 |
| Estimated audience size | 15,920,779 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 20% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 24% |
of the worldwide Cake audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cupcake | Food & Beverages | 2.08× | ||
| 02 | Bakery | Food & Beverages | 1.83× | ||
| 03 | Handbags | Fashion & Accessoires | 1.79× | ||
| 04 | Coffeehouses | Food & Beverages | 1.76× | ||
| 05 | Furniture | Home & Garden | 1.71× | ||
| 06 | Barbecue | Food & Beverages | 1.69× | ||
| 07 | Wine | Food & Beverages | 1.68× | ||
| 08 | College | Business & Career | 1.68× | ||
| 09 | Hypermarket | Shopping | 1.68× | ||
| 10 | Flower | Home & Garden | 1.68× | ||
| 11 | Boutiques | Fashion & Accessoires | 1.67× | ||
| 12 | Personal care | Health | 1.65× | ||
| 13 | Veganism | Food & Beverages | 1.65× | ||
| 14 | Entrepreneurship | Business & Career | 1.64× | ||
| 15 | Jazz music | Music & Radio | 1.62× | ||
| 16 | Animated movies | Movies & TV | 1.62× | ||
| 17 | Action movies | Movies & TV | 1.61× | ||
| 18 | Lojas Renner | Fashion & Accessoires | 1.61× | ||
| 19 | Discount stores | Shopping | 1.54× | ||
| 20 | Home improvement | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.63× | |
| Indulgence | JOY | 1.41× | |
| Design Affinity | PREMIUM | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Patriotism | CONSERVATISM | 0.85× | |
| Risk Appetite | THRILL | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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