Cake Audience in Brazil
Cake has an estimated audience of 15,920,779 people in Brazil. 80.6% are female, 19.4% are male, average age 41.2. Top brand affinities: Polo Ralph Lauren, Smart device, Cupcake, Bakery, Electrolux.
Top brand affinities include Polo Ralph Lauren, Smart device, Cupcake, with strongest over-indexing on Polo Ralph Lauren (14.53× the country average). Demographically, the Cake audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Design Affinity.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 41.2 |
| Estimated audience size | 15,920,779 |
Audience persona
The typical Cake fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Polo Ralph Lauren.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Polo Ralph Lauren | 14.53× | Fashion & Accessoires |
| Smart device | 6.81× | Technology & Electronics |
| Cupcake | 2.64× | Food & Beverages |
| Bakery | 2.43× | Food & Beverages |
| Electrolux | 2.33× | Home & Garden |
| Fast food | 1.77× | Food & Beverages |
| Children's clothing | 2.17× | Fashion & Accessoires |
| Furniture | 1.52× | Home & Garden |
| Handbags | 1.95× | Fashion & Accessoires |
| Lojas Renner | 2× | Fashion & Accessoires |
| Sport Club do Recife | 1.79× | Sports |
| Telegram | 2.02× | Internet & Social Media |
| Child care | 2.18× | Kids & Family |
| Home Appliances | 1.52× | Home & Garden |
| Sephora | 1.99× | Shopping |
| Discount stores | 1.56× | Shopping |
| Havaianas | 2.09× | Fashion & Accessoires |
| Real property | 1.64× | Home & Garden |
| TripAdvisor | 2.11× | Travel & Leisure |
| Skin care | 1.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.75 |
| Design Affinity | PREMIUM | 1.48 |
| Mindfulness | BALANCE | 1.44 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Quality Awareness | PREMIUM | 1.24 |
| Luxury Orientation | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Brazil
- Chocolate (17,388,499)
- Cupcake (9,389,074)
- Chocolate cake (9,042,559)
- Chocolate brownie (8,370,093)
- Cookie (6,616,869)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.