Cake Audience in Brazil
Cake has an estimated audience of 15,920,779 people in Brazil. 80.6% are female, 19.4% are male, average age 41.2. Top brand affinities: Personal care, Entrepreneurship, Furniture, Barbecue, Jazz music.
Top brand affinities include Personal care, Entrepreneurship, Furniture, with strongest over-indexing on Personal care (1.65× the country average). Demographically, the Cake audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Creativity, Indulgence.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 80.6% |
| Male | 19.4% |
| Average age | 41.2 |
| Estimated audience size | 15,920,779 |
Audience persona
The typical Cake fan in Brazil is more female, around 41.2 years old, with strong Creativity tendencies and a notable affinity for Personal care.
Top brand affinities of Cake fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personal care | 1.65× | Health |
| Entrepreneurship | 1.64× | Business & Career |
| Furniture | 1.71× | Home & Garden |
| Barbecue | 1.69× | Food & Beverages |
| Jazz music | 1.62× | Music & Radio |
| Wine | 1.68× | Food & Beverages |
| Cupcake | 2.08× | Food & Beverages |
| Action movies | 1.61× | Movies & TV |
| Handbags | 1.79× | Fashion & Accessoires |
| Boutiques | 1.67× | Fashion & Accessoires |
| College | 1.68× | Business & Career |
| Home improvement | 1.52× | Home & Garden |
| Hypermarket | 1.68× | Shopping |
| Coffeehouses | 1.76× | Food & Beverages |
| Animated movies | 1.62× | Movies & TV |
| Discount stores | 1.54× | Shopping |
| Veganism | 1.65× | Food & Beverages |
| Bakery | 1.83× | Food & Beverages |
| Flower | 1.68× | Home & Garden |
| Lojas Renner | 1.61× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.63 |
| Indulgence | JOY | 1.41 |
| Design Affinity | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.36 |
| Individualism | JOY | 1.36 |
| Convenience Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Brazil
- Chocolate (17,388,499)
- Cupcake (9,389,074)
- Chocolate cake (9,042,559)
- Chocolate brownie (8,370,093)
- Cookie (6,616,869)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.