Cake Audience in Italy
Cake has an estimated audience of 12,144,351 people in Italy. 70.8% are female, 29.2% are male, average age 44.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Confectionery, Volunteering, Carrefour Market, Pastry, Do it yourself (DIY).
The average Cake fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Confectionery, Volunteering, Carrefour Market, with strongest over-indexing on Confectionery (3× the country average). Demographically, the Cake audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.2 |
| Estimated audience size | 12,144,351 |
Audience persona
The typical Cake fan in Italy is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
Cake fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.3× |
| Lazio | ~2M | 1.45× |
| Campania | ~1.5M | 1.07× |
| Veneto | ~1M | 1.27× |
| Sicilia | ~1M | 1.11× |
| Emilia-Romagna | ~1M | 1.15× |
| Tuscany | ~1M | 1.4× |
| Piedmont | ~900K | 1.04× |
| Puglia | ~900K | 1.04× |
| Liguria | ~300K | 0.97× |
| Calabria | ~300K | 0.88× |
| Sardinia | ~300K | 0.87× |
| Marche | ~300K | 0.87× |
| Trentino-Alto Adige/Südtirol | ~300K | 1.14× |
| Friuli-Venezia Giulia | ~200K | 1.06× |
| Abruzzo | ~200K | 0.81× |
| Umbria | ~200K | 0.85× |
| Basilicata | ~90K | 0.84× |
| Molise | ~50K | 0.8× |
| Aosta Valley | ~30K | 0.85× |
Top brand affinities of Cake fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Confectionery | 3× | Food & Beverages |
| Volunteering | 2.05× | Politics & Society |
| Carrefour Market | 3.16× | Shopping |
| Pastry | 1.68× | Food & Beverages |
| Do it yourself (DIY) | 1.54× | Home & Garden |
| Cupcake | 3.08× | Food & Beverages |
| Milk | 1.83× | Food & Beverages |
| Robert Redford | 2.63× | Movies & TV |
| Local food | 1.6× | Food & Beverages |
| Gourmet Foods | 1.97× | Food & Beverages |
| Natural skin care | 2.14× | Beauty & Wellness |
| Chocolate brownie | 3.16× | Food & Beverages |
| Candy | 1.93× | Food & Beverages |
| Genetics | 1.66× | Kids & Family |
| Bakery | 1.9× | Food & Beverages |
| Flower bouquet | 2.65× | Home & Garden |
| Wine tasting | 1.59× | Food & Beverages |
| Home Delivery | 2.66× | Food & Beverages |
| Fast casual restaurants | 1.88× | Food & Beverages |
| Pudding | 3.64× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.52 |
| Community Orientation | OPEN | 1.28 |
| LGBTQ+ Identity | OPEN | 1.24 |
| DIY Mentality | THRILL | 1.22 |
| Design Affinity | PREMIUM | 1.22 |
| Family Orientation | CONSERVATISM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Italy
Frequently asked questions
How many fans does Cake have in Italy?
Cake has an estimated audience of 12,144,351 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Cake fans?
70.8% of Cake fans are female, 29.2% are male, with an average age of 44.2 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Confectionery (3×), Volunteering (2.05×), and Carrefour Market (3.16×) over the country average.
Where do Cake fans live in Italy?
Cake fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Volunteering (2.05×), Carrefour Market (3.16×), Pastry (1.68×), and Do it yourself (DIY) (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.