A data profile of the people who buy, follow and care about Cake in Italy — modelled from more than twelve digital signal sources. Cake has an estimated audience of 12,144,351 people in Italy.
The average Cake fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Confectionery, Volunteering, Carrefour Market, with strongest over-indexing on Confectionery (3× the country average).
Demographically, the Cake audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Cake fan in Italy is more female, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Confectionery.
The key figures that characterise the Cake profile in Italy.
70.8% are female, 29.2% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 70.8% |
| Male | 29.2% |
| Average age | 44.2 |
| Estimated audience size | 12,144,351 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Cake audience comes from Italy.
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
Where the Cake audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~2M | 1.45× | |
| 02 | Tuscany | ~1M | 1.40× | |
| 03 | Lombardy | ~3M | 1.30× | |
| 04 | Veneto | ~1M | 1.27× | |
| 05 | Emilia-Romagna | ~1M | 1.15× | |
| 06 | Trentino-Alto Adige/Südtirol | ~300K | 1.14× | |
| 07 | Sicilia | ~1M | 1.11× | |
| 08 | Campania | ~1.5M | 1.07× | |
| 09 | Friuli-Venezia Giulia | ~200K | 1.06× | |
| 10 | Piedmont | ~900K | 1.04× | |
| 11 | Puglia | ~900K | 1.04× | |
| 12 | Liguria | ~300K | 0.97× | |
| 13 | Calabria | ~300K | 0.88× | |
| 14 | Sardinia | ~300K | 0.87× | |
| 15 | Marche | ~300K | 0.87× | |
| 16 | Umbria | ~200K | 0.85× | |
| 17 | Aosta Valley | ~30K | 0.85× | |
| 18 | Basilicata | ~90K | 0.84× | |
| 19 | Abruzzo | ~200K | 0.81× | |
| 20 | Molise | ~50K | 0.80× |
The strongest cross-interests of the Cake audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pudding | Food & Beverages | 3.64× | ||
| 02 | Carrefour Market | Shopping | 3.16× | ||
| 03 | Chocolate brownie | Food & Beverages | 3.16× | ||
| 04 | Cupcake | Food & Beverages | 3.08× | ||
| 05 | Confectionery | Food & Beverages | 3.00× | ||
| 06 | Home Delivery | Food & Beverages | 2.66× | ||
| 07 | Flower bouquet | Home & Garden | 2.65× | ||
| 08 | Robert Redford | Movies & TV | 2.63× | ||
| 09 | Natural skin care | Beauty & Wellness | 2.14× | ||
| 10 | Volunteering | Politics & Society | 2.05× | ||
| 11 | Gourmet Foods | Food & Beverages | 1.97× | ||
| 12 | Candy | Food & Beverages | 1.93× | ||
| 13 | Bakery | Food & Beverages | 1.90× | ||
| 14 | Fast casual restaurants | Food & Beverages | 1.88× | ||
| 15 | Milk | Food & Beverages | 1.83× | ||
| 16 | Pastry | Food & Beverages | 1.68× | ||
| 17 | Genetics | Kids & Family | 1.66× | ||
| 18 | Local food | Food & Beverages | 1.60× | ||
| 19 | Wine tasting | Food & Beverages | 1.59× | ||
| 20 | Do it yourself (DIY) | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Community Orientation | OPEN | 1.28× | |
| DIY Mentality | THRILL | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.69× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Early Adopter Mentality | POWER | 0.92× |
Cake has an estimated audience of 12,144,351 people in Italy, concentrated in Lombardy and Lazio.
70.8% of Cake fans are female, 29.2% are male, with an average age of 44.2 years.
Cake fans show strongest brand affinity for Confectionery (3×), Volunteering (2.05×), and Carrefour Market (3.16×) over the country average.
Cake fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2M), and Campania (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Cake itself, the audience over-indexes on Volunteering (2.05×), Carrefour Market (3.16×), Pastry (1.68×), and Do it yourself (DIY) (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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