Cake Audience in Germany
Cake has an estimated audience of 9,666,511 people in Germany. 74.8% are female, 25.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Western Union, Storm of Love, ICloud, Hygiene.
The average Cake fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Western Union, Storm of Love, with strongest over-indexing on Tagesschau (2.64× the country average). Demographically, the Cake audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.8 |
| Estimated audience size | 9,666,511 |
Audience persona
The typical Cake fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,144,939 | 1.01× |
| Bayern | 1,958,721 | 1.26× |
| Baden-Württemberg | 1,689,647 | 1.28× |
| Niedersachsen | 925,868 | 0.99× |
| Hessen | 799,329 | 1.09× |
| Berlin | 722,612 | 1.67× |
| Rheinland-Pfalz | 522,910 | 1.08× |
| Sachsen | 426,797 | 0.9× |
| Schleswig-Holstein | 307,436 | 0.89× |
| Brandenburg | 273,086 | 0.91× |
| Hamburg | 217,050 | 0.99× |
| Sachsen-Anhalt | 215,537 | 0.86× |
| Thüringen | 213,938 | 0.87× |
| Mecklenburg-Vorpommern | 152,488 | 0.83× |
| Saarland | 102,917 | 0.87× |
| Bremen | 72,740 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.64× | Movies & TV |
| Western Union | 5.13× | Business & Career |
| Storm of Love | 3.76× | Movies & TV |
| ICloud | 4.46× | Technology & Electronics |
| Hygiene | 2.89× | Beauty & Wellness |
| Fachhochschule | 6.01× | Business & Career |
| Do it yourself (DIY) | 1.8× | Home & Garden |
| Real property | 3.69× | Home & Garden |
| Kurdistan | 7.47× | Travel & Leisure |
| Spiegel Online | 1.67× | News |
| BAUR | 3.4× | Shopping |
| Transfermarkt | 2.13× | Sports |
| Casino | 4.31× | Games |
| Lecker.de | 13.75× | Food & Beverages |
| Vacations | 2.11× | Travel & Leisure |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Vacation rental | 3.08× | Travel & Leisure |
| Philips | 3.12× | Technology & Electronics |
| REWE | 1.52× | Shopping |
| Unter Uns | 4.73× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
| Creativity | OPEN | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Germany
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Cake have in Germany?
Cake has an estimated audience of 9,666,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cake fans?
74.8% of Cake fans are female, 25.2% are male, with an average age of 40.8 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Tagesschau (2.64×), Western Union (5.13×), and Storm of Love (3.76×) over the country average.
Where do Cake fans live in Germany?
Cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,144,939), Bayern (reach 1,958,721), and Baden-Württemberg (reach 1,689,647). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Western Union (5.13×), Storm of Love (3.76×), ICloud (4.46×), and Hygiene (2.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.