Cake Audience in Germany
Cake has an estimated audience of 9,666,511 people in Germany. 74.8% are female, 25.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Škoda Kodiaq, Preacher (comics), Cachorro, Ireen Sheer.
The average Cake fan in Germany is 40.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Škoda Kodiaq, Preacher (comics), with strongest over-indexing on Rossmann (1.62× the country average). Demographically, the Cake audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cake fans
| Metric | Value |
|---|---|
| Female | 74.8% |
| Male | 25.2% |
| Average age | 40.8 |
| Estimated audience size | 9,666,511 |
Audience persona
The typical Cake fan in Germany is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,144,939 | 1.01× |
| Bayern | 1,958,721 | 1.26× |
| Baden-Württemberg | 1,689,647 | 1.28× |
| Niedersachsen | 925,868 | 0.99× |
| Hessen | 799,329 | 1.09× |
| Berlin | 722,612 | 1.67× |
| Rheinland-Pfalz | 522,910 | 1.08× |
| Sachsen | 426,797 | 0.9× |
| Schleswig-Holstein | 307,436 | 0.89× |
| Brandenburg | 273,086 | 0.91× |
| Hamburg | 217,050 | 0.99× |
| Sachsen-Anhalt | 215,537 | 0.86× |
| Thüringen | 213,938 | 0.87× |
| Mecklenburg-Vorpommern | 152,488 | 0.83× |
| Saarland | 102,917 | 0.87× |
| Bremen | 72,740 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.62× | Shopping |
| Škoda Kodiaq | 2.3× | Cars & Mobility |
| Preacher (comics) | 5.65× | Literature |
| Cachorro | 2.34× | Pets & Animals |
| Ireen Sheer | 1.76× | Music & Radio |
| Bank account | 1.56× | Business & Career |
| Euphonium | 5.58× | Music & Radio |
| Ipekyol | 1.91× | Shopping |
| Molly Hatchet | 5.95× | Music & Radio |
| Lindy Hop | 3.86× | Music & Radio |
| Hauptschule | 3.38× | Kids & Family |
| Homesteading | 2.76× | Home & Garden |
| Women's empowerment | 1.6× | Politics & Society |
| Keeper (password manager) | 1.85× | Technology & Electronics |
| Coworking | 1.73× | Business & Career |
| Huck (magazine) | 3.9× | Internet & Social Media |
| Hauser & Wirth | 3.25× | Arts & Culture |
| Jaguar F-Pace | 2.46× | Cars & Mobility |
| San Gil | 1.61× | Travel & Leisure |
| Throne of Glass | 2.12× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| DIY Mentality | THRILL | 1.35 |
| Design Affinity | PREMIUM | 1.34 |
| Creativity | OPEN | 1.3 |
| Pet Ownership | JOY | 1.28 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 8.3% |
| China | 7.0% |
See Cake audiences in other countries
More Sweet audiences in Germany
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Cake have in Germany?
Cake has an estimated audience of 9,666,511 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cake fans?
74.8% of Cake fans are female, 25.2% are male, with an average age of 40.8 years.
Which brands do Cake fans like most?
Cake fans show strongest brand affinity for Rossmann (1.62×), Škoda Kodiaq (2.3×), and Preacher (comics) (5.65×) over the country average.
Where do Cake fans live in Germany?
Cake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,144,939), Bayern (reach 1,958,721), and Baden-Württemberg (reach 1,689,647). These three regions account for the largest share of the active audience.
What other brands do Cake fans also like?
Beyond Cake itself, the audience over-indexes on Škoda Kodiaq (2.3×), Preacher (comics) (5.65×), Cachorro (2.34×), and Ireen Sheer (1.76×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.