Cookie Audience in Germany
Cookie has an estimated audience of 4,693,144 people in Germany. 71.3% are female, 28.7% are male, average age 38.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Rossmann, Icon (magazine), 3D printing, Cachorro, Sixx.
The average Cookie fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Rossmann, Icon (magazine), 3D printing, with strongest over-indexing on Rossmann (1.54× the country average). Demographically, the Cookie audience skews more female with an average age of 38.1, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cookie fans
| Metric | Value |
|---|---|
| Female | 71.3% |
| Male | 28.7% |
| Average age | 38.1 |
| Estimated audience size | 4,693,144 |
Audience persona
The typical Cookie fan in Germany is more female, around 38.1 years old, with strong DIY Mentality tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,107,158 | 1.08× |
| Bayern | 870,750 | 1.15× |
| Baden-Württemberg | 750,608 | 1.17× |
| Niedersachsen | 463,897 | 1.02× |
| Hessen | 409,743 | 1.15× |
| Berlin | 256,642 | 1.22× |
| Rheinland-Pfalz | 250,986 | 1.07× |
| Sachsen | 230,204 | 1× |
| Schleswig-Holstein | 155,811 | 0.92× |
| Brandenburg | 128,447 | 0.88× |
| Hamburg | 108,923 | 1.03× |
| Thüringen | 105,134 | 0.88× |
| Sachsen-Anhalt | 98,644 | 0.81× |
| Mecklenburg-Vorpommern | 74,910 | 0.84× |
| Saarland | 51,485 | 0.89× |
| Bremen | 35,768 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.54× | Shopping |
| Icon (magazine) | 2.2× | Arts & Culture |
| 3D printing | 1.86× | Technology & Electronics |
| Cachorro | 2.79× | Pets & Animals |
| Sixx | 1.99× | Movies & TV |
| Bank account | 1.77× | Business & Career |
| Ipekyol | 2.13× | Shopping |
| Lindy Hop | 4.23× | Music & Radio |
| Information sensitivity | 2.28× | Technology & Electronics |
| Coworking | 1.66× | Business & Career |
| Krasnodar | 3.32× | Travel & Leisure |
| Homesteading | 2.52× | Home & Garden |
| San Gil | 1.62× | Travel & Leisure |
| Huck (magazine) | 3.7× | Internet & Social Media |
| Throne of Glass | 2.07× | Literature |
| Glashütte | 1.53× | Travel & Leisure |
| Janitor | 2.16× | Home & Garden |
| Jaguar F-Pace | 2.22× | Cars & Mobility |
| Paul Dano | 1.62× | Movies & TV |
| Gender-neutral language | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.64 |
| Sustainability | BALANCE | 1.55 |
| Indulgence | JOY | 1.47 |
| Pet Ownership | JOY | 1.45 |
| Healthy Lifestyle | BALANCE | 1.42 |
| Design Affinity | PREMIUM | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Japan | 9.9% |
| China | 5.4% |
See Cookie audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
- Ice cream (2,967,721)
Frequently asked questions
How many fans does Cookie have in Germany?
Cookie has an estimated audience of 4,693,144 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cookie fans?
71.3% of Cookie fans are female, 28.7% are male, with an average age of 38.1 years.
Which brands do Cookie fans like most?
Cookie fans show strongest brand affinity for Rossmann (1.54×), Icon (magazine) (2.2×), and 3D printing (1.86×) over the country average.
Where do Cookie fans live in Germany?
Cookie fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,107,158), Bayern (reach 870,750), and Baden-Württemberg (reach 750,608). These three regions account for the largest share of the active audience.
What other brands do Cookie fans also like?
Beyond Cookie itself, the audience over-indexes on Icon (magazine) (2.2×), 3D printing (1.86×), Cachorro (2.79×), and Sixx (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.