Rascasse Audience Intelligence

Cookie Audience in Germany

A data profile of the people who buy, follow and care about Cookie in Germany — modelled from more than twelve digital signal sources. Cookie has an estimated audience of 4,693,144 people in Germany.

#3among Sweet in Germany#723among Topic in Germany#62in Food & Beverages

The average Cookie fan in Germany is 38.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chocolate brownie, Confectionery, Pastry, with strongest over-indexing on Chocolate brownie (6.53× the country average).

Demographically, the Cookie audience skews more female with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cookie fan in Germany is more female, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Chocolate brownie.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cookie profile in Germany.

Audience size
4.7M
in Germany
Gender
71.3%♀
28.7% male
Age
38.1
average years
Country rank
#1159
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cookie fans

71.3% are female, 28.7% are male, average age 38.1.

Fig. 02

Gender split

71.3%
Female
28.7%
Male
Demographic split for Cookie audience in Germany
MetricValue
Female71.3%
Male28.7%
Average age38.1
Estimated audience size4,693,144
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Cookie audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Cookie audience comes from Germany.

Worldwide audience distribution share by country for Cookie
CountryShare
United States22.8%
Japan9.9%
China5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cookie audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cookie fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~300K1.34×
02Baden-Württemberg~700K1.14×
03Bayern~900K1.13×
04Hessen~400K1.13×
05Hamburg~100K1.11×
06Rheinland-Pfalz~200K1.06×
07Nordrhein-Westfalen~1M1.04×
08Niedersachsen~500K0.99×
09Sachsen~200K0.96×
10Schleswig-Holstein~200K0.92×
11Saarland~50K0.92×
12Bremen~40K0.91×
13Brandenburg~100K0.88×
14Thüringen~100K0.87×
15Mecklenburg-Vorpommern~70K0.83×
16Sachsen-Anhalt~100K0.82×
Fig. 06

Affinity by region

Affinity by region — Cookie, Germany
0.82×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cookie audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cookie audience
#·InterestCategoryAffinity×
01Chocolate brownieFood & Beverages6.53×
02CupcakeFood & Beverages4.21×
03Online food orderingFood & Beverages3.81×
04CheesecakeFood & Beverages3.78×
05PastryFood & Beverages3.68×
06ConfectioneryFood & Beverages3.66×
07Chocolate cakeFood & Beverages3.25×
08BakeryFood & Beverages3.15×
09DairyFood & Beverages3.09×
10Flowering plantHome & Garden2.87×
11Flower bouquetHome & Garden2.53×
12KitchenwareHome & Garden2.36×
13Local foodFood & Beverages2.29×
14StarbucksFood & Beverages2.27×
15Fast foodFood & Beverages2.26×
16DessertsFood & Beverages2.02×
17Netto Marken-DiscountShopping1.88×
18Do it yourself (DIY)Home & Garden1.86×
19Organic foodFood & Beverages1.58×
20DeichmannShopping1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cookie audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cookie audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.78×
IndulgenceJOY1.47×
ExtroversionTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cookie audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.86×
PatriotismCONSERVATISM0.87×
Risk AppetiteTHRILL0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cookie have in Germany?

Cookie has an estimated audience of 4,693,144 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cookie fans?

71.3% of Cookie fans are female, 28.7% are male, with an average age of 38.1 years.

03

Which brands do Cookie fans like most?

Cookie fans show strongest brand affinity for Chocolate brownie (6.53×), Confectionery (3.66×), and Pastry (3.68×) over the country average.

04

Where do Cookie fans live in Germany?

Cookie fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~900K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Cookie fans also like?

Beyond Cookie itself, the audience over-indexes on Confectionery (3.66×), Pastry (3.68×), Cupcake (4.21×), and Do it yourself (DIY) (1.86×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Cookie audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cookie. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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