Rascasse Audience Intelligence

Cheesecake Audience in Germany

A data profile of the people who buy, follow and care about Cheesecake in Germany — modelled from more than twelve digital signal sources. Cheesecake has an estimated audience of 2,464,471 people in Germany.

#12among Sweet in Germany#1598among Topic in Germany#133in Food & Beverages

The average Cheesecake fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chocolate cake, Birthday cake, Chocolate brownie, with strongest over-indexing on Chocolate cake (13.03× the country average).

Demographically, the Cheesecake audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Individualism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cheesecake fan in Germany is more female, around 38.8 years old, with strong Individualism tendencies and a notable affinity for Chocolate cake.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheesecake profile in Germany.

Audience size
2.5M
in Germany
Gender
73.2%♀
26.8% male
Age
38.8
average years
Country rank
#2678
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheesecake fans

73.2% are female, 26.8% are male, average age 38.8.

Fig. 02

Gender split

73.2%
Female
26.8%
Male
Demographic split for Cheesecake audience in Germany
MetricValue
Female73.2%
Male26.8%
Average age38.8
Estimated audience size2,464,471
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Cheesecake audience in Germany
Age bracketShare%
16-1920%
20-2920%
30-3920%
40-4922%
50+18%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Cheesecake audience comes from Germany.

Worldwide audience distribution share by country for Cheesecake
CountryShare
Japan14.7%
United States12.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheesecake audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cheesecake fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~400K1.30×
02Rheinland-Pfalz~200K1.29×
03Saarland~40K1.28×
04Niedersachsen~300K1.26×
05Bayern~500K1.21×
06Schleswig-Holstein~100K1.11×
07Nordrhein-Westfalen~600K1.08×
08Hamburg~60K0.99×
09Hessen~200K0.98×
10Berlin~100K0.95×
11Brandenburg~70K0.94×
12Sachsen-Anhalt~50K0.85×
13Mecklenburg-Vorpommern~40K0.83×
14Bremen~20K0.83×
15Sachsen~80K0.68×
16Thüringen~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Cheesecake, Germany
0.66×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheesecake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheesecake audience
#·InterestCategoryAffinity×
01White Castle (restaurant)Food & Beverages22.14×
02Chocolate cakeFood & Beverages13.03×
03Birthday cakeFood & Beverages11.82×
04San Sebastian CheesecakeFood & Beverages10.73×
05Chocolate brownieFood & Beverages8.69×
06Cake decoratingFood & Beverages5.35×
07Cooking showFood & Beverages3.92×
08CookieFood & Beverages3.78×
09CupcakeFood & Beverages3.78×
10CookbookFood & Beverages3.47×
11Mother's DayKids & Family3.10×
12Take-outFood & Beverages3.08×
13PastryFood & Beverages3.06×
14Unique GiftsShopping3.03×
15DecorationHome & Garden2.92×
16Sunday NaturalHealth2.84×
17Local foodFood & Beverages2.62×
18CakeFood & Beverages2.29×
19SupermanMovies & TV2.07×
20ReadingLiterature1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheesecake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheesecake audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.97×
Price SensitivityPREMIUM1.68×
Healthy LifestyleBALANCE1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheesecake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.65×
Need for SecurityCONSERVATISM0.73×
SpiritualityBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheesecake have in Germany?

Cheesecake has an estimated audience of 2,464,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cheesecake fans?

73.2% of Cheesecake fans are female, 26.8% are male, with an average age of 38.8 years.

03

Which brands do Cheesecake fans like most?

Cheesecake fans show strongest brand affinity for Chocolate cake (13.03×), Birthday cake (11.82×), and Chocolate brownie (8.69×) over the country average.

04

Where do Cheesecake fans live in Germany?

Cheesecake fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Cheesecake fans also like?

Beyond Cheesecake itself, the audience over-indexes on Birthday cake (11.82×), Chocolate brownie (8.69×), Reading (1.76×), and Cookbook (3.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in Germany

See Cheesecake audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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