Cheesecake Audience in Germany
Cheesecake has an estimated audience of 2,464,471 people in Germany. 73.2% are female, 26.8% are male, average age 38.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Chocolate cake, Birthday cake, Chocolate brownie, Reading, Cookbook.
The average Cheesecake fan in Germany is 38.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Chocolate cake, Birthday cake, Chocolate brownie, with strongest over-indexing on Chocolate cake (13.03× the country average). Demographically, the Cheesecake audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Cheesecake fans
| Metric | Value |
|---|---|
| Female | 73.2% |
| Male | 26.8% |
| Average age | 38.8 |
| Estimated audience size | 2,464,471 |
Audience persona
The typical Cheesecake fan in Germany is more female, around 38.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Chocolate cake.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 605,903 | 1.12× |
| Bayern | 495,833 | 1.25× |
| Baden-Württemberg | 449,786 | 1.34× |
| Niedersachsen | 313,918 | 1.31× |
| Hessen | 185,095 | 0.99× |
| Rheinland-Pfalz | 164,625 | 1.33× |
| Schleswig-Holstein | 99,407 | 1.12× |
| Berlin | 88,716 | 0.81× |
| Brandenburg | 72,931 | 0.95× |
| Sachsen | 71,282 | 0.59× |
| Sachsen-Anhalt | 53,493 | 0.84× |
| Hamburg | 51,091 | 0.92× |
| Saarland | 38,150 | 1.26× |
| Mecklenburg-Vorpommern | 38,136 | 0.81× |
| Thüringen | 37,409 | 0.6× |
| Bremen | 16,072 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chocolate cake | 13.03× | Food & Beverages |
| Birthday cake | 11.82× | Food & Beverages |
| Chocolate brownie | 8.69× | Food & Beverages |
| Reading | 1.76× | Literature |
| Cookbook | 3.47× | Food & Beverages |
| Cake decorating | 5.35× | Food & Beverages |
| Cookie | 3.78× | Food & Beverages |
| Cooking show | 3.92× | Food & Beverages |
| Local food | 2.62× | Food & Beverages |
| Mother's Day | 3.1× | Kids & Family |
| Cupcake | 3.78× | Food & Beverages |
| Decoration | 2.92× | Home & Garden |
| Pastry | 3.06× | Food & Beverages |
| San Sebastian Cheesecake | 10.73× | Food & Beverages |
| Cake | 2.29× | Food & Beverages |
| Take-out | 3.08× | Food & Beverages |
| Superman | 2.07× | Movies & TV |
| Unique Gifts | 3.03× | Shopping |
| White Castle (restaurant) | 22.14× | Food & Beverages |
| Sunday Natural | 2.84× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.99 |
| Indulgence | JOY | 1.71 |
| DIY Mentality | THRILL | 1.62 |
| Sustainability | BALANCE | 1.57 |
| Luxury Orientation | PREMIUM | 1.56 |
| Travelling | THRILL | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.7% |
| United States | 12.9% |
| Brazil | 5.7% |
See Cheesecake audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Cheesecake have in Germany?
Cheesecake has an estimated audience of 2,464,471 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cheesecake fans?
73.2% of Cheesecake fans are female, 26.8% are male, with an average age of 38.8 years.
Which brands do Cheesecake fans like most?
Cheesecake fans show strongest brand affinity for Chocolate cake (13.03×), Birthday cake (11.82×), and Chocolate brownie (8.69×) over the country average.
Where do Cheesecake fans live in Germany?
Cheesecake fans in Germany are most concentrated in Nordrhein-Westfalen (reach 605,903), Bayern (reach 495,833), and Baden-Württemberg (reach 449,786). These three regions account for the largest share of the active audience.
What other brands do Cheesecake fans also like?
Beyond Cheesecake itself, the audience over-indexes on Birthday cake (11.82×), Chocolate brownie (8.69×), Reading (1.76×), and Cookbook (3.47×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.