Rascasse Audience Intelligence

Cheesecake Audience in United States

A data profile of the people who buy, follow and care about Cheesecake in United States — modelled from more than twelve digital signal sources. Cheesecake has an estimated audience of 11,345,875 people in United States.

#16among Sweet in United States#2067among Topic in United States#246in Food & Beverages

The average Cheesecake fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Texas Roadhouse, Starbucks, Dollar Tree, with strongest over-indexing on Texas Roadhouse (2.09× the country average).

Demographically, the Cheesecake audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cheesecake fan in United States is more female, around 37.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cheesecake profile in United States.

Audience size
11.3M
in United States
Gender
71.8%♀
28.2% male
Age
37.8
average years
Country rank
#3160
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cheesecake fans

71.8% are female, 28.2% are male, average age 37.8.

Fig. 02

Gender split

71.8%
Female
28.2%
Male
Demographic split for Cheesecake audience in United States
MetricValue
Female71.8%
Male28.2%
Average age37.8
Estimated audience size11,345,875
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Cheesecake audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4919%
50+18%
Fig. 04

Worldwide distribution

12.9%

of the worldwide Cheesecake audience comes from United States.

Worldwide audience distribution share by country for Cheesecake
CountryShare
Japan14.7%
United States12.9%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cheesecake audience in United States is strongest.

Fig. 05

Top regions by affinity

Cheesecake fans by region: top regions in United States
#RegionReachAffinity×
01New York~900K1.42×
02Texas~1.5M1.39×
03California~1.5M1.26×
04Ohio~400K1.25×
05Nevada~100K1.24×
06Utah~100K1.23×
07Hawaii~60K1.19×
08Florida~900K1.18×
09Kentucky~200K1.18×
10North Carolina~400K1.17×
11Arizona~300K1.16×
12New Jersey~300K1.13×
13Illinois~400K1.11×
14Georgia~400K1.11×
15Virginia~300K1.09×
16Maryland~200K1.09×
17Kansas~100K1.08×
18Massachusetts~200K1.06×
19Washington~200K1.04×
20Indiana~200K1.04×
21Oklahoma~100K1.02×
22Nebraska~60K1.02×
23Tennessee~200K1.01×
24Michigan~300K1.00×
25South Carolina~200K1.00×
26Missouri~200K0.99×
27Louisiana~100K0.99×
28Oregon~100K0.98×
29Pennsylvania~400K0.97×
30Wisconsin~200K0.97×
31Connecticut~100K0.97×
32Mississippi~90K0.97×
33Alabama~200K0.96×
34Arkansas~90K0.96×
35Rhode Island~30K0.94×
36Iowa~90K0.92×
37Washington, District of Columbia~30K0.92×
38Minnesota~100K0.90×
39Delaware~30K0.90×
40Colorado~200K0.87×
41New Mexico~50K0.86×
42Alaska~20K0.86×
43Idaho~50K0.84×
44West Virginia~40K0.80×
45South Dakota~20K0.79×
46Maine~30K0.77×
47North Dakota~20K0.77×
48New Hampshire~30K0.74×
49Montana~20K0.73×
50Vermont~10K0.69×
Fig. 06

Affinity by region

Affinity by region — Cheesecake, United States
0.69×1.00×1.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cheesecake audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cheesecake audience
#·InterestCategoryAffinity×
01Häagen-DazsFood & Beverages6.15×
02Frozen dessertFood & Beverages5.91×
03GelatoFood & Beverages3.87×
04Birthday cakeFood & Beverages3.25×
05Chocolate cakeFood & Beverages3.16×
06Baskin-RobbinsFood & Beverages2.91×
07The Cheesecake FactoryFood & Beverages2.36×
08LongHorn SteakhouseFood & Beverages2.23×
09Texas RoadhouseFood & Beverages2.09×
10CupcakeFood & Beverages2.00×
11PastryFood & Beverages1.76×
12Culver'sFood & Beverages1.74×
13Olive GardenFood & Beverages1.70×
14Hair ExtensionsBeauty & Wellness1.69×
15StarbucksFood & Beverages1.62×
167-ElevenShopping1.59×
17Dollar TreeShopping1.57×
18Buffalo Wild WingsFood & Beverages1.55×
19T.J.MaxxShopping1.54×
20MarshallsFashion & Accessoires1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cheesecake audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cheesecake audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
IndulgenceJOY1.13×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cheesecake audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.60×
Career OrientationPOWER0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cheesecake have in United States?

Cheesecake has an estimated audience of 11,345,875 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cheesecake fans?

71.8% of Cheesecake fans are female, 28.2% are male, with an average age of 37.8 years.

03

Which brands do Cheesecake fans like most?

Cheesecake fans show strongest brand affinity for Texas Roadhouse (2.09×), Starbucks (1.62×), and Dollar Tree (1.57×) over the country average.

04

Where do Cheesecake fans live in United States?

Cheesecake fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Cheesecake fans also like?

Beyond Cheesecake itself, the audience over-indexes on Starbucks (1.62×), Dollar Tree (1.57×), Frozen dessert (5.91×), and Marshalls (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Cheesecake audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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