Cheesecake Audience in United States

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Cheesecake has an estimated audience of 11,345,875 people in United States. 71.8% are female, 28.2% are male, average age 37.8. Top regions: California, Texas, New York. Top brand affinities: Texas Roadhouse, Starbucks, Dollar Tree, Frozen dessert, Marshalls.

The average Cheesecake fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Texas Roadhouse, Starbucks, Dollar Tree, with strongest over-indexing on Texas Roadhouse (2.09× the country average). Demographically, the Cheesecake audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Cheesecake fans

Demographic split for Cheesecake audience in United States
MetricValue
Female71.8%
Male28.2%
Average age37.8
Estimated audience size11,345,875

Audience persona

The typical Cheesecake fan in United States is more female, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Cheesecake in United States
RegionReachAffinity
California1,725,2821.38×
Texas1,351,3801.39×
New York1,063,4791.68×
Florida991,1521.29×
Ohio443,7841.27×
Illinois430,9171.14×
North Carolina395,6091.16×
Georgia394,3221.13×
Pennsylvania359,4110.94×
New Jersey332,0851.15×
Michigan298,4921.01×
Virginia292,3531.06×
Arizona271,5741.17×
Massachusetts254,4391.14×
Washington252,3341.11×
Tennessee233,4751.03×
Maryland221,2261.13×
Indiana219,1871.06×
Missouri182,4111×
Wisconsin163,5450.96×
South Carolina162,9470.95×
Colorado162,8190.91×
Kentucky150,4171.06×
Minnesota146,1200.9×
Nevada144,6931.32×
Alabama140,1710.88×
Louisiana139,8980.96×
Utah132,4321.3×
Oklahoma129,5811.03×
Oregon125,3910.96×
Connecticut116,9981.03×
Kansas96,2331.08×
Arkansas86,8780.93×
Mississippi85,2280.91×
Iowa83,4490.89×
Hawaii59,6801.22×
Nebraska53,4940.94×
Idaho46,3980.82×
New Mexico46,2640.81×
West Virginia41,8100.79×
Rhode Island33,5880.93×
Washington, District of Columbia33,4130.98×
New Hampshire30,9940.69×
Maine28,0090.69×
Delaware27,2190.87×
Montana20,0100.64×
Alaska18,8590.78×
South Dakota17,5430.67×
North Dakota15,7620.68×
Vermont11,7880.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cheesecake audience
BrandAffinityCategory
Texas Roadhouse2.09×Food & Beverages
Starbucks1.62×Food & Beverages
Dollar Tree1.57×Shopping
Frozen dessert5.91×Food & Beverages
Marshalls1.52×Fashion & Accessoires
LongHorn Steakhouse2.23×Food & Beverages
Birthday cake3.25×Food & Beverages
Cupcake2×Food & Beverages
T.J.Maxx1.54×Shopping
Chocolate cake3.16×Food & Beverages
Häagen-Dazs6.15×Food & Beverages
Olive Garden1.7×Food & Beverages
Pastry1.76×Food & Beverages
Buffalo Wild Wings1.55×Food & Beverages
Baskin-Robbins2.91×Food & Beverages
7-Eleven1.59×Shopping
Hair Extensions1.69×Beauty & Wellness
The Cheesecake Factory2.36×Food & Beverages
Gelato3.87×Food & Beverages
Chocolate brownie2.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cheesecake audience
TraitClusterScore
Price SensitivityPREMIUM1.29
Urban LifestyleOPEN1.23
Healthy LifestyleBALANCE1.22
CreativityOPEN1.2
DIY MentalityTHRILL1.19
IndulgenceJOY1.18

Worldwide distribution

Worldwide audience distribution share by country for Cheesecake
CountryShare
Japan14.7%
United States12.9%
Brazil5.7%

See Cheesecake audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Cheesecake have in United States?

Cheesecake has an estimated audience of 11,345,875 people in United States, concentrated in California and Texas.

What is the gender split and age of Cheesecake fans?

71.8% of Cheesecake fans are female, 28.2% are male, with an average age of 37.8 years.

Which brands do Cheesecake fans like most?

Cheesecake fans show strongest brand affinity for Texas Roadhouse (2.09×), Starbucks (1.62×), and Dollar Tree (1.57×) over the country average.

Where do Cheesecake fans live in United States?

Cheesecake fans in United States are most concentrated in California (reach 1,725,282), Texas (reach 1,351,380), and New York (reach 1,063,479). These three regions account for the largest share of the active audience.

What other brands do Cheesecake fans also like?

Beyond Cheesecake itself, the audience over-indexes on Starbucks (1.62×), Dollar Tree (1.57×), Frozen dessert (5.91×), and Marshalls (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cheesecake. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.