Gelato Audience in United States

Gelato has an estimated audience of 4,605,682 people in United States. 64.6% are female, 35.4% are male, average age 37.6. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Kia Sportage, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Gelato fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Kia Sportage, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Gelato audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Gelato fans

Demographic split for Gelato audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size4,605,682

Audience persona

The typical Gelato fan in United States is more female, around 37.6 years old, with strong Design Affinity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Gelato in United States
RegionReachAffinity
California763,2311.51×
Texas474,1851.2×
New York430,5221.67×
Florida428,7701.38×
Illinois162,3941.06×
Pennsylvania139,7480.9×
Georgia139,0430.98×
New Jersey137,5771.17×
North Carolina133,6220.96×
Arizona129,2031.37×
Ohio121,4660.86×
Virginia119,5711.07×
Washington116,2151.26×
Michigan103,3190.86×
Massachusetts100,4991.11×
Colorado82,1671.13×
Tennessee76,2690.83×
Maryland71,4260.9×
Nevada70,9341.59×
Missouri65,9550.89×
Indiana64,5030.77×
Wisconsin59,6430.86×
Oregon59,1041.12×
South Carolina57,6150.83×
Alabama56,3170.88×
Utah53,9161.31×
Hawaii53,2582.69×
Louisiana51,4280.87×
Minnesota50,0380.76×
Connecticut49,3821.07×
Kentucky47,9970.83×
Oklahoma41,1400.8×
Arkansas32,0950.85×
Washington, District of Columbia27,8352.01×
Kansas27,3720.75×
Iowa25,9090.68×
Mississippi24,9160.66×
Maine19,7481.2×
Idaho18,4370.8×
New Mexico18,1210.78×
Nebraska15,6720.68×
West Virginia15,3660.72×
New Hampshire13,5430.75×
Rhode Island13,3650.91×
Alaska9,1240.93×
Delaware8,9150.7×
Montana8,6580.68×
South Dakota6,5070.61×
North Dakota6,0050.63×
Vermont5,4750.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gelato audience
BrandAffinityCategory
Autism Awareness19.03×Health
Kia Sportage40.2×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Google Maps4.32×Internet & Social Media
Income tax13.19×Business & Career
Honda HR-V27.2×Cars & Mobility
Hot pot24.59×Food & Beverages
Indeed.com3.91×Business & Career
Specialty coffee10.67×Food & Beverages
Capital One3.69×Business & Career
Pre-school playgroup29.51×Kids & Family
Do it yourself (DIY)2.67×Home & Garden
Circle K5.37×Shopping
Protein Shake17.76×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Wattpad7.53×Internet & Social Media
Google News3.93×News
Local food3.28×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gelato audience
TraitClusterScore
Design AffinityPREMIUM1.71
DIY MentalityTHRILL1.66
SustainabilityBALANCE1.64
Healthy LifestyleBALANCE1.59
LGBTQ+ IdentityOPEN1.57
Luxury OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Gelato
CountryShare
Japan17.0%
United States16.9%
Italy12.3%

See Gelato audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Gelato have in United States?

Gelato has an estimated audience of 4,605,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Gelato fans?

64.6% of Gelato fans are female, 35.4% are male, with an average age of 37.6 years.

Which brands do Gelato fans like most?

Gelato fans show strongest brand affinity for Autism Awareness (19.03×), Kia Sportage (40.2×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Gelato fans live in United States?

Gelato fans in United States are most concentrated in California (reach 763,231), Texas (reach 474,185), and New York (reach 430,522). These three regions account for the largest share of the active audience.

What other brands do Gelato fans also like?

Beyond Gelato itself, the audience over-indexes on Kia Sportage (40.2×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gelato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.