Rascasse Audience Intelligence

Gelato Audience in United States

A data profile of the people who buy, follow and care about Gelato in United States — modelled from more than twelve digital signal sources. Gelato has an estimated audience of 4,605,682 people in United States.

#32among Sweet in United States#3969among Topic in United States#475in Food & Beverages

The average Gelato fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Ice cream, Sorbet, Specialty coffee, with strongest over-indexing on Ice cream (4.17× the country average).

Demographically, the Gelato audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gelato fan in United States is more female, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Ice cream.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gelato profile in United States.

Audience size
4.6M
in United States
Gender
64.6%♀
35.4% male
Age
37.6
average years
Country rank
#7164
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gelato fans

64.6% are female, 35.4% are male, average age 37.6.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Gelato audience in United States
MetricValue
Female64.6%
Male35.4%
Average age37.6
Estimated audience size4,605,682
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Gelato audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3919%
40-4919%
50+17%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Gelato audience comes from United States.

Worldwide audience distribution share by country for Gelato
CountryShare
Japan17.0%
United States16.9%
Italy12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gelato audience in United States is strongest.

Fig. 05

Top regions by affinity

Gelato fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~50K2.61×
02Washington, District of Columbia~30K1.81×
03Nevada~70K1.62×
04New York~400K1.59×
05California~700K1.45×
06Utah~60K1.36×
07Arizona~100K1.34×
08Florida~400K1.31×
09Washington~100K1.21×
10Maine~20K1.19×
11New Jersey~100K1.16×
12Texas~500K1.14×
13Oregon~60K1.13×
14Connecticut~50K1.10×
15Colorado~80K1.09×
16Massachusetts~100K1.08×
17Illinois~200K1.02×
18Virginia~100K1.01×
19Alaska~10K1.00×
20Georgia~100K0.96×
21Rhode Island~10K0.96×
22North Carolina~100K0.95×
23Wyoming~6K0.90×
24Pennsylvania~100K0.89×
25Maryland~70K0.89×
26Missouri~70K0.88×
27Alabama~60K0.88×
28Louisiana~50K0.87×
29Arkansas~30K0.87×
30Idaho~20K0.86×
31South Carolina~60K0.85×
32Wisconsin~60K0.84×
33Michigan~100K0.83×
34Tennessee~80K0.83×
35Kentucky~50K0.83×
36Ohio~100K0.82×
37New Mexico~20K0.82×
38Oklahoma~40K0.80×
39Kansas~30K0.79×
40New Hampshire~10K0.79×
41Minnesota~50K0.76×
42West Virginia~20K0.76×
43Indiana~60K0.75×
44Delaware~9K0.74×
45North Dakota~7K0.72×
46Nebraska~20K0.71×
47Montana~9K0.71×
48Iowa~30K0.70×
49Mississippi~30K0.70×
50South Dakota~7K0.68×
Fig. 06

Affinity by region

Affinity by region — Gelato, United States
0.68×1.00×2.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gelato audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gelato audience
#·InterestCategoryAffinity×
01Rita's Italian IceFood & Beverages14.01×
02SorbetFood & Beverages13.28×
03Menchie's Frozen YogurtFood & Beverages10.54×
04Specialty coffeeFood & Beverages7.68×
05Iced coffeeFood & Beverages5.80×
06Baskin-RobbinsFood & Beverages5.76×
07Edible ArrangementsFood & Beverages5.49×
08Ice creamFood & Beverages4.17×
09Krispy KremeFood & Beverages4.02×
10CheesecakeFood & Beverages3.87×
11Tim HortonSports3.85×
12Non-alcoholic beverageFood & Beverages3.44×
13Online food orderingFood & Beverages3.05×
14Dairy QueenFood & Beverages2.97×
15PastryFood & Beverages2.46×
16Culver'sFood & Beverages2.42×
17Fast casual restaurantsFood & Beverages2.36×
18Trader Joe'sShopping2.19×
19Local foodFood & Beverages2.04×
20Do it yourself (DIY)Home & Garden1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gelato audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gelato audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.63×
Community OrientationOPEN1.41×
Design AffinityPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gelato audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.84×
Need for SecurityCONSERVATISM0.87×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gelato have in United States?

Gelato has an estimated audience of 4,605,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gelato fans?

64.6% of Gelato fans are female, 35.4% are male, with an average age of 37.6 years.

03

Which brands do Gelato fans like most?

Gelato fans show strongest brand affinity for Ice cream (4.17×), Sorbet (13.28×), and Specialty coffee (7.68×) over the country average.

04

Where do Gelato fans live in United States?

Gelato fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Gelato fans also like?

Beyond Gelato itself, the audience over-indexes on Sorbet (13.28×), Specialty coffee (7.68×), Baskin-Robbins (5.76×), and Trader Joe's (2.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Gelato audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gelato. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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