Sorbet Audience in United States

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Sorbet has an estimated audience of 2,611,645 people in United States. 73.6% are female, 26.4% are male, average age 40.0. Top regions: California, Texas, Florida. Top brand affinities: Orange Polska, Strawberry Shortcake, Kahlúa, Menchie's Frozen Yogurt, Baskin-Robbins.

The average Sorbet fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Orange Polska, Strawberry Shortcake, Kahlúa, with strongest over-indexing on Orange Polska (1990.74× the country average). Demographically, the Sorbet audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

Demographics of Sorbet fans

Demographic split for Sorbet audience in United States
MetricValue
Female73.6%
Male26.4%
Average age40.0
Estimated audience size2,611,645

Audience persona

The typical Sorbet fan in United States is more female, around 40.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Orange Polska.

Top regions in United States

Top regions ranked by reach for Sorbet in United States
RegionReachAffinity
California334,5361.16×
Texas252,4001.12×
Florida210,3701.19×
New York181,8051.25×
Illinois92,1721.06×
Pennsylvania89,0891.01×
Georgia88,8191.1×
North Carolina81,6341.04×
Ohio76,6460.95×
New Jersey71,6251.08×
Virginia70,5281.11×
Michigan69,1701.01×
Washington66,1261.26×
Massachusetts58,6451.14×
Maryland52,6301.17×
Arizona52,2550.98×
Tennessee48,5360.93×
Indiana44,2060.93×
Missouri39,4030.94×
Colorado39,3200.96×
South Carolina36,8360.94×
Louisiana34,8951.04×
Minnesota34,7280.93×
Wisconsin34,3650.87×
Alabama33,4050.92×
Oregon31,1111.04×
Nevada29,2361.16×
Connecticut29,1371.11×
Kentucky28,7450.88×
Oklahoma27,8860.96×
Utah20,8360.89×
Kansas19,9510.97×
Iowa19,8580.92×
Arkansas19,7300.92×
Mississippi18,2030.85×
Hawaii17,5401.56×
Idaho11,5190.88×
Nebraska11,4500.87×
New Mexico11,0540.84×
Rhode Island10,5241.27×
Washington, District of Columbia9,9061.26×
New Hampshire9,4160.92×
West Virginia9,2930.76×
Maine8,8210.94×
Delaware6,5620.91×
Alaska6,2661.12×
Montana6,0810.84×
South Dakota4,4570.74×
North Dakota4,1300.77×
Vermont3,7020.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sorbet audience
BrandAffinityCategory
Orange Polska1990.74×Technology & Electronics
Strawberry Shortcake35.07×Movies & TV
Kahlúa36.15×Food & Beverages
Menchie's Frozen Yogurt21.27×Food & Beverages
Baskin-Robbins8.92×Food & Beverages
Gelato13.28×Food & Beverages
Cold Stone Creamery9.98×Food & Beverages
Liqueur6.77×Food & Beverages
Delicious (website)21.51×Internet & Social Media
Strawberry and Chocolate34.96×Movies & TV
Yogurtland16.16×Food & Beverages
Chocolate liqueur36.69×Food & Beverages
Chocolate2.68×Food & Beverages
Sugar2.71×Food & Beverages
Magnum (ice cream)14.14×Food & Beverages
Pumpkin bread20.21×Food & Beverages
Strawberry5.57×Food & Beverages
Jeni's Splendid Ice Creams10.37×Food & Beverages
Ben & Jerry's9.83×Food & Beverages
Starbucks2.2×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sorbet audience
TraitClusterScore
Price SensitivityPREMIUM1.42
IndulgenceJOY1.36
ExtroversionTHRILL1.32
CreativityOPEN1.28
Healthy LifestyleBALANCE1.27
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Sorbet
CountryShare
United States34.7%
Germany5.8%
United Kingdom5.8%

See Sorbet audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Sorbet have in United States?

Sorbet has an estimated audience of 2,611,645 people in United States, concentrated in California and Texas.

What is the gender split and age of Sorbet fans?

73.6% of Sorbet fans are female, 26.4% are male, with an average age of 40.0 years.

Which brands do Sorbet fans like most?

Sorbet fans show strongest brand affinity for Orange Polska (1990.74×), Strawberry Shortcake (35.07×), and Kahlúa (36.15×) over the country average.

Where do Sorbet fans live in United States?

Sorbet fans in United States are most concentrated in California (reach 334,536), Texas (reach 252,400), and Florida (reach 210,370). These three regions account for the largest share of the active audience.

What other brands do Sorbet fans also like?

Beyond Sorbet itself, the audience over-indexes on Strawberry Shortcake (35.07×), Kahlúa (36.15×), Menchie's Frozen Yogurt (21.27×), and Baskin-Robbins (8.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sorbet. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.