Chocolate liqueur Audience in United States

Chocolate liqueur logo

Chocolate liqueur has an estimated audience of 293,728 people in United States. 63.7% are female, 36.3% are male, average age 41.6. Top regions: California, Florida, Texas. Top brand affinities: Edible Arrangements, Kahlúa, Snowball, Autism Awareness, Diabetes mellitus awareness.

The average Chocolate liqueur fan in United States is 41.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Edible Arrangements, Kahlúa, Snowball, with strongest over-indexing on Edible Arrangements (46.59× the country average). Demographically, the Chocolate liqueur audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Chocolate liqueur fans

Demographic split for Chocolate liqueur audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.6
Estimated audience size293,728

Audience persona

The typical Chocolate liqueur fan in United States is more female, around 41.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for Edible Arrangements.

Top regions in United States

Top regions ranked by reach for Chocolate liqueur in United States
RegionReachAffinity
California21,8500.68×
Florida20,4031.03×
Texas19,1050.76×
New York15,9610.97×
Pennsylvania12,7221.29×
Ohio12,3031.36×
Illinois10,9341.12×
North Carolina9,6381.09×
Michigan8,9741.17×
Georgia8,9290.99×
New Jersey8,8181.18×
Virginia6,3970.89×
Indiana6,3671.19×
Wisconsin6,2241.41×
Missouri6,1911.31×
Tennessee6,1191.04×
Massachusetts5,8671.01×
Arizona5,2740.88×
Washington5,1850.88×
Maryland5,0611×
South Carolina4,6441.05×
Louisiana4,2631.13×
Colorado4,2160.91×
Minnesota4,1380.98×
Alabama4,0250.98×
Kentucky3,7451.02×
Oregon3,0140.9×
Connecticut2,9361×
Iowa2,9211.21×
Oklahoma2,9070.89×
Kansas2,4201.05×
Nevada2,4150.85×
Arkansas2,3900.99×
Mississippi1,9660.81×
Nebraska1,9531.33×
Utah1,5650.59×
New Hampshire1,3611.18×
Rhode Island1,2691.36×
West Virginia1,2530.92×
Maine1,2451.18×
Idaho1,1570.79×
New Mexico1,0970.74×
Hawaii1,0550.84×
Delaware9541.18×
Montana7180.88×
Washington, District of Columbia6740.76×
North Dakota5710.95×
Alaska5680.9×
South Dakota5130.76×
Vermont4230.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chocolate liqueur audience
BrandAffinityCategory
Edible Arrangements46.59×Food & Beverages
Kahlúa96.61×Food & Beverages
Snowball97.12×Kids & Family
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Sorbet35.74×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN3.49×News
Labor Day5.81×Politics & Society
Gin and tonic18.39×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
Chocolate cake6.48×Food & Beverages
Godiva Chocolatier18.93×Food & Beverages
Planet Fitness2.28×Sports
Baskin-Robbins5.49×Food & Beverages
Soy milk18.18×Food & Beverages
Staples (Canada)2.84×Business & Career
Ice cream2.95×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chocolate liqueur audience
TraitClusterScore
Urban LifestyleOPEN1.7
IndulgenceJOY1.46
SustainabilityBALANCE1.36
ExtroversionTHRILL1.34
Convenience OrientationPREMIUM1.32
TraditionCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Chocolate liqueur
CountryShare
United States58.8%
Australia7.2%
Italy4.9%

See Chocolate liqueur audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Chocolate liqueur have in United States?

Chocolate liqueur has an estimated audience of 293,728 people in United States, concentrated in California and Florida.

What is the gender split and age of Chocolate liqueur fans?

63.7% of Chocolate liqueur fans are female, 36.3% are male, with an average age of 41.6 years.

Which brands do Chocolate liqueur fans like most?

Chocolate liqueur fans show strongest brand affinity for Edible Arrangements (46.59×), Kahlúa (96.61×), and Snowball (97.12×) over the country average.

Where do Chocolate liqueur fans live in United States?

Chocolate liqueur fans in United States are most concentrated in California (reach 21,850), Florida (reach 20,403), and Texas (reach 19,105). These three regions account for the largest share of the active audience.

What other brands do Chocolate liqueur fans also like?

Beyond Chocolate liqueur itself, the audience over-indexes on Kahlúa (96.61×), Snowball (97.12×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.