Rascasse Audience Intelligence

Chocolate liqueur Audience in United States

A data profile of the people who buy, follow and care about Chocolate liqueur in United States — modelled from more than twelve digital signal sources. Chocolate liqueur has an estimated audience of 293,728 people in United States.

#13562among Topic in United States#2520in Food & Beverages

The average Chocolate liqueur fan in United States is 41.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Snowball, Edible Arrangements, Kahlúa, with strongest over-indexing on Snowball (122.63× the country average).

Demographically, the Chocolate liqueur audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Convenience Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chocolate liqueur fan in United States is more female, around 41.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Snowball.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chocolate liqueur profile in United States.

Audience size
294K
in United States
Gender
63.7%♀
36.3% male
Age
41.6
average years
Country rank
#48885
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chocolate liqueur fans

63.7% are female, 36.3% are male, average age 41.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for Chocolate liqueur audience in United States
MetricValue
Female63.7%
Male36.3%
Average age41.6
Estimated audience size293,728
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Chocolate liqueur audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4920%
50+27%
Fig. 04

Worldwide distribution

58.8%

of the worldwide Chocolate liqueur audience comes from United States.

Worldwide audience distribution share by country for Chocolate liqueur
CountryShare
United States58.8%
Australia7.2%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chocolate liqueur audience in United States is strongest.

Fig. 05

Top regions by affinity

Chocolate liqueur fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~6K1.28×
02Ohio~10K1.25×
03Pennsylvania~10K1.24×
04Missouri~6K1.21×
05Delaware<1K1.17×
06Iowa~3K1.16×
07Rhode Island~1K1.16×
08Michigan~9K1.14×
09New Hampshire~1K1.14×
10Nebraska~2K1.12×
11Louisiana~4K1.10×
12New Jersey~8K1.09×
13Maine~1K1.09×
14Indiana~6K1.08×
15North Carolina~9K1.07×
16Illinois~10K1.04×
17South Carolina~5K1.03×
18Kansas~2K1.03×
19West Virginia~1K1.03×
20Alabama~4K1.02×
21Tennessee~6K1.01×
22Massachusetts~6K1.01×
23Maryland~5K1.01×
24Connecticut~3K1.01×
25Arkansas~2K1.01×
26Minnesota~4K1.00×
27North Dakota<1K1.00×
28Florida~20K0.99×
29Kentucky~4K0.99×
30Alaska<1K0.99×
31South Dakota<1K0.98×
32Vermont<1K0.98×
33Hawaii~1K0.97×
34Montana<1K0.96×
35Mississippi~2K0.95×
36New York~20K0.94×
37Virginia~7K0.93×
38Oregon~3K0.93×
39Georgia~8K0.92×
40Colorado~4K0.92×
41Oklahoma~3K0.92×
42Arizona~5K0.89×
43Washington~5K0.89×
44Idaho~1K0.89×
45Washington, District of Columbia<1K0.89×
46Nevada~3K0.88×
47New Mexico~1K0.88×
48Utah~2K0.78×
49Texas~20K0.74×
50California~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Chocolate liqueur, United States
0.66×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chocolate liqueur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chocolate liqueur audience
#·InterestCategoryAffinity×
01SnowballKids & Family122.63×
02KahlúaFood & Beverages82.84×
03Edible ArrangementsFood & Beverages43.43×
04Hershey's Chocolate WorldFood & Beverages40.78×
05SorbetFood & Beverages36.69×
06AbsintheFood & Beverages36.42×
07Godiva ChocolatierFood & Beverages26.28×
08Gin and tonicFood & Beverages16.15×
09Baskin-RobbinsFood & Beverages11.21×
10Milk substituteFood & Beverages10.21×
11Labor DayPolitics & Society7.11×
12Sustainable energyHome & Garden5.31×
13Renewable energyBusiness & Career3.89×
14FedExBusiness & Career3.28×
15Ice creamFood & Beverages2.76×
16Discount storesShopping2.66×
17Pizza HutFood & Beverages2.57×
18SubwayFood & Beverages2.29×
19McDonald'sFood & Beverages1.90×
20PinterestInternet & Social Media1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chocolate liqueur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chocolate liqueur audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
SustainabilityBALANCE1.83×
Urban LifestyleOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chocolate liqueur audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Design AffinityPREMIUM0.87×
Healthy LifestyleBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chocolate liqueur have in United States?

Chocolate liqueur has an estimated audience of 293,728 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Chocolate liqueur fans?

63.7% of Chocolate liqueur fans are female, 36.3% are male, with an average age of 41.6 years.

03

Which brands do Chocolate liqueur fans like most?

Chocolate liqueur fans show strongest brand affinity for Snowball (122.63×), Edible Arrangements (43.43×), and Kahlúa (82.84×) over the country average.

04

Where do Chocolate liqueur fans live in United States?

Chocolate liqueur fans in United States are most concentrated in California (reach ~20K), Florida (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Chocolate liqueur fans also like?

Beyond Chocolate liqueur itself, the audience over-indexes on Edible Arrangements (43.43×), Kahlúa (82.84×), Sorbet (36.69×), and Hershey's Chocolate World (40.78×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Chocolate liqueur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chocolate liqueur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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