Gin and tonic Audience in United States

Gin and tonic logo

Gin and tonic has an estimated audience of 1,621,443 people in United States. 51.2% are female, 48.8% are male, average age 33.5. Top regions: California, Texas, New York. Top brand affinities: Blended whiskey, Single malt whisky, Wine & Spirits, Brandy, BevMo!.

The average Gin and tonic fan in United States is 33.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Blended whiskey, Single malt whisky, Wine & Spirits, with strongest over-indexing on Blended whiskey (11.98× the country average). Demographically, the Gin and tonic audience skews balanced with an average age of 33.5, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Gin and tonic fans

Demographic split for Gin and tonic audience in United States
MetricValue
Female51.2%
Male48.8%
Average age33.5
Estimated audience size1,621,443

Audience persona

The typical Gin and tonic fan in United States is balanced, around 33.5 years old, with strong Design Affinity tendencies and a notable affinity for Blended whiskey.

Top regions in United States

Top regions ranked by reach for Gin and tonic in United States
RegionReachAffinity
California203,5221.14×
Texas123,6580.89×
New York106,5121.18×
Florida99,6760.91×
Pennsylvania56,3471.03×
Illinois52,8500.98×
North Carolina49,2281.01×
Virginia46,2661.17×
Washington45,5841.4×
Georgia44,5460.89×
Ohio43,0080.86×
Michigan42,4711×
New Jersey41,7191.01×
Massachusetts38,4111.2×
Arizona30,0750.91×
Tennessee28,8690.89×
Colorado28,5931.12×
Indiana27,4310.93×
Maryland27,1520.97×
Minnesota26,0511.12×
Oregon25,6991.38×
Missouri25,1270.96×
Wisconsin24,1890.99×
South Carolina19,7650.81×
Kentucky18,1870.89×
Connecticut18,0341.11×
Alabama17,8390.79×
Nevada15,5490.99×
Oklahoma15,2700.85×
Louisiana15,1220.72×
Utah13,9700.96×
Kansas12,5980.99×
Iowa12,4000.93×
Arkansas11,5760.87×
Mississippi8,9300.67×
Nebraska8,8141.08×
Idaho8,4791.04×
New Mexico7,7460.95×
Hawaii7,2421.04×
New Hampshire6,8751.08×
Washington, District of Columbia6,5341.34×
Maine6,4751.11×
Rhode Island5,4391.05×
West Virginia5,3620.71×
Montana4,8101.07×
Alaska4,0131.16×
Delaware3,9400.88×
Vermont3,6711.29×
South Dakota3,1650.84×
North Dakota2,9980.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gin and tonic audience
BrandAffinityCategory
Blended whiskey11.98×Food & Beverages
Single malt whisky11.49×Food & Beverages
Wine & Spirits7.8×Food & Beverages
Brandy16.13×Food & Beverages
BevMo!14.97×Shopping
Tennessee whiskey10.3×Food & Beverages
Brazil (1985 film)12.27×Movies & TV
Drinking5.35×Food & Beverages
Irish whiskey9.27×Food & Beverages
Scotch whisky7.98×Food & Beverages
Red wine7.42×Food & Beverages
Gin8.02×Food & Beverages
Food and drink1.7×Food & Beverages
Mixed drink6.42×Food & Beverages
Cognac11.73×Food & Beverages
Distilled beverage2.88×Food & Beverages
Michael Irvin14.87×Sports
Canadian whisky16.91×Food & Beverages
Date Night10.94×Movies & TV
Malt whisky9.77×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gin and tonic audience
TraitClusterScore
Design AffinityPREMIUM3.16
IndulgenceJOY3.05
LGBTQ+ IdentityOPEN2.72
Luxury OrientationPREMIUM2.39
Pet OwnershipJOY1.85
Sports ActivityPOWER1.81

Worldwide distribution

Worldwide audience distribution share by country for Gin and tonic
CountryShare
United States14.2%
United Kingdom11.5%
Germany8.6%

See Gin and tonic audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Gin and tonic have in United States?

Gin and tonic has an estimated audience of 1,621,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Gin and tonic fans?

51.2% of Gin and tonic fans are female, 48.8% are male, with an average age of 33.5 years.

Which brands do Gin and tonic fans like most?

Gin and tonic fans show strongest brand affinity for Blended whiskey (11.98×), Single malt whisky (11.49×), and Wine & Spirits (7.8×) over the country average.

Where do Gin and tonic fans live in United States?

Gin and tonic fans in United States are most concentrated in California (reach 203,522), Texas (reach 123,658), and New York (reach 106,512). These three regions account for the largest share of the active audience.

What other brands do Gin and tonic fans also like?

Beyond Gin and tonic itself, the audience over-indexes on Single malt whisky (11.49×), Wine & Spirits (7.8×), Brandy (16.13×), and BevMo! (14.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gin and tonic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.