Tennessee whiskey Audience in United States

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Tennessee whiskey has an estimated audience of 7,205,615 people in United States. 39.5% are female, 60.5% are male, average age 39.5. Top regions: Texas, California, Florida. Top brand affinities: Bourbon whiskey, Blended whiskey, Irish whiskey, Small batch whiskey, Whisky.

The average Tennessee whiskey fan in United States is 39.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Bourbon whiskey, Blended whiskey, Irish whiskey, with strongest over-indexing on Bourbon whiskey (7.43× the country average). Demographically, the Tennessee whiskey audience skews more male with an average age of 39.5, and over-indexes on personality traits such as LGBTQ+ Identity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

Demographics of Tennessee whiskey fans

Demographic split for Tennessee whiskey audience in United States
MetricValue
Female39.5%
Male60.5%
Average age39.5
Estimated audience size7,205,615

Audience persona

The typical Tennessee whiskey fan in United States is more male, around 39.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bourbon whiskey.

Top regions in United States

Top regions ranked by reach for Tennessee whiskey in United States
RegionReachAffinity
Texas791,2291.28×
California669,7200.85×
Florida540,4451.11×
Tennessee322,3622.23×
North Carolina289,9621.34×
New York266,9150.66×
Georgia259,6041.17×
Illinois217,1870.9×
Ohio206,0440.93×
Michigan198,6541.05×
Pennsylvania197,6710.81×
Louisiana180,3961.94×
Virginia173,5440.99×
Arizona170,6951.16×
Alabama164,7521.64×
South Carolina143,2451.32×
Indiana129,6410.98×
New Jersey123,3190.67×
Missouri121,0291.04×
Washington115,1000.8×
Kentucky109,9791.22×
Mississippi108,4131.83×
Massachusetts103,2300.73×
Maryland103,0150.83×
Oklahoma93,7901.17×
Colorado88,5040.78×
Wisconsin88,3560.82×
Arkansas80,3961.35×
Minnesota76,0720.74×
Nevada60,6800.87×
Oregon59,3060.72×
Connecticut55,1970.76×
Iowa52,4310.88×
Kansas50,2080.88×
New Mexico42,8171.18×
Utah38,7060.6×
West Virginia37,4811.12×
Hawaii34,6811.12×
Idaho27,4910.76×
Nebraska26,7220.74×
New Hampshire21,5090.76×
Montana21,2791.06×
Maine20,6560.8×
Alaska19,0491.24×
Delaware18,0590.91×
Rhode Island16,7960.73×
Washington, District of Columbia15,9980.74×
South Dakota11,5060.69×
North Dakota10,7800.73×
Vermont8,8540.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tennessee whiskey audience
BrandAffinityCategory
Bourbon whiskey7.43×Food & Beverages
Blended whiskey11.83×Food & Beverages
Irish whiskey9.98×Food & Beverages
Small batch whiskey11.36×Food & Beverages
Whisky5.03×Food & Beverages
Single malt whisky9.05×Food & Beverages
Scotch whisky6.83×Food & Beverages
Rye whiskey12.34×Food & Beverages
American whiskey8.26×Food & Beverages
Superman1.59×Movies & TV
Single malt scotch13.62×Food & Beverages
Jim Beam12.22×Food & Beverages
Jameson Irish Whiskey10.63×Food & Beverages
Wild Turkey (bourbon)12.41×Food & Beverages
Johnnie Walker9.72×Food & Beverages
Vodka3.8×Food & Beverages
Woodford Reserve11.44×Food & Beverages
Bulleit Bourbon10.84×Food & Beverages
Straight whiskey12.71×Food & Beverages
Hennessy8.19×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tennessee whiskey audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.78
IndulgenceJOY1.57
Convenience OrientationPREMIUM1.46
PatriotismCONSERVATISM1.27
Family OrientationCONSERVATISM1.27
ExtroversionTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Tennessee whiskey
CountryShare
United States29.5%
Japan8.2%
Poland5.4%

See Tennessee whiskey audiences in other countries

More Alcohol audiences in United States

Frequently asked questions

How many fans does Tennessee whiskey have in United States?

Tennessee whiskey has an estimated audience of 7,205,615 people in United States, concentrated in Texas and California.

What is the gender split and age of Tennessee whiskey fans?

39.5% of Tennessee whiskey fans are female, 60.5% are male, with an average age of 39.5 years.

Which brands do Tennessee whiskey fans like most?

Tennessee whiskey fans show strongest brand affinity for Bourbon whiskey (7.43×), Blended whiskey (11.83×), and Irish whiskey (9.98×) over the country average.

Where do Tennessee whiskey fans live in United States?

Tennessee whiskey fans in United States are most concentrated in Texas (reach 791,229), California (reach 669,720), and Florida (reach 540,445). These three regions account for the largest share of the active audience.

What other brands do Tennessee whiskey fans also like?

Beyond Tennessee whiskey itself, the audience over-indexes on Blended whiskey (11.83×), Irish whiskey (9.98×), Small batch whiskey (11.36×), and Whisky (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tennessee whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.