Tennessee whiskey Audience in Germany
Tennessee whiskey has an estimated audience of 1,296,923 people in Germany. 29.5% are female, 70.5% are male, average age 38.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Distilled beverage, Blended whiskey, Bourbon whiskey, Whisky, Redbreast (whiskey).
The average Tennessee whiskey fan in Germany is 38.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Distilled beverage, Blended whiskey, Bourbon whiskey, with strongest over-indexing on Distilled beverage (6.09× the country average). Demographically, the Tennessee whiskey audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Alcohol
Demographics of Tennessee whiskey fans
| Metric | Value |
|---|---|
| Female | 29.5% |
| Male | 70.5% |
| Average age | 38.4 |
| Estimated audience size | 1,296,923 |
Audience persona
The typical Tennessee whiskey fan in Germany is more male, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 290,698 | 1.39× |
| Nordrhein-Westfalen | 280,327 | 0.99× |
| Baden-Württemberg | 225,368 | 1.27× |
| Niedersachsen | 127,306 | 1.01× |
| Hessen | 114,701 | 1.16× |
| Rheinland-Pfalz | 82,264 | 1.27× |
| Berlin | 63,502 | 1.1× |
| Sachsen | 45,299 | 0.71× |
| Schleswig-Holstein | 45,195 | 0.97× |
| Hamburg | 34,347 | 1.17× |
| Brandenburg | 28,401 | 0.71× |
| Sachsen-Anhalt | 23,586 | 0.7× |
| Thüringen | 22,947 | 0.69× |
| Mecklenburg-Vorpommern | 21,234 | 0.86× |
| Saarland | 13,964 | 0.88× |
| Bremen | 12,429 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Distilled beverage | 6.09× | Food & Beverages |
| Blended whiskey | 14.81× | Food & Beverages |
| Bourbon whiskey | 12.76× | Food & Beverages |
| Whisky | 7.52× | Food & Beverages |
| Redbreast (whiskey) | 15.12× | Food & Beverages |
| Single malt whisky | 10.09× | Food & Beverages |
| Straight whiskey | 14.23× | Food & Beverages |
| Vodka | 8.43× | Food & Beverages |
| Scotch whisky | 7.82× | Food & Beverages |
| Jameson Irish Whiskey | 17.35× | Food & Beverages |
| American whiskey | 14.88× | Food & Beverages |
| Small batch whiskey | 14.76× | Food & Beverages |
| Edeka | 2.27× | Shopping |
| Kentucky | 16.52× | Travel & Leisure |
| Malt whisky | 9.31× | Food & Beverages |
| Germany | 1.57× | Travel & Leisure |
| Exit (festival) | 10.11× | Music & Radio |
| Cocktail | 3.65× | Food & Beverages |
| Brewing | 4.91× | Food & Beverages |
| Alcoholic beverages | 2.09× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.16 |
| Need for Security | CONSERVATISM | 1.09 |
| Pet Ownership | JOY | 1.08 |
| Patriotism | CONSERVATISM | 1.07 |
| Luxury Orientation | PREMIUM | 1.07 |
| DIY Mentality | THRILL | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.5% |
| Japan | 8.2% |
| Poland | 5.4% |
See Tennessee whiskey audiences in other countries
More Alcohol audiences in Germany
- Beer (10,287,936)
- Whisky (4,218,913)
- Gin (3,170,714)
- Rum (2,252,801)
- Scotch whisky (1,922,741)
Frequently asked questions
How many fans does Tennessee whiskey have in Germany?
Tennessee whiskey has an estimated audience of 1,296,923 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Tennessee whiskey fans?
29.5% of Tennessee whiskey fans are female, 70.5% are male, with an average age of 38.4 years.
Which brands do Tennessee whiskey fans like most?
Tennessee whiskey fans show strongest brand affinity for Distilled beverage (6.09×), Blended whiskey (14.81×), and Bourbon whiskey (12.76×) over the country average.
Where do Tennessee whiskey fans live in Germany?
Tennessee whiskey fans in Germany are most concentrated in Bayern (reach 290,698), Nordrhein-Westfalen (reach 280,327), and Baden-Württemberg (reach 225,368). These three regions account for the largest share of the active audience.
What other brands do Tennessee whiskey fans also like?
Beyond Tennessee whiskey itself, the audience over-indexes on Blended whiskey (14.81×), Bourbon whiskey (12.76×), Whisky (7.52×), and Redbreast (whiskey) (15.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tennessee whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.