Rascasse Audience Intelligence

Tennessee whiskey Audience in Germany

A data profile of the people who buy, follow and care about Tennessee whiskey in Germany — modelled from more than twelve digital signal sources. Tennessee whiskey has an estimated audience of 1,296,923 people in Germany.

#13among Alcohol in Germany#2651among Topic in Germany#251in Food & Beverages

The average Tennessee whiskey fan in Germany is 38.4 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Distilled beverage, Blended whiskey, Bourbon whiskey, with strongest over-indexing on Distilled beverage (6.09× the country average).

Demographically, the Tennessee whiskey audience skews more male with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tennessee whiskey fan in Germany is more male, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Distilled beverage.

Category: Food & Beverages · Type: Topic · Subtype: Alcohol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tennessee whiskey profile in Germany.

Audience size
1.3M
in Germany
Gender
29.5%♀
70.5% male
Age
38.4
average years
Country rank
#5117
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tennessee whiskey fans

29.5% are female, 70.5% are male, average age 38.4.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for Tennessee whiskey audience in Germany
MetricValue
Female29.5%
Male70.5%
Average age38.4
Estimated audience size1,296,923
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Tennessee whiskey audience in Germany
Age bracketShare%
16-1913%
20-2925%
30-3929%
40-4923%
50+10%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Tennessee whiskey audience comes from Germany.

Worldwide audience distribution share by country for Tennessee whiskey
CountryShare
United States29.5%
Japan8.2%
Poland5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tennessee whiskey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tennessee whiskey fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~300K1.36×
02Rheinland-Pfalz~80K1.28×
03Baden-Württemberg~200K1.23×
04Hessen~100K1.14×
05Hamburg~30K1.08×
06Bremen~10K1.05×
07Mecklenburg-Vorpommern~30K1.02×
08Berlin~60K0.99×
09Niedersachsen~100K0.98×
10Schleswig-Holstein~50K0.98×
11Nordrhein-Westfalen~300K0.96×
12Saarland~20K0.95×
13Thüringen~30K0.84×
14Brandenburg~30K0.83×
15Sachsen-Anhalt~30K0.82×
16Sachsen~50K0.77×
Fig. 06

Affinity by region

Affinity by region — Tennessee whiskey, Germany
0.77×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tennessee whiskey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tennessee whiskey audience
#·InterestCategoryAffinity×
01Jameson Irish WhiskeyFood & Beverages17.35×
02KentuckyTravel & Leisure16.52×
03Redbreast (whiskey)Food & Beverages15.12×
04American whiskeyFood & Beverages14.88×
05Blended whiskeyFood & Beverages14.81×
06Small batch whiskeyFood & Beverages14.76×
07Straight whiskeyFood & Beverages14.23×
08Bourbon whiskeyFood & Beverages12.76×
09Belvedere (vodka)Food & Beverages10.95×
10Exit (festival)Music & Radio10.11×
11Single malt whiskyFood & Beverages10.09×
12Malt whiskyFood & Beverages9.31×
13VodkaFood & Beverages8.43×
14Scotch whiskyFood & Beverages7.82×
15WhiskyFood & Beverages7.52×
16Distilled beverageFood & Beverages6.09×
17BrewingFood & Beverages4.91×
18CocktailFood & Beverages3.65×
19EdekaShopping2.27×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tennessee whiskey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tennessee whiskey audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.88×
IndulgenceJOY1.62×
Urban LifestyleOPEN1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tennessee whiskey audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.98×
IndividualismJOY1.00×
CreativityOPEN1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tennessee whiskey have in Germany?

Tennessee whiskey has an estimated audience of 1,296,923 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Tennessee whiskey fans?

29.5% of Tennessee whiskey fans are female, 70.5% are male, with an average age of 38.4 years.

03

Which brands do Tennessee whiskey fans like most?

Tennessee whiskey fans show strongest brand affinity for Distilled beverage (6.09×), Blended whiskey (14.81×), and Bourbon whiskey (12.76×) over the country average.

04

Where do Tennessee whiskey fans live in Germany?

Tennessee whiskey fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tennessee whiskey fans also like?

Beyond Tennessee whiskey itself, the audience over-indexes on Blended whiskey (14.81×), Bourbon whiskey (12.76×), Whisky (7.52×), and Redbreast (whiskey) (15.12×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Alcohol audiences in Germany

See Tennessee whiskey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tennessee whiskey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →